The Health and Wellness Industry: A Gold Mine of Opportunities

March 5, 20250

London / Santiago, 2025 – Advertising in the health and wellness sector is booming, and the numbers speak for themselves. In 2024, global investment in advertising for health sector brands exceeded USD$42 billion, while in wellness, the figure amounted to over USD$7 trillion, reflecting sustained industry growth since 2020. This scenario presents a great opportunity for strategic and creative communication agencies to position themselves in these constantly evolving sectors.

Saniss has emerged as the new global benchmark for health & wellness communications, with a panel of expert judges representing laboratories and specialized agencies motivated to highlight excellence in communicating strategic and creative industry messages.

Agencies and brands wishing to showcase their talent can register and submit up to five cases free of registration fees to the 2025 edition of Saniss Awards. This is an invitation for agencies striving to make a global footprint and that want to position themselves among the best in the health & wellness communication industry.

For more information about the judges and festival rules, visit: https://sanissawards.com/juries-2025/

About the Saniss Awards:

The Saniss Awards is a global festival that celebrates excellence in advertising and strategic communication in the health and wellness sector. With its global vision, the Saniss Awards unites the most prominent agencies, brands, and professionals to recognize the year’s most innovative and impactful health and wellness campaigns. Saniss has held its festival in Madrid, Bogotá, Toronto, and Monterrey, and in 2025 it will host events in London and Santiago de Chile.

Contact: communications@sanissawards.com

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Saniss surprises with its redesign of its new trophies

Carolina Pinheiro CEO & Co Founder Inbrax – CHILE

With 20 years of experience in law and advertising, Carolina understands the complexities of starting, managing and growing a business or a brand. She is committed to helping brands make a memorable impact and is equally committed to making a memorable impact on her team as a positive, successful role model.

She is CEO and Co-founder of Inbrax in Chile. During her 12 years in management, the agency has positioned itself as one of the most creative independent at the Chilean market in various international rankings (WINA Festival, CreativePool Top 25, bestadsontv.com, Crema Ranking by Adlatina, Lüerzer’s Archive, TOP FICE), with multiple awards whether in Chile and abroad (One Show, Lia Awards, Achap, Luum Awards, Effie, Cristal Festival, Fiap, New York Festivals, Cresta Awards, Epica, Echo Awards, Creativity, Ad Stars, Caples Awards, etc). Under her leadership, this year Inbrax have been the most awarded agency of the year at WINA Festival 2020 and agency of the year at TOP FICE 2020.

She was the first Latin American in received the 2018 Women in Marketing (WiM)’s award from UK for “Best Leader in Marketing – Agency Side”; selected as one of 40 Over Forty 2020 list; MKTG BEST Chile 2020 as best agency CEO and Top 100 Leading Women in Chile 2022. She is also a member of the Bar Association of Maranhao, Brazil; member of the Board of Directors at RedMAD (Network of Women in Senior Management); a mentor in WoomUp! an organization dedicated to promote professional growth of women in Chile; Ambassador and Expert in Entrepreneurship in Mujeres Internacionales, Chilean Chapter; member of the Board of Directors at Redmad – Women in High Management, at Conar (Self-Regulation and Advertising Ethics Council) and member of the Board of Directors at Achap (Chilean Advertising Association).

Carolina has a Master in International Law and a specialization in Chile-USA Free Trade Agreement from the University of Chile and Masters degrees in Marketing Management and Business Law from Adolfo Ibáñez University in Chile and currently is professor at Marketing Master at Universidad de Santiago – Usach and Miami Ad School Siri Lanka, and is studying a post-graduation in Communication, Diversity and Inclusion in Universidade Federal de Minas Gerais – Brasil.

She had been jury at Effie Latam, AME Awards (twice), Gerety Awards (twice), Creativepool, Women In Marketing (twice), Next Creative Leaders at The One Club, Webby Awards, MAA Awards, Echo Awards, Caracol de Plata, Eikon, Iconicas, Luum Awards, among, others, and also co-host the podcast Taking The Lead (https://www.takingthelead.cl)

Sergio Pollaccia Creative Director Amén – ARGENTINA

He is one of the most recognized creatives of his generation. Currently, he is Director / General Creative Director at AMEN Argentina, one of the fashion agencies in Buenos Aires. He was elected in 2018 as a double jury for the Cannes Lions Direct and president of the jury at Young Lions Print. Throughout his career, he has won more than 400 awards at all national and international advertising festivals, of which he has also been a jury and speaker. He also formed AMENGROUP, carrying out work and strategies for the markets of Paraguay, England, Spain and Chile.

Education and career: Graduated as a bilingual Bachelor at the Belgrano Day School. Degree in Advertising and Media. (Salvador's university). He started out as a Jr. copywriter at RATTO BBDO. He was hired as Jr. Creative Director at Y&R Buenos Aires. Then he was Chief Creative Director and VP at DOWNTOWN, an agency that he led to become one of Argentina's creatives. He has participated in The Creative Experience at Euro RSCG New York. Later, he was Creative Director at Craverolanis Euro RSCG. Between 2006 and 2012, he worked as Regional General Creative Director at Laicon (Ex Bates in Latin America) while he founded his own agency: AMEN, a member of thenetworkone, the world's largest network of independent communication agencies, based in London and presence in more than 106 countries. He was a delegate at Cannes Lions for over 10 years.

He attended as a guest in 2016 an Intensive Workshop on storytelling and social media at the BBC in London. He developed a Creative Experience also in Leagas

Delaney, London. He also developed with proven success campaigns for more than 35 product categories, strategies in political and institutional marketing. He is a Superior Master in Martial Arts PAKUA (Techniques in adaptation to changes) SPEAKER AND JUROR OF THE FOLLOWING FESTIVALS AND CONGRESSES, IN WICH HE WAS ALSO AWARDED:

Cannes Lions Direct (France/Juror) Young Lions Print (France/Juror) IX World Summit on Political Communication. (Paraguay / Speaker) FIAP Iberoamerican Advertising Festival. (Buenos Aires/Jury and Speaker) London International Advertising Festival. (London/Juror) New York Festivals. (Juror) Clio Awards. (Juror) Ojo De Iberoamerica. (Juror) Argentine Creative Circle. (Ex Director and Juror) Montreaux Advertising Festival. (Switzerland/Juror) Gramado Advertising Festival (Juror in Brazil) FIP Iberoamerican Promotions Festival (Buenos Aires/Juror) Costa Rica Advertising Festival. (Juror) Eagle Awards (Mexico/Juror) Mexico Radio Festival (Speaker) • Clarin Festival Awards (Buenos Aires/Juror). Pleyade Festival (Buenos Aires/Juror). EIKON Awards (Buenos Aires/Juror) Obrar Awards (Argentine Advertising Council /Juror) Superior Creative School of Advertising (Advertising Teacher) Palermo University (Advertising Teacher) Advertising Agencies Association (Advertising Teacher) Sergio Arboleda University Colombia (Advertising Teacher and Creative Coordinator) 2019 BRONZE MEDAL ECHO AWARDS (USA) Against Cancer Campaign. 2019 SILVER MEDAL EIKON AWARDS LATAM Agaimst Cancer Capaign. 2020 YoungLions Interactive Jury Memeber 2020 Eikon Awards (Latam) Jury Member. 2021 WINA AWARDS Finalist (Alzheimer s Campaign) 2021 IberoAmerican Alzheimers Festival COSTA RICA (Special Mention) 2021 Gold Award (Argentine Advertising Council) OBRAR AWARDS 2021 Special Mentions (Federal Advertising Council) OBRAR AWARDS 2021 BRONZE MEDAL (Eikon Awards Latam) 2021 OUTDOOR AND RADIO JURY MEMEBER DIENTE AWARDS CREATIVITY COUNCIL (Argentina) 2022 WINNER AND JURY AT THE EIKON AWARDS. 2022 WINA MENCIÓN DE HONOR "RESPUESTAS" LABORATORIOS RAFFO. HEALTH AND LABORATORIES CATEGORY EXPERIENCE: He created 5 of The most important campaigns against Alzheimer Disease in the LATAM Market. And his Agency Creates the strategies for Siegfried Corporation (Paraguay) Novartis (Colombia) RAFFO LABORATORIES, NATURAL LIFE, ABBOTT LAB, VALCATIL PHARMA , JHONNSONN DIVERSY (Argentina) He recently wons de Honor Medal at the WINA AWARDS (WORLD INDEPENDENT AGENCIES) FOR THE AEROTINA ANTIALERGIC CAMPAIGN.