An overview of the first and only strategic communications event in the Health & Wellness was presented on February 18, with the participation of leading professionals from the sector.
Santiago, February, 2025 — Chile will become a hub for strategic health and wellness communications innovation in 2025, with the arrival of the Saniss Awards, a festival that will celebrate the best of the Health, Pharma, and Wellness communications. Santiago will be an epicenter for creativity and global leadership.
Two outstanding international gatherings will be held this year: one in Chile, that will be held in Spanish, the II Encuentro Iberoamericano de Comunicaciones Health & Wellness, and the other in London, where a handful of judges will gather to select the festival’s most coveted awards (the Grand Prix and Titanium). Both events will unite influential industry leaders, creating an invaluable networking space to explore future trends.
For this reason, on February 18, in Santiago, Chile, the Saniss Awards celebrated the official launch of the festival in the offices of MGC Global Group, the festival’s official communications partner. This space brought together primary industry actors, with health and wellness industry experts sharing a preview of the trends that will mark the future of communication in these sectors. Professionals participating in the event included: Karen Grajales, COO of the Saniss Awards, Tatiana Guilof, CEO of MGC Global Group, as well as Dr. Rosa Andrea Pardo, Chief Physician of the Genetics Section of the University of Chile Clinical Hospital, and Cecilia Alarcón, President of CORPEB (Corporación Espina Bífida) who both shared their knowledge and experience.
Karen Grajales stressed that “this event allows us to recognize excellence in the health sector and to also encourage professionals to innovate and generate a real impact on the community.” Meanwhile, Dr. Rosa Andrea Pardo highlighted the importance of these awards for the health sector, as they provide visibility and recognition for standout campaigns.
Past successes were highlighted during the event, such as the 2024 edition of the Saniss Awards, which marked a milestone, with a record number of registrations from agencies, from more than 40 countries. Emblematic success stories were revisited, from prestigious agencies such as VML, Dentsu Creative and FCB Health Europe, among others.
The 2025 Saniss Awards are a key driver for creativity and innovation in strategic health and wellness communication on the global level. This event is an essential meeting point for leading agencies and brands in this relevant sector.
Registration is open until April 15. Agencies and brands can participate by submitting up to 5 entries free of charge. The official awards ceremonial event will be held on June 5 at the Renaissance Hotel in Santiago, Chile, where the winners will be recognized.
At a time when the industry continues to expand, thanks to a growing investment in media, the event in Santiago offers Ibero-America a unique opportunity to be part of this exciting evolution.
