He is one of the most recognized creatives of his generation. Currently, he is Director / General Creative Director at AMEN Argentina, one of the fashion agencies in Buenos Aires. He was elected in 2018 as a double jury for the Cannes Lions Direct and president of the jury at Young Lions Print. Throughout his career, he has won more than 400 awards at all national and international advertising festivals, of which he has also been a jury and speaker. He also formed AMENGROUP, carrying out work and strategies for the markets of Paraguay, England, Spain and Chile.
Education and career: Graduated as a bilingual Bachelor at the Belgrano Day School. Degree in Advertising and Media. (Salvador’s university). He started out as a Jr. copywriter at RATTO BBDO. He was hired as Jr. Creative Director at Y&R Buenos Aires. Then he was Chief Creative Director and VP at DOWNTOWN, an agency that he led to become one of Argentina’s creatives. He has participated in The Creative Experience at Euro RSCG New York. Later, he was Creative Director at Craverolanis Euro RSCG. Between 2006 and 2012, he worked as Regional General Creative Director at Laicon (Ex Bates in Latin America) while he founded his own agency: AMEN, a member of thenetworkone, the world’s largest network of independent communication agencies, based in London and presence in more than 106 countries. He was a delegate at Cannes Lions for over 10 years.
He attended as a guest in 2016 an Intensive Workshop on storytelling and social media at the BBC in London. He developed a Creative Experience also in Leagas
Delaney, London. He also developed with proven success campaigns for more than 35 product categories, strategies in political and institutional marketing. He is a Superior Master in Martial Arts PAKUA (Techniques in adaptation to changes) SPEAKER AND JUROR OF THE FOLLOWING FESTIVALS AND CONGRESSES, IN WICH HE WAS ALSO AWARDED:
Cannes Lions Direct (France/Juror) Young Lions Print (France/Juror) IX World Summit on Political Communication. (Paraguay / Speaker) FIAP Iberoamerican Advertising Festival. (Buenos Aires/Jury and Speaker) London International Advertising Festival. (London/Juror) New York Festivals. (Juror) Clio Awards. (Juror) Ojo De Iberoamerica. (Juror) Argentine Creative Circle. (Ex Director and Juror) Montreaux Advertising Festival. (Switzerland/Juror) Gramado Advertising Festival (Juror in Brazil) FIP Iberoamerican Promotions Festival (Buenos Aires/Juror) Costa Rica Advertising Festival. (Juror) Eagle Awards (Mexico/Juror) Mexico Radio Festival (Speaker) • Clarin Festival Awards (Buenos Aires/Juror). Pleyade Festival (Buenos Aires/Juror). EIKON Awards (Buenos Aires/Juror) Obrar Awards (Argentine Advertising Council /Juror) Superior Creative School of Advertising (Advertising Teacher) Palermo University (Advertising Teacher) Advertising Agencies Association (Advertising Teacher) Sergio Arboleda University Colombia (Advertising Teacher and Creative Coordinator) 2019 BRONZE MEDAL ECHO AWARDS (USA) Against Cancer Campaign. 2019 SILVER MEDAL EIKON AWARDS LATAM Agaimst Cancer Capaign. 2020 YoungLions Interactive Jury Memeber 2020 Eikon Awards (Latam) Jury Member. 2021 WINA AWARDS Finalist (Alzheimer s Campaign) 2021 IberoAmerican Alzheimers Festival COSTA RICA (Special Mention) 2021 Gold Award (Argentine Advertising Council) OBRAR AWARDS 2021 Special Mentions (Federal Advertising Council) OBRAR AWARDS 2021 BRONZE MEDAL (Eikon Awards Latam) 2021 OUTDOOR AND RADIO JURY MEMEBER DIENTE AWARDS CREATIVITY COUNCIL (Argentina) 2022 WINNER AND JURY AT THE EIKON AWARDS. 2022 WINA MENCIÓN DE HONOR “RESPUESTAS” LABORATORIOS RAFFO. HEALTH AND LABORATORIES CATEGORY EXPERIENCE: He created 5 of The most important campaigns against Alzheimer Disease in the LATAM Market. And his Agency Creates the strategies for Siegfried Corporation (Paraguay) Novartis (Colombia) RAFFO LABORATORIES, NATURAL LIFE, ABBOTT LAB, VALCATIL PHARMA , JHONNSONN DIVERSY (Argentina) He recently wons de Honor Medal at the WINA AWARDS (WORLD INDEPENDENT AGENCIES) FOR THE AEROTINA ANTIALERGIC CAMPAIGN.