In 1995, Rodolfo Borrell earned a Bachelor ‘s Degree in Advertising at Universidad Iberoamericana in Santo Domingo. That same year he began his career as an assistant in the creative department at Pagés BBDO. In 1996 he moved to Nazca Cumbre Saatchi & Saatchi to work as Junior Art Director; seven months later he joined Young & Rubicam / Damaris as Art Director. In 1999 he returned to Pagés BBDO as Creative Director for retail accounts, where he won his first local and international awards.
In 2008, Borrell was promoted to VP Chief Creative Officer, becoming a member of the Pagés Group board of directors. Two years later he was promoted to Vice President of Pagés BBDO & Chief Creative Officer. During his time in Pagés BBDO he helped the agency become the largest in the country in Business, Creative awards and Digital capabilities.
With over 1,000 awards in local and international advertising festivals including 28 Grand Prix’s he has been placed among the most awarded creatives in Latin America. His most important awards include festivals such as The One Show, Clio, D&AD, FIAP, New York Festival, El Ojo de Iberoamérica, El Sol, Festival of Antigua, London Festival, Caribbean Festival, Wave, Volcan, El Dorado, The Cup, EFFIE, La Vara, Saniss and the Cannes Festival where he has won a total of 25 Lions.
The Won Report placed him in the top ten list of Chief Creative Officers of the world. Adlatina magazine placed Rodolfo Borrell among the top 20 creative directors of the decade. He’s been President, jury member and speaker in the most important creative festivals. Borrell is part of the Miami Ads School advisory board in Punta Cana and is also a Creative Strategy Consultant for other agencies.