Advertising Professional, Storyteller & Entrepreneur | Creator of #TouchData | 107+ local and global creative awards | 2 Grand Prix for Effectiveness and Innovation | Former Creative Director at SANCHO and Former Chief Creative Officer and Creative Vice President at Y&R, Ammirati Puris Lintas, DDB, and CCO at WWP | Beach Connoisseur | Full-time Ad Nerd
He has developed strategies and campaigns for healthcare brands such as Johnson & Johnson, AstraZeneca, Opella, Tecnoquímicas, Alka-Seltzer, Botox, Abbott, Bayer, AbbVie, Novartis, BD, Boehringer Ingelheim, Acino, Roche, Ipsen, Procaps, and Sanofi, among more than twenty pharmaceutical brands.
Throughout his accomplished and extensive career, he has managed renowned brands including Alpina, Postobón, Cream Helado, Poker Beer, Leona Beer, the National Federation of Coffee Growers of Colombia, Chevrolet, Avianca, Colombiana, Rama, Jabón Puro, Frutiño, Bon Bon Bum, Carvajal, Casa Luker, Norma, Bogotá Lottery, and El Tiempo. Over his multinational career, he has lived in five countries and served as Regional Creative Director for brands such as Rexona, Casa Botrán (XL-VIP), Zacapa Centenario, Grupo Securitas, Unilever, Kola Shanpan, Paiz, Salva Kola, Knorr, and Claro. He has also worked with global brands including Budweiser, McDonald’s, Walmart, Motorola, and Pepsi, among nearly one hundred brands—including the most beautiful brand of all: Miss Universe.
He has the honor of creating what has been recognized as one of the greatest campaigns in history, “Tengo Un Día Chocolate Sol–Pantalla Telepática,” now part of the country’s popular culture. This recognition was awarded at the Nova Creativity Awards and recently reaffirmed by the prestigious magazine Publicidad & Mercadeo.