Tatia Dolidze is a strategic creative director and marketing communication lead with over a decade of experience shaping brand narratives and building integrated campaigns. With a career defined by purposeful creativity, she has led multidisciplinary teams for global and regional leaders, including Unilever, Glovo, Samsung, Visa, PepsiCo, and Turkish Airlines. Throughout her tenure at agencies like Leavingstone, Redberry, Saatchi & Saatchi Tbilisi, FCB Artgroup, and McCann, she has directed full-funnel creative visions for over 50 integrated campaigns across more than 10 industries.
Tatia’s transition into the health and purpose-driven sector is backed by her strategic work for brands such as Biochimpharm, GPI Insurance, and international organizations including USAID, UN Women, and unicef. Her ability to apply deep consumer insights to complex sectors has earned her major industry awards and regional recognition.
Beyond her executive leadership, Tatia is a dedicated educator who has nurtured the growth of over 80 creatives. Based in Georgia, she currently serves as an independent creative director and marketing consultant, staying at the forefront of digital-first storytelling and emerging content ecosystems. As a member of the Saniss 2026 jury, she brings a “maker’s perspective” to the evaluation of global cases, prioritizing work that delivers both measurable business success and meaningful social impact.