Founding Partner and Creative Director of Madison, an Ecuadorian independent creative agency that has won several awards at the main advertising festivals, and recognized as Ecuadorian Agency of the Year 2022 in Health category by TopFice. Sebastián began his professional career at the age of 21, although he had been writing advertising since he was in high school.
The first agency where he could find himself as a copywriter was Ogilvy Ecuador, then a short 2-year experience as a screenwriter, and finally returning to advertising copywriting at Punto99, working for big Ecuadorian and foreign brands such as KFC, Baskin Robbins, Juan Valdez and others.
After several recognitions and with enough experience in copywriting and creativity, he decides to create Madison, the agency that catapulted him to be recognized in many international festivals such as Wina, El Ojo de Iberoamérica, Fepi, Lux, Luum and others.