Strategic–Creative Director with 15+ years of experience leading portfolio transformation and brand strategy in highly regulated OTC and Rx pharmaceutical markets.
Specialized in brand value reconstruction and protection, portfolio architecture, and the development of clinical-commercial platforms aligned with therapeutic algorithms, generic competition and market realities. Experience working with licensed global brands and local pharmaceutical companies across complex therapeutic areas such as: Ophthalmology (Rx), Metabolic Health / Obesity Management (Rx),Women’s Health (OTC), Nutritional Supplements and Vitamins, Dermatology, Adults Nutrition, Pediatric Nutrition and Diabetes Nutrition.
BA in Visual Communication, Faculty of Arts and Design Universidad Nacional Autónoma de México, (UNAM)
Specialization in Editorial and Information Systems
Academia Nacional de San Carlos (UNAM)