As a good creative I am a faithful believer that good ideas move the world, able to revolutionize everything and work for the good of people and more in the health sector in which a good idea can help to work on improving the quality of life of people. For me, any advance or innovation that I can apply in my day-to-day life, such as artificial intelligence, is incredible.

I am currently executive creative director at Havas Health working for big brands such as Sanofi or Novartis both locally and globally. My experience is more than 20 years in creativity applied to the world of health in different agencies such as Havas or Mccann. I have also participated as a jury in advertising awards and won prizes in them.