Sara de Frutos is a results‑driven Marketing Manager with broad experience in the pharmaceutical sector, fast‑moving consumer goods and a strong track record in driving growth of category‑leading global and local brands. This includes roles at major companies such as GSK and Almirall, drawing on experience across categories including cold & flu, allergy, digestive, skin health, oral care, pain and wellness. Her career has been largely rooted in the healthcare industry, enriched by early experience in tourism, corporate and editorial marketing, which sharpened her understanding of audiences and refined her storytelling and brand‑building skills.
She combines strategic discipline with a deep understanding of consumer behavior to create insight‑powered activations that foster consumer connections and engagement. In addition to her industry role, Sara teaches marketing, digital and consumer neuroscience at university level, bringing scientific depth that reinforces her strategic intuition. Her blend of cross‑sector experience, pharma expertise and insight‑driven innovation enables her to spotlight ideas with creativity, clarity and real impact, shaping the future of healthcare communication.