Yellow Street – Fight against Hepatitis C

Daniela is a people-first creative who helps build meaningful brands through storytelling. Born in Uruguay, creatively groomed in Asia and academically raised in Scandinavia, she currently thrives in New York City as a Creative Director.

Either working independently or while leading a team, Dani makes sure to add value to the brands, companies and people she works with. Understanding cultural practices ingrained in different communities has transformed her into an ethnology enthusiast who seeks for authentic insights and engaging ways to express them - also known as a truly international creative director. Her work can be described as: strategically driven, culturally relevant and carefully crafted.

She currently works for the Health Collective, the DTC branch of TBWA\ChiatDay and TBWA\Worldhealth, driving health literacy and preventive medicine awareness forward with creativity and comms strategy for clients such as Merk, AstraZeneca, AmGen, Janssen and Cytokinetics. Previously, she worked for McCann Health New York, Orchid Creation New York, Orchid Creation Barcelona, Ogilvy Singapore, Phibious Vietnam and McCann Montevideo. She has been a jury member of The New York Festivals, London International Awards, The Annual, WINA, ADC Awards, Indigo Awards and other prestigious festivals.

I’m Angélica Espinosa, Designer, Art Director, and yeah, woo-hoo, Head of Art. I’m Colombian by birth and Hungarian at heart. I grew up with a great passion for art, design, good ideas (and beer!), and that’s why I decided to dedicate my life to advertising, a job that unites all these things into one. I’ve been working in our industry for more than 16 years, having tried my hand at BTL, ATL, editorial design, packaging design, digital design, branding, and web design. It’s been a long journey, from Publicis Colombia, continuing on to other agencies in Colombia, moving to Malta, before finally arriving at Saatchi and Saatchi Hungary, where I’m now. I’m still excited about art, design, good ideas (and beer!) to this day and I’m always super hungry for new challenges in my career.

Luis A. Ruiz CEO Igloo Lab – COLOMBIA

Over 20 years of technology-based project management experience across 10 companies and large multinationals.

Generated employment opportunities and subsidized the economic development of one of the most important departments of Colombia by creating over 60 direct jobs with my company, Igloo Lab.

HBuilt a company, Igloo Lab, as a way to contribute to an industry that enhances people’s lives-the pharmaceutical market.

Developed an innovative approach for the pharmaceutical industry to facilitate learning and strategies that create significant impact.

Implemented successful multichannel strategies for the largest pharmaceutical companies in Latin America, recognized as a pioneer in Phygital (Digital + Physical) projects within the industry.

Together with Igloo Labs crafted memorable digital brand experiences that rise above the competition.

Winner of several industry awards, garnering international recognition.

Founding Partner and Creative Director of Madison, an Ecuadorian independent creative agency that has won several awards at the main advertising festivals, and recognized as Ecuadorian Agency of the Year 2022 in Health category by TopFice. Sebastián began his professional career at the age of 21, although he had been writing advertising since he was in high school.

The first agency where he could find himself as a copywriter was Ogilvy Ecuador, then a short 2-year experience as a screenwriter, and finally returning to advertising copywriting at Punto99, working for big Ecuadorian and foreign brands such as KFC, Baskin Robbins, Juan Valdez and others.

After several recognitions and with enough experience in copywriting and creativity, he decides to create Madison, the agency that catapulted him to be recognized in many international festivals such as Wina, El Ojo de Iberoamérica, Fepi, Lux, Luum and others.

Creative and ideation leader focus on storytelling. Experienced manager and innovation driven. Simply loves pharma advertising.

28 years in advertising, 10 years in mass media/ATL and 18 in pharma, health and wellness.

Owner of Asterisco Healthcare Communications, a pharma advertising agency with 10 years in the marketplace,recognized as one of the most innovative and creative pharma agencies in Mexico.

He has developed global campaigns for the biggest Pharma companies in the world: Eli Lilly (Diabetes franchise, Byetta, Zyprexa, Bydureon), Pfizer, Merck, P&G Health, and also has launched successfully new drugs into different countries around the world.

Storytelling driven: “It’s crucial for a drug today to have a story to tell so it can connect at an emotional or rational level”.

He has been one of the pillars that pushed the creative pharma recognition in Mexico, and also in the region as a creative representation in internacional awards shows, such as: Executive Jury at The Global Awards in NYC for 4 years, Jury and Speaker at Cannes Lions Health Pharma and Health & Wellness; Jury at the Clios RX, the Lisbon Health Awards for 2 years, the Creative Floor Awards and the AME Awards in NYC.

He has written articles for pharmaphorum.com and other pharma websites.

She is responsible for strategy, consulting and medical. Annette is also involved in new business and establishing strategic partnerships.

SLYHEALTH is an independent and fast-growing healthcare agency based in the heart of Berlin. In recent years, SLYHEALTH has supported some of the most exciting product launches in vaccines, oncology, rare diseases and cardiology. Their work has been honored with numerous international and national awards.

Prior to launching her own agency in 2020 with her two co-founders, Annette was a shareholder of FishermanHealth and Client Service Director of PEIX Health Group. During her tenure, staff and revenue doubled and many new long-term client relationships were established. The agency evolved from a creative agency to a full-service agency.

Prior to that, she worked as a marketing consultant for pharmaceutical companies, clinics, healthcare providers and agencies.

Annette has a medical-psychological background and worked for many years as a consultant with a focus on psychological counselling. She has a degree as NLP Practionioner and Hypnosis Coach and is a certified Medical Product Consultant. She is currently graduating at the Yale University in the Accelerated Management Program.

She is a passionate advocate for the advancement and influence of women in the healthcare industry. Getting more women into leadership positions is a concern of hers. That's why she is involved internationally and nationally in relevant networks such as HBA.

Aníbal Quiñones is a proven creative leader & mentor with over 20 years of experience helping successful brands craft their narrative. Quiñones is currently a Chief Creative Officer and VP of Innovation at Arteaga & Arteaga in his native Puerto Rico. He teaches at La Escuela de Creativos de Argentina courses in digital creativity and creative trends.

Aníbal has received top industry accolades throughout his career, including Cannes Lions, Clio, LIA, New York Festivals, FIAP, El Ojo de Iberoamérica, and Webby, among others. In addition, he has served as a judge on international awards shows, including at Addys, El Ojo de Iberoamérica, FIAP, Locoto Publicitario, Luum, PHNX Awards, Caracol de Plata, and Cúspide, which he presided in 2019. In addition, Aníbal serves as President of the Caribbean chapter of the American Advertising Federation. Also, he recently started representing Cannes Lions in Puerto Rico.

In 2021 & 2022 at Arteaga & Arteaga, TOP FICE ranked the agency as the best independent agency in Puerto Rico. In addition, CREMA named it one of the top creative agencies in Puerto Rico. In 2016 at McCann, he was named one of the top Creative Directors of Latin America by Latinspots. That year he led the agencies to be the leading agency in his market at Cannes Lions, London International Awards, and Festival of Media.

Aníbal has written the political comic strip Pepito for over a decade. The comic strip is profoundly influential in Puerto Rico. As a result, UNESCO has awarded Pepito for its contribution to culture. Plus, the comic strip has received awards from the Puerto Rico Photojournalists Association, the Overseas Press Club, and the Institute of Culture of Puerto Rico.

Advertising creative with more than 14 years of experience, he worked in agencies at the Uruguayan market like: Cautiva and Punto Ogilvy and in the Peruvian market: Pragma, MullenLowe and Tribeca Media, where he holds the position of General Creative Director.

He is also a creativity teacher at Brother Lima.

Throughout his career his work has been recognized at different local and international festivals.

Vanesa is a creative director with almost 18 years of experience in advertising, including more than half of her career dedicated to health and pharmacy.

Passionate about people and storytelling, she is dedicated to innovation projects, transmedia storytelling and branded content, having worked with renowned agencies in healthcare, communication, and digital initiatives for major players in the pharmaceutical industry, as well as leading scientific and health outreach campaigns.

Her work with health brand projects has been recognized by Áspid, FePI, WINA, Best Awards, Lisbon, and others.

Favete Encinas, Executive Creative Director and co-founder of Rock and Roll - Santa Cruz with 19 years of experience in the Advertising field. /span>

After beginning his advertising career at Ogilvy & Mather, he gained experience in agencies such as McCann Erickson, Freelo, Consorcio Publicitario, and Athos TBWA.

Starting with graphic design and illustration, he has been forging his career path towards the creative field, creating for international brands such as Coca-Cola, Philip Morris, Warner Brothers Latam, Heineken, AXE, OMO, Sedal, Dove, Ri-K, Pepsico, Monster, KFC, Starbucks and national brands such as La Vitalicia, PAT, PIL Andina S.A., Imba, Mendocina, Cordillera Beer, Bisa Seguros, Fancesa, Viva and Entel, among many others.

He currently directs the Creative communication of prestigious brands such as Paceña, Tigo, Bcp, Arcor, Renault, Chevrolet, Pizza Hut, Farmacorp, which are added to the current and historical portfolio of the Rock and Roll agency. Favete has more than 110 awards for his creativity and strategy strengths from national and international advertising festivals like: El Ojo de Iberoamérica, Wina, Caracol de Plata, FEPI, Publicita, and Locoto Publicitario, where he has also had the opportunity to be a jury in different categories.

Since 2019, he’s been the Director and co-founder of the headquarters of La Escuelita de Creativos (The School of Creatives) in Bolivia, where he teaches Art Direction and Creativity.

Originally hailing from Sweden, John studied and started his advertising career in Scandinavia. Wanting to move his career internationally, John has spent the last 15 years in London, at both small independent and big network agencies. /span>

John currently works at Grey London as a Creative Director on the global Helly Hansen and Volvo accounts.

He has picked up awards at international and local levels in shows such as Cannes Lions, One Show, British Arrows, Lovies, Creative Circle, Big Awards, to name few. Not many people could claim this, but he has had a campaign signed off by the late Queen Elizabeth herself.

After being told by his tutors at Art School that he would never make it in the industry because he ‘couldn’t draw’, Martin has spent the last 27 years trying to prove them wrong. To this day he believes persistence is the key to making great creative. As a kid his quest for the new and different led to many culinary disasters – to the relief of his Mother, he discovered ideas did not make quite such a mess. Since then, he has channeled bucket loads of passion and energy into nurturing his ability to use creativity for good – and got a little better in the kitchen.

An early affair with consumer goods – which led to a longer-term relationship in healthcare communication

has seen Martin work across many therapeutic areas, bringing success to some notable brands. He and his team have gathered some respected industry awards – a Cannes Lion among them – where he has also judged.

Now, as Executive Creative Director at DDB Remedy in London, he has continued to hone his craft whilst leading multi-disciplinary creative teams on global creative briefs. He considers himself lucky to work with some of the brightest minds in the business, and spends his time inspiring bigger, bolder and better ideas, for the benefit of all.

An award-winning creative leader with more than 20 years of integrated advertising, communication and branding experience in the MENA region. Before joining RAPP as Managing Executive Creative Director, Ramzy spearheaded the creative teams of some of the region’s top tier agencies like Wunderman, Y&R, Publicis, M&C Saatchi, and Fullstop/Webedia Arabia.

Holding a Master’s degree in advertising and communication arts from the prestigious ALBA university in Beirut. With more than 128 international awards and recognitions, he is a creative evangelist, a forum speaker, and a sitting jury member for many international advertising and design festivals.

At RAPP, he’s building a multi-cultural environment, rooted in local insights, and fueled by empathy, with a fierce team that uses refined analytics and data intelligence to create groundbreaking memorable ideas that spark new conversations.

In a parallel life he is a proud dad, a techie, trekie, a sci-fi fan, and art addict.

Graduated in Advertising and Public Relations, she started her professional career at Weber Shandwick Agency, where she had her first contact with the digital world and the proto-social networks of that time.

In 2007, she joined the digital agency ES3 as a creative, where she developed projects for Google, Jazztel, Yoigo, Qualitas Auto, Correos, FOX, Madrid City Council, Warner Music and Amnesty International. She has been the creative director of musical projects for Leiva, Love of Lesbian or Zahara and the creative strategist of Iván Ferreiro since 2010.

From a pedagogical point of view, she has been given classes at the Live Entertainment master's degree for the promoter Live Nation at the Universidad Europea. Also, she has been a mentor to advertising students at the University of Valladolid. In addition, she was a jury member at festivals such as BCMA and FEPI and has won awards at El Sol, Wina, LAUS and El Chupete.

Currently, as a executive creative director of ES3, part of JUNGLE21 creative ecosystem, she leads a team of 23 people that combines creativity with knowledge of tools, methodologies and platforms in order to create digital strategies and experiences, high performance campaigns, content planning and social media content to transform businesses through creativity.

After more than 11 years of experience in communication and advertising agencies such as Ketchum, Equipo Singular, 101 or Havas Creative, Felipe currently leads the creative direction at RK People, Spanish independent creative agency.

Throughout his career he has worked for brands such as Unilever, ElPozo, Nationale-Nederlanden, The Walt Disney Company, Loterías y Apuestas del Estado, P&G, Fiat, among many others. His work has been recognized by national and international festivals such as cdec, ADG Laus, FIAP, FePI, Inspirational or WINA.

When you’re with Ken, he’ll pull you in with his enthusiasm and unwavering drive for innovation. Then he’ll inspire you with his creative fervor, strategic mindset and collaborative spirit. Grounded in over 25 years of marketing experience across numerous industries, he truly leads by example. And in case you haven’t heard, he’s the kindest guy you’ll meet in the industry.

Co-leading FCB Health Canada, Ken pushes the limits of pharmaceutical advertising to deliver best-in-class, experiential, digital and print communications that get business results. And he has the awards to show for it. Just look at recent, globally-recognized awards for the launch of Allerject at the MM+M and ANA International Echo awards.

Overseeing the creative team, Ken coaches and motivates a high-performing team of problem solvers in pursuit of head-turning and thumb-stopping ideas. He believes that human insights are critical to driving all creative ideas, and that behaviour change is at the forefront of all objectives. These insights have propelled the creative development for product launches as well as growth and maintenance of brands such as Cosentyx, Shingrix, Tecentriq and Xospata, to name a few.

As the healthcare industry continues to evolve in interesting ways, so does Ken’s passion for delivering creative solutions that change people’s lives.

My road to advertising has been a particularly long one. In fact, it began in a canoe. At thirteen I did what most thirteen-year-olds do and paddled from Thunder Bay to Winnipeg along the historic Voyageur Routes. Because hey, why should the Jesuits have all the fun? After climbing out of that canoe I was on to my next obsession – snowshoes. By sixteen I had snowshoed over 1,500 miles (if you’ve ever walked home in the slush with cold feet, you’ll appreciate that’s a lot of miles.) But nobody says, “First you get the snowshoes, then you get the power.” So, I needed a different approach. I tried being a truck driver, a car jockey, a painter, a carpenter, a landscaper and selling hardware. All to no avail. I had to rethink my strategy, so I started running half marathons, then 24-hour relay races, then 24-hour endurance mountain bike races. And that’s when it hit me. I’ll get married, start a family, have two kids and I’ll let them be my toughest critics in this crazy ad game. And you know what, it seems to have worked. According to various industry publications I’ve been given the first and fifth place ranking in Canada as a creative and there’s lots of hardware to go with it. So, stop by some time and I’ll fry you up a lovely pan-seared tuna with a mango chutney sauce.

A black banana. Lice waiting for the school bus. A guy without a mouth.

Elements that make no sense but with a story to tell. You can describe a story verbally or through images and illustrations, you can shoot a film or create a social network thread, even a .gif will serve the purpose.

This is what I like the most about my job: to create surprising tales aimed at enhancing a product’s benefit through techniques able to maximize its value.

I started painting trains when I was a teenager, and my journey is yet ongoing. I have experienced new techniques and evolved my knowledge. My passion for colors and metaphors still runs on the railway. I am looking outside the train window, observing the changing scenario, listening to the people who share my coach, absorbing knowledge.

A black banana. Lice waiting for the school bus. A guy without a mouth.

These elements were parts of advertising campaigns which I developed at VMLY&R Health, a leading healthcare agency where he I work as Executive Creative Director. I have twenty years of experience in healthcare communications and my work has been recognized by a number of international awards.

Juan Pablo Valencia, is originally from Chile, with Art Direction, Copywriting and Strategic skills

He has been working approximately 20 years for brands like Procter & Gamble, Nestlé, Mars, Samsung, Unilever, Pepsico, Beeline, and many others, as an Art Director, Creative Group Head, Creative Director, Executive Creative Director, and Regional Creative Director & Advisor, in Chile (BBDO and other agencies), Russia (BBDO and Contrapunto) and in the Central Asia and Caucasus region (TBWA, CHEIL and FCB).

He has earned more than 200 awards and honors at different international festivals like Clio Healthcare, Epica Awards, Golden Drum, AD Stars, PIAF, Red Apple, Golden Hammer, KIAF, AD Black Sea, Creativity Awards, White Square, IDEA, Popok, ADCR, Best of Central Asia & Caucasus, and National Diploma at Cannes Lions, becoming the most awarded Creative Director in the whole region, and in addition of been during several times in a row "agency of the year” throughout the Central Asia region.

His works has been published in numerous advertising magazines and books like Luerzer’s Archive, Communication Arts, Epica Book, Epica Brand Tribute (Samsung), Creativity Annual Awards and many others. He is currently at the top #11 as Copywriter and #30 as Art Director in the world at the prestigious magazine Luerzer's Archive during the last 10 years.

In 2018 he reached the top #1 in the world from BESTADSONTV.com as a Creative (Copywriter/Art Director).

He has been jury around 50 times at many local, regional and international advertising festivals like: D&AD New Blood, The One Show, CLIO Awards, LIA Awards, New York Festivals, AD Stars, Cresta Awards, Golden Drum, The Caples, Lisbon, Creativity Awards, The Bowery Awards, SeeHer, WINA, Mobius Awards, SIA, PHNX Tribute, Luum Awards, Care Awards, White Square, KIAF, Young Lions, Popok, One Eyeland Photography Awards, and others from Central Asia region.

Currently he is Regional Creative Advisor for FCB Artgroup (for the TICCA region: Turkey, Iran, Caucasus and Central Asia region).

Hi, I'm Kimbo, Chief Creative Officer at Madison DDB. I had worked for such prominent global brands as Davivienda Bank, Pepsi, Gatorade, Taco Bell, KFC, Honda, Pfizer, Cargill, PF Chang's, Bimbo, Gollo, IGT, Pozuelo and more. I have more than 9 years of industry experience and have earned accolades in top-tier competitions including Cannes Lions, The One Show, Clio, The Immortal Awards, Andy, New York Festival, El Ojo de Iberoamérica, Festival el Sol, Fiap, Effie Latam, Effie Costa Rica, Festival Caribe, Festival Volcán and Young Lions, adding more than 41 international awards.

Born in Uruguay, Pablo has a Bachelor of Science in Communication (BA/COM) by Universidad de la República, specializing in Advertising. He also attended to different Copywriting and Creativity Labs.

Pablo began his career as a Copywriter Jr. at Lowe Ginkgo Uruguay. After being promoted to Copywriter Sr., he transferred to Leo Burnett Montevideo, where he served as ACD. He became Creative Director of Lowe Venezuela years later, working regionally for Unilever, J&J and Alitalia, among other clients.

In 2004 he settled in Mexico, playing an active role in the growth of one of the most successful agencies of the time, Olabuenaga Chemistri. There, he served as a Grouper until 2010. After thate he joined Leo Burnett Chicago Lápiz as Creative Director, working for different P&G brands. Years later he returned to Mexico to lead a Creative Group at Y&R, coordinating global actions for Revlon and diverse projects for Dannon.

After being a Group Creative Director at BBDO Mexico for 5 years, he was promoted as Executive Creative Director where he currently co-leads the agency's creative department, overseeing work for clients such as Ford, Mars, Pepsico, Essity and Uber.

Merits: Silver and Bronze Lions at Cannes Lions. Bronzes and Finalists at Clio. Finalists in One Show. Metals in NYF, LIA, El Sol, ADDYs, El Ojo, FIAP, Círculo Creativo. His work has been published in DesignTaxi, Luerzer's Archive, Communication Arts, Little Black Book, adsoftheworld, adlatina, and Latinspots, among others.

Additional features: He has been a jury member at festivals such as Creativepool, El Sol, El Ojo, AdStars, Wave, NYF, Andy Awards, Chicago Ad Fed, LUUM Awards, Cíclope, FIP and WINA. In addition, he has given lectures and workshops at diverse universities. A 6-time marathoner, he loves writing, watching movies and training for his next race./span>

With more than 20 years of experience in creativity, Jorge has obtained multiple creative recognitions around the world at festivals such as Cannes Lions, New York Festivals, El Sol, WINA Festival, Luum Awards, Summit International Awards, Telly Awards, FePI, FICE , among others...

Jorge is currently the General creative Director of the agency La Caseta, where he has won a dozen national and international awards, being part of the Great Ads for Good during the Cannes Lions and publishing a large number of pieces in Ads of The World.

Outside of advertising, Jorge has won a large number of awards at film and short film festivals with more than 300 selections at festivals around the planet, his works have been screened at the Spanish Film Academy, at Yale University, at Johns Hopkins University, El Círculo de Bellas Artes and La Casa Encendida en Madrid, La Casa América in Barcelona, ​​in the streets of Berlin or in TEDx talks, among many other places... and have been broadcast on television in Spain, Costa Rica, Italy, Mexico and Malta or one of his video arts has even been exhibited in Tel-Aviv.

After over two decades in healthcare advertising and PR, Khalid knows a thing or two about what it takes to nurture creative talent and produce great work. And, considering everything that has happened over the last few years, he believes it is an exciting time to be part of an industry with health at its heart.

As well as inspiring and supporting his creative teams, Khalid has built a diverse, multi-award-winning portfolio of his own. He has also had the opportunity to work with incredibly talented people, including acclaimed director of American History X and industry-renowned enfant terrible, Tony Kaye. But that is a story for another time.

Alvin is a creative director from São Paulo - Brazil, currently working at Wunderman Thompson Brazil. As creative, he truly believe in campaigns with real purpose and relevance, connecting brands with people through culture.

His creative background mixes a digital mindset with traditional media experience, delivering integrated and consistent work for local and global brands in all kind of markets, such as Google, Netflix, Johnson&Johnson, KraftHeinz, Shell, GSK, Bayer, P&G, Nestlé, among so many others, and also being recognized in all major awards, including a bunch of short film festivals.

A creative leader with a background in social and digital planning, I have a wealth of experience with creative agencies across the APAC (Malaysia, Indonesia, Hong Kong) and MENA (Qatar, Tunisia) regions. My expertise lies in content, social, film, activation, and experiential marketing , with a focus on Sports.

In 1992, Cristinta founded her own health advertising agency MkMedia, with the ambition of providing creativity and innovation to the pharmaceutical sector, which until that moment was ruled by only rational approaches. After 30 years, MkMedia has become a health advertising agency leader in Spain with more 45 employees and numerous awards in different festivals.

Cristina has participated as a jury member in advertising festivals:Jury of the Global Awards,President of the Jury for Pharma at the El Sol Festival, President of the jury of the Aspid awards for Ibero-American Advertising of Health and Pharmacy, Jury of Publifestival, International Social Advertising Festival, President of the Jury for Pharma at the WINNA Festival

She has also been Vice President – from 2005 to 2008 – and President – in 2009 and 2010 – of AEAPS, the Spanish Association of Health Advertising Agencies.

Jesús Hernández is a well-known entrepreneur within the healthtech and insurtech industry. For over a decade, he has collaborated as a pioneer in the digitization of the insurance industry, which today has led him to start and be CEO of WeeCompany, a HealthTech specializing in health and life.

He currently serves as president of the Healthtech Association in Mexico.

Jesús is an engineer in Market Intelligence, a technology enthusiast since then. His interest in finding solutions to the biases in the insurance sector began at 19 years old in his first job, a traditional insurance company and being witness to the inefficient processes and time wrongly invested in their documentation, he decided to pursue a more advanced approach through a more agile and feasible process for people.

On the other hand, to be part of the future of the health sector, Jesús went through various personal experiences that led him to understand the inefficiency that the health sector presents, realizing that most of the population did not have valuable information about their health as paper processes showed no informatic portability for medical decisions.

It was from this moment that he decided to become an enabler for the technological empowerment of the health sector, both in the public and private sectors. Currently, Jesús's vision is to improve and simplify the health and insurance sector's attention processes, focusing on the patient, in an end-to-end model achieving 100% digital operation.

I am Erick Salazar Saldaña, a Master in Marketing and specialist in consumer analysis and digital behaviors with over a decade of experience in the industry. I have excelled in identifying market value and competitive advantages in various sectors, including tourism, retail, telecommunications, advertising, and health. Currently, I work as a Marketing Brand Manager in the insurtech and healthtech sector, where I am responsible for brand strategy, branding, product launches, and goal definition for B2B and B2C digital channels, as well as public relations and brand partnerships. I have participated as a mentor in the BBVA 2023 Hackathon and HealthThathon TECMTY, and as a speaker at universities such as Universidad Panamericana, TEC MTY, FCCA, and EBC, as well as an accelerator of startups through mentoring in conjunction with business incubators and venture capital. I also guide LATAM companies in Mexico in their initial operation strategy.

Global Creative Director at Novartis, Joao has been in the creative industry for over 11 years, working across the world in countries like Mozambique, Spain, the UK, Dubai and Ireland. He got his first taste for the health market while working with Pfizer in Portugal, developing this passion ever since at McCann Health and Tonic, to name a few.

Throughout his career, Joao has had the privilege of working with blockbuster brands such as Vodafone, L’Oreal, Pfizer, Jeep, Novartis, Etihad and NIVEA, among others. His work has been awarded at Eurobest, FIAP (Gold and Bronze), and New York Festivals.

Joao has a passion for brands, human truth and honest creative, His ambition to drive new business and commitment to changing consumer behaviour through fascinating ideas are the things that make him tick. He is a devout CrossFitter and lives with the love of his life, Bachus – his golden retriever.

A Chilean copywriter with over 15 years of experience.

Executive Creative Director of Porta, one of Chile’s most important independent agencies.

In addition, he has been Creative Director for the Chilean Red Cross for over 10 years, leading its national and international campaigns.

In 2015, when he was General Creative Director of J. Walter Thompson Santiago, the agency was distinguished as the best in Chile at one of the world's most important creative festivals: The One Show.

He’s work has been recognized at advertising festivals such as Cannes Lions, The One Show, London International Awards, El Ojo de Iberoamerica, The Caples Awards, New York Festivals, WINA, FIAP, EFFIE Chile and ACHAP (festival local).

He has also been a member of the jury in international awards such as El Ojo de Iberoamerica. WINA (President Jury), The Caples Awards, Mad Stars (Asia), Luum Awards, among others.

Rashmi Thosar is the Founder, CEO of Brandcare. Brandcare is one of the leading names in healthcare communications in South East Asia. As an independent agency, She leads a super talented team in India and Singapore that recently has also branched out into digital and analytics.

Rashmi has spent 25 odd years in the field of healthcare communications. She started her career with brand management function - worked in India, Hong Kong before starting her independent agency. She has been one of the earliest starters and propagators of healthcare communications as an independent faculty in India. She has worked with the best marketing teams in pharma, diagnostics and consumer health. She has several copy rights to her name when it comes to healthcare communication theories. She is also the Chief Creative Officer leading her agency to several award winning ideas.

Brandcare has started out as a creative agency but has stayed relevant to every turn of digital and technology invasions. It’s one of the few agencies that has separate tech team dedicated to building platforms and is now investing in analytics. This has been possible due to Rashmi’s love for both health and technology.

When not creating magic with brands you can catch her creating magic with her camera. An avid traveler and photographer she’s one of the few who can claim to have traveled to Antarctica. Her excitement and passion are contagious and keep the Brandcare team buzzing.

Tatiana is CEO and founder of MGC, a marketing & communication company with 15 years in the market, which established itself as a leader in Chile, and then expanded throughout Latin America. Currently it operates in Argentina, Colombia, Peru, Mexico, Caribbean and Miami. She has a Communications & Journalism degree and a Master in Strategic Communication.

MGC consists of 8 areas and more than 200 professionals, who are grouped into two broad perspectives: Content creation (Content Lab, Creativity, PR, Influencers, Digital, Storytelling) and Concrete creation (Event production, Data Analysis, Market research).

Ray is currently one of the first creative leaders applying creativity and innovation into digital transformation for clients. He believes brand creativity should live beyond comms, across products, services and experiences.

In his previous capacity at Accenture Interactive as Chief Experience Officer, he worked with Droga5 to do just that, exploring how brands can become more purposeful and meaningful across all touchpoints of a customer’s journey.

With over 20 years of experience, Ray has worked with clients such as J&J, Abbott, Kimberly-Clark， Unilever，Nike among others, cutting his teeth in some of the best agencies in the world, such as Wieden + Kennedy, JWT, TBWA and Fallon, always exploring new ways of storytelling and making experiences feel like magic.

In his previous tenures, he has won creative and effectiveness awards, transformed an agency to a “Great Place To Work” and Campaign’s Agency of the Year Best New Biz Team to boot. He was recognized for his efforts as one of Campaign Asia’s 40 under 40 and its Digital A-list 50.

Ray is also an award jury member and speaker at SXSW, Unicorn Start-up Battles, Cannes, Spikes Asia, AME Effectiveness Awards, Busan Adstars, China Advertising Festival, and also guest lectures to students in HK Baptist University, HKPU and University of Gloucestershire.

Dirk has more than 20 years’ experience working in the fields of marketing and communication. Starting his career in a small owner-managed Healthcare agency he moved quickly to client’s side working in the marketing departments for well-known, global brands such as Deutsche Post DHL, Sony and Johnson + Johnson.

Normally you do it the other way round when you get older, but he decided to leave the client side and go back to the agency world again. For him the greatest industry you can work for! Inter alia he worked for Razorfish / Publicis Health as Director Strategy.

Now he’s leading the German operations of Havas Health & You with full responsibility for HAVAS LIFE DÜSSELDORF and RED HAVAS HEALTH. Havas Health & You is the world’s largest global health network that spans over 60 countries. We are a key division of the Havas Group and living under the Vivendi umbrella.

Dirk is also a very respected juror at DubaiLynx, The Global Awards, Clio Health, M&M Global Awards, Lisbon Health Award, Comprix (Germany’s leading healthcare award) and GWA Health Effie.

As Executive Creative Director at TBWA/Germany, Marjorieth is in charge of a big portfolio of beauty brands, from hair and skin care (Schwarzkopf) to retail owned beauty brands. Being a Venezuelan half Spanish Creative living in Germany, she‘s multiculturally-minded – and as a mother of two kids, multitasking is second nature to her. She‘s a proud member of the Art Directors Club Germany and Europe, and has also been part of many important International Creative Awards Juries. At the same time, Marjorieth is an activist on fighting breast cancer, helping others to detect tumors with time and to support others going through therapy, after she successfully beat the illness herself. That’s how her and her partners created Fuck it I’m Alive. While personal experiences made her grow, her professional experience made her a great creative leader. While her studies in the US Marjorieth was part of Leo Burnett in Chicago, working for brands like Disney, The Coca Cola Company, McDonald‘s and Toys‘R‘us, especially for the growing Hispanic Market. Marjorieth has won advertising awards already since her studies. This opened doors and she was invited to Agencies in Europe. Such as BBH and Fallon in London, then at Jung von Matt in Hamburg, where she decided to stay. Marjorieth steered creation for brands such as Audi, Lamborghini Worldwide, Deutsche Telekom, Citroen, DWS of Deutsche Bank and was Global Creative Director for C&A. She believes in care, in and out, this is why she loves fashion and sports. She calls herself a Hybrid Creative, seeing social media as tool and part of daily life.

Philippe Pariente has been the President of IPG Health France since July 2009. He previously held the same position at Saatchi & Saatchi Healthcare Paris (Publicis Group) for six years.

Philippe practiced medicine in hospitals and private practice between 1986 and 1990.

He was project leader at the French association for the fight against AIDS (l'Agence Française de Lutte contre le Sida), a governmental institution in charge of HIV prevention. He was responsible for communication to healthcare professionals until 1994.

He then continued his career in a number of healthcare communication agencies including Torrent and Medicus in France.

He has so far accrued 25 years' experience in international healthcare communication. He does believe in the synergy between Science, Strategy and Creativity.

Philippe, a medical doctor, has extensive experience in almost all therapeutic areas for such notable clients as MSD, Novartis, Sanofi, Pfizer, Roche, GSK, BMS and Amgen.

Melis’ career path is a unique one: it took a sharp turn when she decided to leave academic research and join McCann Health as a copywriter. After honing her skills in copywriting, she moved onto medical strategy roles in Healthcare Advertising agencies, such as Havas Health & You and 21 GRAMS. Then, she established the Medical Strategy Department at JUICE Pharma Worldwide and recently founded her own company, Decode Medical Strategy.

Melis’ blend of experience in scientific research, medical copywriting, biopharma agency creative direction and medical strategy development provide her with a unique skill set to guide and develop behavior-shifting communications.

With a strong medical background, Melis has led insight and strategy development in various complex markets. Apart from an uncanny ability to “decode” complex scientific concepts and medical strategy challenges, Melis prides herself on her team building and collaboration skills.

I started my career at Leo Burnett as a copywriter with the certainty that creativity could really change human's behavior. More than 15 years later I still believe faithfully in this. I have worked in the largest advertising agencies in Costa Rica such as: Leo Burnett, Jotabequ / GREY, Publimark MullenLowe where I have shared with multidisciplinary and very talented teams where I have learned a lot from each of them.

As creative director I have been in charge of brands such as: PMI (Philip Morris International), BAT (British American Tobacco), Coca Cola, kölbi, Hyundai, LifeMiles, Banco Popular, Musi Convenience Stores, Isuzu, INEC, TSE, Pozuelo, Universidad lnternacional de las Américas, Dos Pinos, Chevrolet

It is an honor for me to be part of this jury and to share my point of view about advertising… Advertising that has a meaning beyond communication.

With more than fifteen years of experience in advertising agencies such as Ogilvy, MullenLowe, Nextperiance and Independencia. I have worked for brands in the automotive world, technology, private banking, mass consumption and different NGOs. I have won national and international awards. My career began many years ago in Uruguay and I have been living and working in Peru for approximately eleven years. I am also a teacher, partner and academic director at the Brother creativity school for Lima and Santa Cruz de la Cierra in Bolivia.

BMann has been in this business for over 17 years since college as a junior copywriter while finishing school at night. There’s no other place he wants to be. Now, leading the creative team at Heller based in San Diego, he’s defined what it means to be a Heller creative with the mantra of “Over the Next Hill, Beyond the Horizon” as that’s where we make discoveries and that’s why we are all here. The team is on a mission to surprise and delight our clients. From flying beach planes with messages about nail fungus to writing heavy metal songs for new business pitches, Heller is the place to find out what else is possible!

Following a career as a critical care nurse in New York City, Patricia’s love of writing and creativity propelled her into the healthcare agency world. Today, with 25+ years of experience, Patricia has helped develop award-winning creative campaigns, for both U.S. and global markets, and spent a majority of her career leading creative teams to do the same. Prior to joining FreshBlood Group as Chief Creative Officer, Patricia co-founded and led an award-winning San Francisco Healthcare agency for over 16 years and later served as Managing Director, Creative for the San Francisco location of New York-based DDB Health. She has a passion for mentoring and thrives on being a team player —challenging and being challenged to get to the best possible strategic and creative approach, for the best possible result.

Noelia Moreno has developed her advertising career in creative agencies such as PS21 and Pingüino Torreblanca where she had the opportunity to work with brands such as Netflix, Yoigo, Diageo, El Corte Inglés, KFC, Fnac, Bankia, Reebok, Just Eat or Fotocasa. A few years later, with the independent creative agency popin_ she switched to the pharmaceutical sector and currently works as Creative Team Leader with clients such as Allergan Aesthetics, Roche, Galapagos, AstraZeneca, Novo Nordisk, GlaxoSmithKline, Rovi or MSD.

Jillian has spent 15+ years at consumer advertising agencies in NYC, building, managing, and mentoring creative teams, and winning new business along with many industry accolades. Her past 2 years at MHNJ, her first pharma agency, has proven no different as her focus on the big idea that change behavior and obsession with a great strategy and tight brief has led to award-winning creative work that works.

Whether its B2C, B2B, DTC, DTP, or HCP, her ability to sell work, win over clients, and collaborate is something she prides herself in and believes there is no job to big and no job to small to roll her sleeves up and dive in.

She is a creative director at McCann Lima with more than 10 years of experience in the advertising industry. She has led integrated and digital campaigns for brands such as: Nestlé, Unilever, Kimberly & Clark, Sodimac Homecenter, BBVA, McDonald's, L'oreal, Huawei, Falabella; among others.

His work has been recognized in festivals such as: Lisbon PR Awards, AD Stars, Effie Awards, Cannes Lions, ANDA Awards, Ideas and DIGI. She is a member of the planning of the First Digital Marketing Diploma of the Peruvian Institute of Advertising (IPP) where she is a professor.

She has participated as a juror in advertising festivals recognized locally and internationally. In addition, she has been recognized by "Forbes Peru" as one of "The +50 Peruvian creatives of 2022" who stand out in the creative and cultural industries of the country.

With 20 years of experience in law and advertising, Carolina understands the complexities of starting, managing and growing a business or a brand. She is committed to helping brands make a memorable impact and is equally committed to making a memorable impact on her team as a positive, successful role model.

She is CEO and Co-founder of Inbrax in Chile. During her 12 years in management, the agency has positioned itself as one of the most creative independent at the Chilean market in various international rankings (WINA Festival, CreativePool Top 25, bestadsontv.com, Crema Ranking by Adlatina, Lüerzer’s Archive, TOP FICE), with multiple awards whether in Chile and abroad (One Show, Lia Awards, Achap, Luum Awards, Effie, Cristal Festival, Fiap, New York Festivals, Cresta Awards, Epica, Echo Awards, Creativity, Ad Stars, Caples Awards, etc). Under her leadership, this year Inbrax have been the most awarded agency of the year at WINA Festival 2020 and agency of the year at TOP FICE 2020.

She was the first Latin American in received the 2018 Women in Marketing (WiM)’s award from UK for “Best Leader in Marketing – Agency Side”; selected as one of 40 Over Forty 2020 list; MKTG BEST Chile 2020 as best agency CEO and Top 100 Leading Women in Chile 2022. She is also a member of the Bar Association of Maranhao, Brazil; member of the Board of Directors at RedMAD (Network of Women in Senior Management); a mentor in WoomUp! an organization dedicated to promote professional growth of women in Chile; Ambassador and Expert in Entrepreneurship in Mujeres Internacionales, Chilean Chapter; member of the Board of Directors at Redmad – Women in High Management, at Conar (Self-Regulation and Advertising Ethics Council) and member of the Board of Directors at Achap (Chilean Advertising Association).

Carolina has a Master in International Law and a specialization in Chile-USA Free Trade Agreement from the University of Chile and Masters degrees in Marketing Management and Business Law from Adolfo Ibáñez University in Chile and currently is professor at Marketing Master at Universidad de Santiago – Usach and Miami Ad School Siri Lanka, and is studying a post-graduation in Communication, Diversity and Inclusion in Universidade Federal de Minas Gerais – Brasil.

She had been jury at Effie Latam, AME Awards (twice), Gerety Awards (twice), Creativepool, Women In Marketing (twice), Next Creative Leaders at The One Club, Webby Awards, MAA Awards, Echo Awards, Caracol de Plata, Eikon, Iconicas, Luum Awards, among, others, and also co-host the podcast Taking The Lead (https://www.takingthelead.cl)

I’m a Brazilian creative, born in Rio de Janeiro and based in São Paulo. Most of my 17-year experience was built in multinational group agencies, especially JWT Brazil, Publicis Brazil and TBWA\Lew Lara. I’ve developed projects for Coca-Cola, AB InBev, Ford, Chevrolet, UFC, and L’Oréal.

I believe in the use of creativity to instigate the culture, surprise the audience, and establish meaningful connections between brands and people. I’m passionate about conceptual thinking, polished visuals and making ideas happen.

Fortunately, I’ve been honored with numerous international awards such as Cannes Lions, Lions Health, One Show, Clio Awards, Webby Awards, El Ojo and Wave Festival.

In the last four years, I’ve had the privilege to contribute as a Jury Member for The New York Festivals, Mad Stars, Wina Awards, Mobius Awards, Lisbon Awards and PHNX. You can check out my work at leandrobechara.com.

My name is Tim Schneider, born in Buxtehude. I studied graphic design in Hamburg, started my career at Grabarz&Partner in Hamburg. In 2000 moved as Art Director with my copywriting partner to work for HEIMAT, Berlin. Became creative director art and unit lead over the years at HEIMAT, Berlin.

My work has been awarded with well over 250 national and international awards. Cannes, Eurobest, Epica, New York Festivals and the German ADC are just a few of them. Since 2004 I am a member of the Art Directors Club in Germany. Have served on various juries such as that of the ADC, Golden Hammer,Spotlight Festival and the Lead Awards.

In November 2015 I left HEIMAT, Berlin. Worked as a freelance creative director and consultant in Berlin and did parallel internships in different digital and social media agencies to broaden my digital horizon. Then joined Kolle Rebbe in Hamburg as Unit Manager Creation. After that I freelanced as a creative director and consultant at various agencies and clients and since October 2018 I am Executive Creative Director and Head of Creation/MOB at Saatchi&Saatchi pro in Berlin, working for various BtB and BtC clients in the Saatchi Network.

Tony was Partner, CCO of Prolam Y&R. CCO of The Bravo Group, NY, USA. And began his career at McCann-Erickson. He has been awarded at Cannes, Clio's, Andy's, D&AD, ADC, LIAA, One Show, NY Festivals, El Sol, Lápiz de Platino, FIAP, El Ojo, Wave, Fice, Fepi, Wina, Achap, iab.mixx, Effies. He was chosen Best Creative Director Chile by MKTG BEST. He has been Radio Jury President at El Ojo de Iberoamérica, Argentina; Radio Jury President at the Wave Festival, Brazil; Jury President at A! Achap, Chile; Jury member at Cannes on 3 occasions; as well as several other awards shows such as Clio's; NY Festivals; Eagle Awards, Mexico; APAP, Peru; Tatakuá, Paraguay; Caribbean, Panama; Fepi, Argentina; and AdStars, Asia.

Mihaela has been working in the advertising industry since 2001. As a copywriter and creative director, she created campaigns for some of the largest advertisers in the country, including financial industry (Zagrebačka banka, Raiffeisen banka, Allianz osiguranje, MasterCard), food (Podravka, Coca-Cola, McDonald's) , telecommunications (Hrvatski Telekom) and many others. Her creative journey has included some of the biggest advertising agencies, such as Digitel and McCann. As creative director and one of the key members of the creative team at Futura DDB, she successfully continues to design communication and creative strategies, concepts and communication solutions for the McDonald's, Studenac (Croatia's largest grocer by store count, and others.)

Francis is a French creative director based in Germany for many years now. Copywriter at heart, with studies in history as a background and parallel activities as a style, food and music journalist, he has worked in several agencies between Paris, Hamburg and Berlin, most notably at Springer & Jacoby, DDB, VMLY&R, Grabarz & Partner and more recently Media.Monks.

His international work for brands like VW, Telekom, MINI, Porsche or Eurowings has gained a few industry recognitions (New York Festivals, One Show, ADC, Le Club des Directeurs Artistiques…) but most importantly from his family, who always has been his toughest and most respected judge.

He believes that creativity only happens when you have build a trustful relationship with your client. A client you need to hear, understand and respect, because at the end, he/she will always know his/her product better than advertisers. And this is what he is still trying to achieve with his current clients at Scholz & Friends Hamburg. p> His international work for brands like VW, Telekom, MINI, Porsche or Eurowings has gained a few industry recognitions (New York Festivals, One Show, ADC, Le Club des Directeurs Artistiques…) but most importantly from his family, who always has been his toughest and most respected judge.

Francis is married and father of one. When he is not working, he is an outside hitter on the volleyball court, a baroque violin player, an ambient music composer or even a road cyclist. All things that keep him inspired, even on the weekends.

Stephanie has wanted to be in advertising since she was 12. And after winning a fight with her dad – who insisted she become a brain surgeon instead – her dream came true. She started in this industry as an art director but after two years, she magically transformed into a writer. Over the past 13 years, she’s worked on an extensive range of brands, winning a few awards along the way. But the greatest thing she has ever created (besides her son) was writing a children’s book, which has always been one of her lifelong dreams. She currently works at M&C Saatchi Abel as a Creative Director and Senior Copywriter, as she can’t give up her love of writing just yet. She sees herself as not just a creative, but an inventor and truly believes that creativity has the power to change the world.

Sybille Berger is a seasoned professional with over 20 years of experience in the healthcare industry. She is the managing director and co-founder of Co-Agency, a leading creative agency specializing in healthcare communication in Belgium. In her role at Co-Agency, Sybille has been instrumental in developing innovative marketing strategies and campaigns for a wide range of healthcare clients, including pharmaceutical companies, medical device manufacturers, food supplement companies and healthcare providers.

As a member of the jury for the Saniss Awards Health and Wellness, Sybille is committed to promoting excellence in healthcare communication and recognizing the best in the industry. She brings a wealth of experience and knowledge to the judging process and is excited to help identify the most deserving winners.

Laura Florence is the ECD of Havas Health & You Brazil, with more than 28 years of experience working for Brazilian worldwide agencies. She developed campaigns for global and local brands like Kimberly-Clark, Mondelez, P & G, Unilever, Nike, Adidas, Disney, Philips, Intel, Sanofi, Pfizer, AstraZeneca, Abbott, Janssen, Merck, Mastercard, Bradesco, Coca-Cola, Heineken, and Jeep, among others.

I have a robust track record of conceptualizing online and offline campaigns and an in-depth understanding of technology, data-driven marketing, content, product innovation, brand proposal consulting, and healthcare DTC/HCP. Proven to be highly creative within those regulations.

For the previous ten years, she held leadership positions, directing teams and reformulating processes, thanks to a unique blend of creativity and strategy, as well as a demonstrated ability to lead an office. She is a natural team leader and an influential mentor who can understand and read others' strengths and improve their ideas without territoriality. Her dream is to work in a collaborative environment where great ideas are celebrated, no matter where they come from.

Aside from that, she is a published author and a multiple national and international award-winning creative. She helped Havas Health & You become Latin America's most awarded health agency.

Finally, I'm a podcaster, yogini, international speaker, mother, feminist activist, member of the Advertising Week D&I Council, and proud co-founder of MORE GRLS, a social impact startup and Brazil's most powerful female creative platform, providing tools and support for transforming the industry. Every chance she gets, she will fight for a more diverse and inspiring workplace.

Gustavo Valdivieso / Jose Monje / Diego Altamirano / Claudia Limarino

Kaki’s career is unique and hybrid. He started the career as an account executive of ADK Tokyo where he spent nearly 9 years at the account side. Then he joined Beacon/Leo Burnett Tokyo in 2007 as a senior producer, and gradually expanded his role to an integrated planner, to an interactive creative director and to a creative director. Especially through a decade of working with Nike Japan both in ADK and Beacon/Leo Burnett Tokyo, he pursued creative innovations in addition to traditional ads, which naturally brought him to be recognized as a hybrid creative person.

He joined McCann Health in 2017 as Group Creative Director to pursue the health creative and was promoted to ECD in 2018. Loves surfing and animals.

More than 300 trophies/finalists since 2007 (inc. Cannes, OneShow, Clio, LIA, Epica, NYF, Andys, Webby, Spikes, Adfest, etc). Has jury experiences such as a jury in Pharma of Cannes Lions 2022, in Healthcare Spikes Asia 2022, in Craft of Clio Health 2021, and others. Has also started to contribute to academy as a part-time lecturer, Keio University Graduate School (Creative for Health Business, in the department of Health Management)

Rodrigo began his career as a copywriter, working for small agencies in Rio de Janeiro, his hometown, in 2003. In 2007, he moved to Lisbon and worked at Y&R Portugal for 4 years. Back to Rio in 2011, Rodrigo worked at NBS/Dentsu before moving to São Paulo to join AlmapBBDO’s team, in 2014. Between 2017 and 2022, he worked as an ECD at VMLY&R São Paulo. Monte (Rodrigo’s nickname) went back to Almap last year to work as an ECD for brands like Volkswagen, Havaianas and Meta, to name a few.

Rodrigo began his career as a copywriter, working for small agencies in Rio de Janeiro, his hometown, in 2003. In 2007, he moved to Lisbon and worked at Y&R Portugal for 4 years. Back to Rio in 2011, Rodrigo worked at NBS/Dentsu before moving to São Paulo to join AlmapBBDO’s team, in 2014. Between 2017 and 2022, he worked as an ECD at VMLY&R São Paulo. Monte (Rodrigo’s nickname) went back to Almap last year to work as an ECD for brands like Volkswagen, Havaianas and Meta, to name a few.

Communications enthusiast, with a long experience in multinational Advertising Agencies such as Leo Burnett and JWT, she has worked on the integrated communication plans of multiple local and international clients among the likes of The Coca-Cola Company, Philip Morris International, Visa, Renault, Dacia, Mercedes, Citibank, Kellogg’s, P&G, Nestlé. Passionate about advertising since she was a kid, she has had the chance to participate in huge global projects such as the 2-year Comms plan for the Athens 2004 Olympic Games for Coca-Cola.

Through her role as a Chief Brand Officer for Publicis Groupe Greece, she is responsible for the management and growth of DIGITAS, Publicis, Leo Burnett and MSL, but also for the orchestration and organization of all the Groupe’s disciplines towards the Growth for Clients.

Sven has been active within the fields of interaction, technology and advertising for over 20 years. This has involved many different approaches to delicate design and business dilemmas. The combined experience in web, content, and advertising agencies has nurtured his integrated view of communications.

Passionate about (business) creativity and innovation, he likes to give people the creative mindset and toolset needed to recognise opportunities, generate possibilities, develop solutions and implement them. Hence his certifications in Disruptive Strategy, Innovation Management, Digital Transformation Strategy, UX and Design Thinking among others.

Sven acquired experience on major international brands and institutions such as Coca-Cola, Microsoft, L’Oréal Paris USA, Nestlé, Sony, FedEx, Opel and the European Commission… and has earned national and international recognition for his work.

Apart from having managed his own creative agency between 2006 and 2016, Sven worked among others for Saatchi & Saatchi, Publicis-Groupe, McCann Erickson, Wunderman Thompson (fka. These Days), Digitas-LBi (fka. DAD) and Nurun New York (fka. Cythere Inc.).

Currently Sven works as an Creative Director at Boondoggle/Havas Belgium.

Founder and creative director general of Lazotea Agencia & Estudio Creativo. With more than 20 years of experience in the advertising industry in countries like Uruguay (His native country of his), Argentina, Brazil, France and Chile for 11 years. Gonzalo has worked with brands such as Nike, LG Latam, Unicef, Laboratorio Tevas among other international brands. With more than 100 awards in different festivals.

He is one of the most recognized creatives of his generation. Currently, he is Director / General Creative Director at AMEN Argentina, one of the fashion agencies in Buenos Aires. He was elected in 2018 as a double jury for the Cannes Lions Direct and president of the jury at Young Lions Print. Throughout his career, he has won more than 400 awards at all national and international advertising festivals, of which he has also been a jury and speaker. He also formed AMENGROUP, carrying out work and strategies for the markets of Paraguay, England, Spain and Chile.

Education and career: Graduated as a bilingual Bachelor at the Belgrano Day School. Degree in Advertising and Media. (Salvador's university). He started out as a Jr. copywriter at RATTO BBDO. He was hired as Jr. Creative Director at Y&R Buenos Aires. Then he was Chief Creative Director and VP at DOWNTOWN, an agency that he led to become one of Argentina's creatives. He has participated in The Creative Experience at Euro RSCG New York. Later, he was Creative Director at Craverolanis Euro RSCG. Between 2006 and 2012, he worked as Regional General Creative Director at Laicon (Ex Bates in Latin America) while he founded his own agency: AMEN, a member of thenetworkone, the world's largest network of independent communication agencies, based in London and presence in more than 106 countries. He was a delegate at Cannes Lions for over 10 years.

He attended as a guest in 2016 an Intensive Workshop on storytelling and social media at the BBC in London. He developed a Creative Experience also in Leagas

Delaney, London. He also developed with proven success campaigns for more than 35 product categories, strategies in political and institutional marketing. He is a Superior Master in Martial Arts PAKUA (Techniques in adaptation to changes) SPEAKER AND JUROR OF THE FOLLOWING FESTIVALS AND CONGRESSES, IN WICH HE WAS ALSO AWARDED:

Cannes Lions Direct (France/Juror) Young Lions Print (France/Juror) IX World Summit on Political Communication. (Paraguay / Speaker) FIAP Iberoamerican Advertising Festival. (Buenos Aires/Jury and Speaker) London International Advertising Festival. (London/Juror) New York Festivals. (Juror) Clio Awards. (Juror) Ojo De Iberoamerica. (Juror) Argentine Creative Circle. (Ex Director and Juror) Montreaux Advertising Festival. (Switzerland/Juror) Gramado Advertising Festival (Juror in Brazil) FIP Iberoamerican Promotions Festival (Buenos Aires/Juror) Costa Rica Advertising Festival. (Juror) Eagle Awards (Mexico/Juror) Mexico Radio Festival (Speaker) • Clarin Festival Awards (Buenos Aires/Juror). Pleyade Festival (Buenos Aires/Juror). EIKON Awards (Buenos Aires/Juror) Obrar Awards (Argentine Advertising Council /Juror) Superior Creative School of Advertising (Advertising Teacher) Palermo University (Advertising Teacher) Advertising Agencies Association (Advertising Teacher) Sergio Arboleda University Colombia (Advertising Teacher and Creative Coordinator) 2019 BRONZE MEDAL ECHO AWARDS (USA) Against Cancer Campaign. 2019 SILVER MEDAL EIKON AWARDS LATAM Agaimst Cancer Capaign. 2020 YoungLions Interactive Jury Memeber 2020 Eikon Awards (Latam) Jury Member. 2021 WINA AWARDS Finalist (Alzheimer s Campaign) 2021 IberoAmerican Alzheimers Festival COSTA RICA (Special Mention) 2021 Gold Award (Argentine Advertising Council) OBRAR AWARDS 2021 Special Mentions (Federal Advertising Council) OBRAR AWARDS 2021 BRONZE MEDAL (Eikon Awards Latam) 2021 OUTDOOR AND RADIO JURY MEMEBER DIENTE AWARDS CREATIVITY COUNCIL (Argentina) 2022 WINNER AND JURY AT THE EIKON AWARDS. 2022 WINA MENCIÓN DE HONOR "RESPUESTAS" LABORATORIOS RAFFO. HEALTH AND LABORATORIES CATEGORY EXPERIENCE: He created 5 of The most important campaigns against Alzheimer Disease in the LATAM Market. And his Agency Creates the strategies for Siegfried Corporation (Paraguay) Novartis (Colombia) RAFFO LABORATORIES, NATURAL LIFE, ABBOTT LAB, VALCATIL PHARMA , JHONNSONN DIVERSY (Argentina) He recently wons de Honor Medal at the WINA AWARDS (WORLD INDEPENDENT AGENCIES) FOR THE AEROTINA ANTIALERGIC CAMPAIGN.

I've always believed in health advertising with purpose, the one that makes a difference in someone's life. For that, I'm a "Problem Lover & Solver".

My training in Digital Design provided me with an empathic, expanded look at the other and, thus, the affinity with the Health & Welness market was something quite natural. I am also a specialist in Integrated Communication with an emphasis on Language and Digital Creation; path that allowed me to be intimate with the disciplines of creativity and innovation. In agencies, I've been and done a little bit of everything with national and international clients, in multiple areas of Communication. I have already responded for Creation, idealized, collaborated, participated and signed for major campaigns - such as the First Pink October in Brazil. Listening to my intuition, I experimented with new professional roles and took on the leadership of managing large clients and projects that I am very proud of. In this trajectory, I also accumulated international experience and with multinationals, knowing in depth the specificities of the RX, DTC and OTC sectors in several therapeutic areas - such as diabetes, oncology, respiratory diseases, vaccines, dermatology and immunology - and clients such as NovoNordisk, Pfizer, J&J, AstraZeneca, GSK, Danone, MSD.

The truth is that I am always available for business and patient challenges.

I have built my career working for more than 25 years in the marketing area, with more than 10 years in mass consumer market in alcohol business (Cervecería Nacional Dominicana). Have worked and manage local and international brands and corporations like Banco de Reservas, Ministerio de Relaciones Exteriores, Sony Entertainment, Periódico el ABC (españa) Presidente beer, Cerveza Bohemia, Miller Genuine Draft, Heineken, Smirnoff Icea, Claro, Colgate, Cesar Iglesias, Vimenpaq, Café Serrano, Café Manabao, Fresh Market, and others. My last position within the company CND was International Brands Manager managing the brands MGD, Miller Lite, Heineken and Smirnoff Ice, the premium brands of the company portfolio. My expertise and professional responsibility is to create a lasting impression among consumers and improve product sales and market share, working closely with other departments and teams, including product developers, researchers, marketing personnel, sales personnel and well known creative agencies (Publicis, Pages BBDO, JWT and Leo Burnett) in order to make sure the values and image of the international brands were followed.

Lived in Seville Spain, where I worked with CND Presidente Beer distributor in Spain. My role was the complete development of Presidente Brand Plan and introduction in Andalusia Market. Came back to Dominican Republic and opened Grupo Aro, a Creative Marketing Studio that works mainly with branding and marketing project for PYMES, star-ups and entrepreneurs. I've been General Account Director at Publicis (Young & Rubicam), And currently still working projects with Aro clients and developing consumer solutions for the corporate sector.

CEO Mindshare South Africa, 2023 Future is Female Africa winner, MMA Board Member and WPP Stella South Africa Chairlady

With almost 2 decades worth of experience under her belt Kate has worked and gained expertise, across multiple disciplines, within several of the top local and global agencies and groups. A well-respected strategist and industry leader Kate encourages her teams to challenge status quo, to dive deep, be curious and uncover human truths. Her people focused approach is built off a passion for mentoring and developing talent and the industry, supporting individuals and teams by allowing them the space and structure to fulfill their maximum potential. As a business transformation driver Kates believes in harnessing data and tech to unlock opportunities, in being bold and brave and ultimately in producing world class work that has tangible business results for clients.

Jesucristo Díaz Romero, Creative director and sr strategy, AD/Acosta

A graduate of Graphic Communication Design from the Universidad Autónoma Metropolitana in Mexico City, Jesucristo is an enthusiast of creativity in any medium where he can express it. Sr. Creative and Strategy Director at AD/Acosta and multidisciplinary artist after 5 PM. He has been recognized in several festivals in and out of Mexico. For 13 years he has boosted the implementation of new forms of creative storytelling for promotional campaigns for the pharmaceutical industry and digital transformation through omni-channel thinking.

Adal Acosta, CEO and General Manager, AD/Acosta

Adal is a Mexican entrepreneur dedicated to entrepreneurship in advertising directed to the pharmaceutical sector. He has over 20 years of experience working closely with the healthcare industry in Mexico and Latin America. In 2007 he founded AD/Acosta, a company that laid the foundations for a new form of communication between laboratories and healthcare professionals. Throughout his career he has been an executive in the Mexican Association of Pharmaceutical Advertising Agencies, jury member in El Sol de la Publicidad in Spain and president of the jury in the Aspid Mexico Awards.

I've always believed in health advertising with purpose, the one that makes a difference in someone's life. For that, I'm a "Problem Lover & Solver".

My training in Digital Design provided me with an empathic, expanded look at the other and, thus, the affinity with the Health & Welness market was something quite natural. I am also a specialist in Integrated Communication with an emphasis on Language and Digital Creation; path that allowed me to be intimate with the disciplines of creativity and innovation. In agencies, I've been and done a little bit of everything with national and international clients, in multiple areas of Communication. I have already responded for Creation, idealized, collaborated, participated and signed for major campaigns - such as the First Pink October in Brazil. Listening to my intuition, I experimented with new professional roles and took on the leadership of managing large clients and projects that I am very proud of. In this trajectory, I also accumulated international experience and with multinationals, knowing in depth the specificities of the RX, DTC and OTC sectors in several therapeutic areas - such as diabetes, oncology, respiratory diseases, vaccines, dermatology and immunology - and clients such as NovoNordisk, Pfizer, J&J, AstraZeneca, GSK, Danone, MSD.

The truth is that I am always available for business and patient challenges.

I have built my career working for more than 25 years in the marketing area, with more than 10 years in mass consumer market in alcohol business (Cervecería Nacional Dominicana). Have worked and manage local and international brands and corporations like Banco de Reservas, Ministerio de Relaciones Exteriores, Sony Entertainment, Periódico el ABC (españa) Presidente beer, Cerveza Bohemia, Miller Genuine Draft, Heineken, Smirnoff Icea, Claro, Colgate, Cesar Iglesias, Vimenpaq, Café Serrano, Café Manabao, Fresh Market, and others. My last position within the company CND was International Brands Manager managing the brands MGD, Miller Lite, Heineken and Smirnoff Ice, the premium brands of the company portfolio. My expertise and professional responsibility is to create a lasting impression among consumers and improve product sales and market share, working closely with other departments and teams, including product developers, researchers, marketing personnel, sales personnel and well known creative agencies (Publicis, Pages BBDO, JWT and Leo Burnett) in order to make sure the values and image of the international brands were followed.

Lived in Seville Spain, where I worked with CND Presidente Beer distributor in Spain. My role was the complete development of Presidente Brand Plan and introduction in Andalusia Market. Came back to Dominican Republic and opened Grupo Aro, a Creative Marketing Studio that works mainly with branding and marketing project for PYMES, star-ups and entrepreneurs. I've been General Account Director at Publicis (Young & Rubicam), And currently still working projects with Aro clients and developing consumer solutions for the corporate sector.

expertise and professional responsibility is to create a lasting impression among consumers and improve product sales and market share, working closely with other departments and teams, including product developers, researchers, marketing personnel, sales personnel and well known creative agencies (Publicis, Pages BBDO, JWT and Leo Burnett) in order to make sure the values and image of the international brands were followed.

20 years of experience working in advertising for Central America, Latin America and international markets producing award winning work recognized at Clio, El Ojo de Iberoamerica, Festival Antigua, Effie Latam, Festival Caribe, local/Regional award shows and Cannes Lions including the first Cannes Lion in El Salvador. Also awarded as Co-Director for the Documentary film entitled: Rosa, the life story of a transsexual woman in El Salvador, winning Best International Documentary at New York Independent film festival, Official selection at Ícaro and Biarritz film festival.

He has been jury at mayor international award shows including Ojo de Iberoamérica, New York Festival, CreativeX, Creative Pool, Festival de Antigua, Mad Stars Asia, amongst other.

Currently he oversees the creative department in the leading Central American ad agency Publicidad Comercial MullenLowe El Salvador, with a creative department of 70 people with multiple disciplines from creatives, digital, designers and producers. He also supports 14 advertising agencies from the same holding group ( GCC GROUP ) in the central American region with Portfolio and business model definition, creative process implementation, creative operations and management tasks, allowing the holding group to guarantee the same level of quality across all companies and redefining future models. Orlando also holds the position of Secretary at Humans for Humans Foundation, the holding’s group foundation aiming to create communication ideas that can help solve UN'S Sustainable development Goals in the markets they operate, and founded the first initiative: www.manualesparasobrevivir.org ( survival manuals ), an innovative Mental Health effort in the form of a digital platform to aid young and adults who were sexual abuse victims during their childhood and don’t know how to overcome their trauma, guiding them to other survivor’s experiences in step by step guides and giving them access to free or accessible PTSD therapy with experts in the field.

Skin and Blister* was born so that nobody feels lost in healthcare.

Founded at their mum’s kitchen table, Katie and her sister Fiona Edwards, set-up on a mission to put the care back into healthcare communications. They make complex information meaningful, accessible and useful for all.

As an advertising agency, specialising in strategy and content, Skin and Blister creates marketing for the benefit of humans, animals and the future of medicine.

Highly ambitious, Katie strives to leave things better than she finds them. Having experienced her own health setbacks, she feels particularly inspired to help those facing challenging diagnoses. Her wish is that no person suffers because they don’t understand their health choices.

Throughout her career, Katie developed the skills to set up an agency, having won and judged multiple creative awards within pharmaceutical marketing. Further growth came from The Marketing Academy Scholarship and being awarded the Wendy Braverman WACL grant, in 2022.

Katie cares deeply about the future of the planet, experiencing a pinch-me moment when Skin and Blister was featured on the Roche website as a sustainable partner.

Based in London, Katie is an explorer of inspirational spaces, on land and sea. An avid swimmer and scuba diver, Katie is happiest underwater.

Vanessa started her career in journalism. It’s fair to say it didn’t take. Instead she’s spent the past 20 years working in advertising – half of it in healthcare. She’s worked across a wide range of pharma brands, for global networks and local independents. Along the way her work has been recognised with assorted awards – including those glass ones that almost set fire to the agency last year. She loves uncovering insights and creating surprising ideas. And despite leaving journalism, still enjoys telling stories.

Currently serving as General Creative Director at Castillo de If Centro America. He has more than 22 years of experience in advertising in Central America and South America markets. Today, his company Castillo de If, is recognized as the most awarded international advertising local agency since 2016 until 2022.

Oscar H. has more than 80 international and local creative recognitions, including some of the most prestigious Festivals in Latin America like Fiap, Eagle Awards, Caracol de Plata, Ojo de Iberoamérica, Festival Caribe, Festival de Antigua, WINA and Fepi (Festival de la Publicidad Independiente).

Throughout his long career, he managed the communication of a wide of variety of brands like LG, Pepsico, Toyota, Bayer, Banco G&T Continental, Cementos Progreso, Puma Energy, Frito Lay, L’Oréal, Nissan, Johnson & Johnson, CMI, Luminosa Pharma Group and Cadbury Adams.

Matthew is "one of the UK [event industry]'s most familiar faces" (C&IT Magazine). He has held senior roles in UK and global agencies and has been a frequent commentator on MICE issues in the industry press. At BCD Meetings & Events, Matthew served as EMEA Vice President in a number of capacities, with strategic responsibility during his tenure for operations, marketing, communications and supplier relations. He was part of the agency's EMEA and global leadership teams.

Now a consultant to some of the world's leading event and meetings management companies, Matthew is in demand as a creative, strategic and tactical advisor on the many issues confronting agencies large and small. He is featured as an industry expert in the recent academic work,

Managing Events: Real Challenges, Real Outcomes, by Liz Quick, a senior lecturer at the University of West London.

An entertaining and engaging public speaker at live and virtual industry events around the world, Matthew is also available to share his humorous, insightful and challenging perspective on issues from industry trends to how to sell to the UK market. He has facilitated events for Wonderful Copenhagen, Site, Monaco Tourist Authority, NYC & Company, the HBAA and many more.

Matthew is Editor-in-Chief of Wall's World - a popular events industry blog that takes a humorous look at some of the world's great meeting and event destinations. You can join him and his Panama hat on their adventures here.

In addition to exploring far-flung destinations around the globe, Matthew is also Creative Director of Exclusively Thames Valley - which launched in April 2016 - giving MICE buyers an invaluable resource for finding the perfect meetings and events solutions in Berkshire, Buckinghamshire, Oxfordshire and Surrey.

Among numerous memberships and interests, Matthew is a Member of the Royal Society of Literature, the British Morgan Horse Society and the Oscar Wilde Society.

Alan Cruz is Head of Strategy at Ogilvy Honduras. More than a decade’s experience in communications has taught him that creativity and effectiveness go hand-in-hand. During his tenure at Ogilvy, he has been a key figure in the integration of strategy with every other capability. This work led Ogilvy to win the first Effie Awards in Honduran history, as well as the first Cannes Lions.

As the Founder of one of Google’s Top Rising Agencies, my passion lies in identifying overlooked digital opportunities and understanding our clients’ business objectives in order to help them thrive and succeed. My journey with digital marketing began at the age of 16, when I created the world’s first e-commerce website for a professional sports team. And I’ve never looked back since.Early in my career, I launched the digital presence of a leading global travel tech company. Realizing the immense potential of digital marketing for businesses, I started Outsmart Labs in 2012, and the rest is history. As the digital landscape is constantly evolving, I always strive to keep new trends, technologies, and tools at the forefront of our agency’s focus. This approach has enabled our clients to alway stay ahead of the game.

While thousands have access to the same opportunities, the difference is that many fail to recognize what’s right in front of them. As a result, they often miss out on these opportunities or realize their potential only once it’s too late. Our team sees digital marketing as a world of opportunity rather than challenge, and we are always focused on finding solutions. This business approach, along with our company values, have translated into successful work with some of the most innovative local, national, and international brands. I look forward to the possibility of working together in the future. -David Azar

Graphic designer, art director, creative director, innovator, author and professor. Dedicated leader and mentor, innovative and results-driven, with extensive experience in managing complex creative projects through its entire lifecycle. Beyond graphic design and art direction skills, works also with product and business insight, bringing together creativity, technology and innovation; and helps inspiring individuals and teams to achieve their best, leading by example.

Awarded, speaker and member of the jury at several global creativity festivals, such as Cannes Lions, CLIO Awards, New York Festivals, Ad Stars, One Club for Creativity, London International Awards, Creativepool, A'Design Awards, Cristal Festival, El Ojo de Iberoamerica, among many others.

Member of The International Academy of Digital Arts and Sciences (iADAS); member of The Academy of Interactive & Visual Arts (AIVA); member of Art Director's Club (NY/USA).

Mentor and member of the jury for The One Club for Creativity Portfolio Review Educational Program, and The Next Creative Leaders Program.

Fred has been working in Creative Communications for the past 20 years in different global markets, such as EMEA, MENA, LATAM and APAC for clients such as Samsung, HP, NBA, International Olympic Committee, Nestlé, Bentley Motors, Xbox, Colgate, Virgin, Bentley Motors and Diageo. He pioneered inhouse creativity at Unilever as well, as its Global Creative Director creating standout work for all of its 300+ global brands. Fred has won more than 50 international awards including and is a regular guest speaker in events throughout our industry.

Cameron is responsible for developing smart, strategic creative solutions for the brands he champions. He brings over 20 years of experience in advertising, branding, digital, social, and marketing communications across HCP and DTC audiences. He has worked on many products in therapeutic categories spanning oncology and beyond for Amgen, Allergan, AZ, Bayer, BMS, DSI, Novartis, Vivus, Eli Lilly, Astellas, Sanofi/Genzyme, Sandoz, Sunovion, Otsuka, Jazz Pharmaceuticals, and Teva.

His campaigns have raked in Clios, Effies, Globals, Mannys, MM&Ms and shortlisted at Cannes Lions Health. These include work for DTC brands such as Enhertu, Kerydin and Myrbetriq as well as groundbreaking “Blood Equality” and “Ms. Information” pro-bono campaigns. Blood Equality helped to raise awareness of the FDA’s discriminatory blood donation policies, which has contributed to the FDA changing their policy multiple times to be more equitable. Ms. Information used humor and facts to slay covid-19 vaccine hesitancy in the LGBTQ+ community.

Hailing from sunny South Africa, Cameron initially found himself in Michigan, where he undertook his design studies. After settling in NYC, and enduring many a freezing winter, he developed a passion for skiing which has taken him all over the globe, from Japan, Switzerland, Italy, Chile, and Argentina, to the western US.

Eduardo is a Creative Director with over 25 years of experience working in advertising agencies in Brazil, Germany, and the UK. During this time, Ed had the chance to work with the biggest clients in the world, such as Coca-Cola, Mastercard, Nestle, Durex, Janssen, and AstraZeneca, among others.

Throughout his career, Eduardo's work has been recognised by many award shows such as Cannes Lions, One Show, Clio, NY Festival, Effie Awards, Epica and more. Ed joined McCann Health London in 2020 as Creative Director and has led local and global campaign for the agency's biggest clients.

Passionate about visual communication, born in Mexico City in 1992. The journey of creativity and communication began with a degree in Visual Communication at the Universidad de la Comunicación.

From an early age influenced by the sciences, with a doctor mother and researcher and chemist grandparents. These early influences shaped a unique perspective towards art and creativity, merging the world of visual communication with a passion for science.

With 9 years of experience specialising in health-focused communication.Currently playing the role of Creative Director at McCann Health Mexico, leading innovative creative projects. Throughout my career I have received multiple awards specializing in health advertising, a recognition of creativity in the field of health.

Through this journey I have fused artistic vision with scientific precision, creating campaigns where creativity not only communicates, but also educates and transforms

Sarah is Creative Director at McCann Health Boot. After more than 10 years in agencies such as Publicis, TBWA, DDB and FCB, she moved into healthcare advertising, where she finally found the chance to give words and ideas a meaningful purpose.

Healthcare communication changed her life, and she believes that it can impact a lot in the lives of other people too. She has a special vocation to find that point of intersection where health meets our culture, be it cinema, music, design, books and any other type of passion.

She falls in love with ideas and storytelling that push health closer to us, going beyond boundaries, and make people understand that health, in the end, is simply about life.

Sarah strongly believes in the great power of freedom and inclusion. In addition to numerous national awards at the Italian Art Directors Club (ADCI)

Anand, in his role as the Executive Creative Director at Artiligence, brings to the table a plethora of experiences, profound knowledge and in-depth understanding, spanning over 23 years, of the health and wellness domain.

Having been associated in the past with many a renowned advertising agency, including a successful stint outside India, Anand, with copywriting as his core competence, has been handling extensive responsibilities – right from strategy, ideation, creative direction to liaising with clients – for many prestigious brands from reputed healthcare giants like Abbott, GSK, MSD, Roche, AstraZeneca, Danone, J&J, Cipla, Alembic, Alkem, Glenmark to name a few.

A Global Awards Jury Member in the past and winner of numerous honours and accolades at various award fests, both international – The Rx Club, Global Awards, Lisbon Health Awards, Saniss, Luum, Titan, etc. – as well as Indian, his infectious commitment and passion have often been the inspiration for many young guns throughout his career. Anand, in an alternative life, is an avid reader, movie buff and cricket fan.

ANoelia Córdova, an Argentine Creative currently working in the Dominican Republic, forged her career in agencies such as Publicis and Ogilvy. She is currently the Chief Creative Officer at McCann Santo Domingo. She has worked with brands such as Modelo Beer, Chivas Regal, Chevrolet, Claro, McDonald's, and Mastercard, among others, achieving multiple awards both in local competitions and in Effie Latam.

As Executive Creative Director of FCB Health Europe, Jamie helps to shape the creative output at FCB and IPG Health, leading teams across the UK, Germany and Spain.

Jamie started out studying Genetics, but after graduating realized that he might be better at crafting copy than chromosomal chimerism.

So he set off on a 20 year career as a copywriter and Creative Director, working to tell interesting, engaging, human stories. We’ll all be patients or carers at some point in our lives, so telling those stories of health and treatment is a job he’s enormously proud of.

Over the years he’s worked across a spectrum of disease areas, PAH to Parkinson's, acne to arthritis, bowel cancer to BPH, and from local initiatives to global launches. And he’s picked up a few awards along the way too, from LIAs to Cannes Lions, Mannys to Muses, and Comprix to Clios.

Arnau holds a degree in Advertising and Public Relations and a postgraduate in Direct and Interactive Marketing and counts more than 15 years in the communications industry, 10 of them within IPG group having been part of McCann Health Barcelona.

His experience covers most of the therapeutic indications especially Dermatology, Oncology, Ophthalmology, Cardio-Metabolic, Neuroscience and Respiratory and has collaborated with OTC, Rx and Consumer brands in all the communication disciplines: from professional advertising, to DTP/DTC, PR and Digital Communication as well.

He heads a multi-talented team of in Barcelona, Spain, that develop a full range of formats, from fun commercials to educational videos, from infographic leaflets to digital campaigns, e-detail materials, professional events or gamificated experiences. He also teaches Creative Strategy at Abat Oliba CEU University to pass on his knowledge to advertising students but also to be inspired anew by the next generation.

Account Director at health marketing agency, specialising in project management and digital strategy development. Specialist in healthcare and healthy food projects.

Multi award-winning creative with over 15 years experience in consumer and healthcare advertising. Has helped steer brands big and small to create meaningful and impactful work, inspiring and fostering a creative spirit and environment for brand leaders and creative teams to make their best work.

Worked on global campaigns, as well as local, including disease awareness, patient activation, brand launches and public health – across multiple therapy areas.

Born in Johannesburg, working in the UK.

Chesca Bueno is an experienced Dominican creative, writer, and strategic thinker. She started her career as a P&G brands copywriter at Leo Burnett Dominicana, where she worked for several years, handling both local and international brands. She also gained experience working at multinational agencies like Pagés BBDO and Ogilvy Dominicana. Some of the brands she managed include Coca-Cola, Phillip Morris Dominican Republic and the Caribbean, Diageo and Miller Genuine Draft. Throughout this period, she reached maturity and received several prizes at Latin American festivals. In 2019, she explored other areas of advertising, including digital marketing and public and non-profit organization communication. She worked as an advertising consultant for Dominican public institutions while also freelancing for private brands.

About a year ago, she began collaborating as a Creative Director at Mullen Lowe Interamerica.

My Name is Nicola Baumann and I work for the Peix Health Group as Group Creative Director. I was born in the west of Germany, in Sauerland/Schmallenberg. I studied at the University für Communication and Design in Iserlohn. I worked several years in Düsseldorf for the agencies Grey, Gramm and Ogilvy. Since 2007 I live in Berlin. There I worked for the United Digital Group for about 10 years. I have now been with Peix for 5 years and have found my purpose in healthcare communication. There is still so much potential to change the world for brands, patients, doctors and pharmacies. Last year I was able to celebrate some successes with my team. The campaign for Bayer's Talcid® "Welcome to Acid Town" has won several awards (ADC Gold, Comprix 4x Gold, Clio 2x Silver 1x Bronze, Creative Floor Health Award Winner, New York Festival Bronze), for which we are very grateful.My greatest hobby is exploring the world, being inspired and learning in the process.

Dr. Mir Damoon Mir is the Founder and Chief Strategy Officer of the multi-award-winning advertising agency, Zigma8. For almost a decade, he and his team at Zigma8 agency have been providing world-class communications solutions to international clients.

Dr. Mir Damoon Mir is widely known across the Middle East for his impressive results achieved during his 20-years of experience as a brand strategist and consultant for many international enterprises and brands. Major brands have benefitted from his creative foresight and strategic expertise. This expertise is just one of the reasons why he is often requested to give interviews and commentary in publications and conferences.

To help keep him integrated with the industry, Dr. Damoon enjoys long-standing membership with the Art Directors Club (New York), D&AD (London), AIGA (New York), SEGD (Washington), AMA (Chicago), EMAC (Brussels), PRCA (London), & IGDA (Iran).

Doctor and Master in Language Sciences, specialist in Multimedia Production and Neuroscience, graduated in Social Communication, with specialization in Advertising and graduated in Letters with qualification in Portuguese. He is a professor and teaches in undergraduate and graduate courses. He also works as a publicist, developing institutional and promotional communication projects, advertising campaigns, content for digital media, strategic planning and sensory marketing actions, guerrilla marketing and live marketing. He has won over 70 publicity awards and has articles published in national and international conferences and journals. His publications address topics such as: transmedia, consumption, imagination, branding, postmodernity, myths and creativity.

Founding CEO and Creative Director of the independent Karma Communication Group, incorporating four specialist agencies in the Medical & Beauty, Health & Science and Luxury Corporate sectors. In 2024, l’m celebrating over 20 years of devoting my contagious enthusiasm and boundless energy to creative projects and highly original brand communication. Advocating a caring style of management with a feminist take on business, l’m delighted that my Communication Group has already earned a solid reputation both in France and worldwide, winning creative awards year on year. Passionate about visionary ideas and bold, thought-provoking approaches, l enjoy challenging established creative codes and, by adopting insightful, innovative strategies, provides tangible solutions. Based in France with an active presence in Europe and Asia, l work with global pharmaceutical industry majors, defining their brand activation and experiential communication with a honed artistic eye!My mantra, Together, cultivating good Karma for your brand, leads us to challenge given perspectives and to strive to devise evermore ethical and conscious communication strategies.

Janez Rakušček joined the advertising world in 1989 as a student at the Academy for Theatre, Radio, Film and Television at University of Ljubljana, Slovenia. After graduation he started his career as a copywriter at agencies Magenta, Luna and Studio Marketing/JWT, where in 1995 he was promoted to Creative Director and later to the position of Director of Creative Department. He joined Luna\TBWA as a Creative Director in 2001 and currently holds the position of Executive Creative Director.

In his career he received many international as - well as national advertising awards (Cannes Lions, Epica Winner, Golden Drum, Slovenian Advertising Festival, Effie). In 2011 he received the prestigious Advertising Personality Award which is awarded by Slovenian Advertising Chamber.

Janez wrote two books about the theory of film: Tears and Rain (an essay on film director Ridley Scott) and (Meta) physics of film narration. In addition he is a visiting lecturer at different Faculties at the University of Ljubljana as-well as guest commentator of current communication issues for Slovenian media and a contributing author for a movie magazine Ekran. Janez is also the President of ADC*SLO, Slovenian Art Director’s Club, a member of the Board of ADC*E, European Art Director’s Club and a member of several national and international festival’s juries (Slovenian Advertising Festival, Golden Drum, South Korea ADSTARS Jury, Kiev International Advertising Festival, ADC*E, Ad Black Sea Batumi).

Pablo Castillo is currently the Chief Creative Officer of House Dentsu Costa Rica (2021-2024).

Under his creative lead, House Dentsu became the most awarded agency in the Central American region at Saniss Awards 2023.

He’s the former Chief Creative Officer of both 4am Saatchi & Saatchi, and Interaction. During this role, Interaction became the second most effective independent agency of the world according to Effie Index, and also was named the 2nd most creative agency of the world at WINA 2019.

Pablo began his career in 2008 as a copywriter at J. Walter Thompson. After working for 8 years in this agency, he jumped to the title of Creative Supervisor at Ogilvy. Later in 2016, Pablo achieved the title of Creative Director at Havas.

Alan is one of the most awarded Bolivian creatives in the history of his country. He has more than 15 years of experience in different Latin American markets. He has worked in Bolivia, Argentina, Peru and Costa Rica in agencies such as JWT, DDB, MCCANN, Wunderman Thompson and is currently the general creative director of Brandy in Costa Rica.

In 2022, he was the 3rd best creative director in the world in the ranking of Wina Festival of independent agencies.

The main accounts he worked for are: Movistar, Red Bull, Reebok, Mcdonald's, Toyota, Coca-Cola, Sodimac, Nestlé, Scotiabank, Bacardí, DHL as well as different foundations, governmental organisations and NGOs.

In addition, Alan is a professor at the Higher School of Creative Advertising and a lecturer at various international events.

I believe in pursuing a vision and turning it into reality. Pentacle was born with a vision of making a difference in the healthcare advertising space.

With a degree in commercial arts and a love for riding, I embody a free-spirited approach in my action and beliefs.

Recognizing the importance of staying up-to-date, I trained in applied analytics and digital marketing from IIT to better support my clients' advertising needs.

As a co-founder, I prioritize creating an emotionally intelligent workplace that fosters both personal and professional growth, always keeping client satisfaction at the forefront. My feisty and disciplined style sets the tone for an energetic and achievement-oriented environment. There is much to accomplish, and I look forward to collaborating with others along the way.

Miguel Ángel graduated in Advertising and PR from the Escuela Superior de Publicidad. He later completed a master's degree in art direction at the European Institute of Design.

He has been dedicated to advertising for more than 20 years and has been part of the creative team in prestigious national and international agencies such as Ogilvy, DDB, JWT, The Partner, Acuam. During these 20 years he has managed the creativity of accounts such as Telefónica, SEUR, Freixenet, Nestlé, C&A, Johnson & Johnson, Vodafone, Osborne, Hasbro, Astra Zeneca, Abbvie, Roche, Janssen, Novo Nordisk, Pfizer, among others.These more than 20 years have given him a broad vision of the sector, having the ability to adapt strategies and consumer positioning in the world of Health.

Passionate about creativity and brands. He works on each brief as a personal challenge.

Andrew has been working in marketing and advertising since the noughties. Most of his career has been on the consumer side, but for over the past 6 years, he’s been applying his conceptual expertise in the realm of health and pharma across advertising, PR and medical communications. Working on global campaigns for brands such as AbbVie, GSK, Pfizer, Ipsen, Novo Nordisk, AstraZeneca, Bayer, plus many more.

Andrew has picked-up awards along the way – recognised on award platforms that span PM Society, Clios, Creative Floor, The Globals, RX Club and DMA’s.

And although Andrew hails from the art side, he loves writing, which led him to write his first book – an autobiographical children’s book called The Hair That Went Elsewhere. And if you see him without a hat, you’ll understand where he got the inspiration from.

Publicist and musician. I started working in local agencies for a couple of years. Then, I worked almost 4 years at Ogilvy & Mather Bogotá. In 2007 I went to Leo Burnett Colombia as Creative Director. In 2013 I was named Chief Creative Officer of Leo Burnett Costa Rica taking first place in creativity of the region. Two years later I was moved to Leo Burnett Mexico. In July 2017 I´m named Chief Creative Officer of VMLY&R Mexico. In 2020 I´m named Executive Creative Director of Circus Media Monks Mexico and Colombia. In November 2023, I took over as CCO of Grey Mexico.

In my carrer I have worked with brands like Netflix, Spotify, Apple, Google, ABInBev, P&G, Coca-Cola, KFC, Uber, Volvo, Don Julio, AT&T, Essity, Pizza Hut, Constellation Brands, Ualá, Samsung, Cemex, Paypal, Kellogg´s Latam, GM, Bimbo, A&E Networks, Go Daddy, Sanofi, Danone, Pfizer, Azteca Bank, Save the Children, Chrysler, Jeep, Mercedez Benz, Sams Club, Kia, McDonalds, Directv, Juan Valdez Coffee, Movistar - Telefonica, Bridgestone, Firestone, Axa, Citibank, Red Cross, SAP, Kraft Foods, League Against Cancer, DHL, among others.

Awards at major festivals such as Cannes Lions, 1st Grand Prix for Colombia in 2014, and 1st Gold Lion Radio Campaign in the history of Colombia in 2010. 1st Pencil in the history of Colombia in D&AD 2010, and won 1st Grand Prix and 1st gold in the history of Costa Rica in the Art Directors Club 2014.

Aerien Mull brings a marriage of critical thinking and design prowess to her role of Group Creative Director at Fors Marsh, communicators and creatives taking on issues that matter by transforming policies and experiences that move people to action.

She has over 15 years of experience in developing healthcare communication collateral and cohesive materials for a variety of healthcare clients, including the Centers for Disease Control and Prevention (CDC) and the Department of Health and Human Services (HHS). She oversees creative development of comprehensive advertising and communication campaigns that meet strategic behavioral change objectives and resonate with at-risk and disparate audiences.

Several publications and international awards for excellence have recognized Aerien’s work in creativity and effectiveness in advertising, including Clio Health, The ONE Show, The Art Directors Club, D&AD, London International Awards, Creative Floor, The American Advertising Federation, The Telly Awards, Communication Arts, HOW Design, PRINT, and GDUSA.

As Creative Director, Danny has launched multiple brands over the past 20 years. His memorable campaigns mean more to him than the awards. For him, it’s about the work. The strategic approach. And ultimately, the creative craft that impacts lives. But he acknowledges that being honored for that hard work is also worth it. “At the end of the day, it feels genuinely good to have the work recognized by other creatives!

Over the last few years, Danny has found a real passion in finding and developing the creative talent that brings unconventional work that makes people think and elicits real emotion.

With 19+ years of experience in healthcare advertising and communications, Monika leads the Healthy Thinking Group Asia team working with clients regionally and locally across all aspects of their business. Throughout her 8 years in Australia and 11 years in Singapore/APAC, she has worked with the majority of top-tier pharmaceutical companies such as Pfizer, J&J, MSD, Menarini, Bayer and Lilly, allowing her to bring best practice approaches and insights across a spectrum of creative, strategic, digital and educational projects targeting a range of health-related stakeholders. Monika prides herself on ensuring projects are delivered to the highest standard of creativity, execution and service levels so that their clients return again and again.

Keenan is an experienced advertiser with 15 years of creative problem solving under his belt and over 40 awards in his remit from festivals such as Cannes Lions, Clios, D&AD, One Show, SXSW, London International Awards, Bookmarks, Loeries and several others.

His career has played out across the African continent – first at some South Africa’s top agencies, such as NATIVE (now VML Y&R), Quirk (now Mirum) and later as Senior Writer at the King James Group, where his work contributed to both agencies reaching #1 rankings by the Loeries Panel including Digital Agencies of the Year respectively.

These days, he plies his trade as Group Creative Director at Ogilvy & Mather Africa in Nairobi, working on brands like Airtel, Total, Kenya Airways and NCBA.

His previous experiences at both traditional and digital agencies enable him to contribute with concepts and succinct communication that truly transcend disciplines. He has created and executed world-class campaigns for some of our continent’s leading brands.

Javier Marín has been leading the Healthcare division for the Americas region at the communication consultancy LLYC since March 2020

He is a communications and public affairs professional with experience in both the public and private sectors, boasting over 20 years of expertise in pharmaceuticals, biotechnology, and life sciences companies.

Throughout his career, he has developed social campaigns for disease prevention and health care for the Mexican government

He has also carried our corporate communications, government affairs, internal communications, marketing, digital and social corporate responsibility efforts, as well as led programs for patient associations; and global levels, with managerial roles in companies such as Merck & Co. (MSD) and Johnson & Johnson

Jason’s skills combine a mix of advertising, public relations, and client-side marketing, and he has a proven track record of brand success and award-winning work.

At VML he presently oversees the health client engagement team across the globe — ensuring seamless integration and foundational excellence for all brands. He also leads the health business in North America across all disciplines and capabilities.

In healthcare, he’s helmed brands across an array of categories including immunology, cardiology, reparatory, neurology, vaccines, and oncology.

His experience includes U.S. and global, spans prelaunch strategy to stewarding LOE strategy, and resonates with HCPs and patients alike.

In consumer-packaged goods, Jason's strategic skills and creative collaboration led to Cap'n Crunch's multi-award-winning "Crunch Island" website, which was featured in Time magazine.

Thiago Vinhático is a brazilian Creative Director and Art Director with over 20 years' experience.

He has worked for the country's leading advertising agencies, where he was responsible for several global campaigns.

He has worked in various market segments such as the health sector, real estate, automotive, financial, tech, among others.

Jahara is the founder and Co-Chief Creative Officer of Dark Kitchen Creatives, a "boutique" advertising agency specializing in creativity and strategy. It was born in September 2020 from the dream of having an independent and agile agency with expertise to offer a model that provides diverse solutions according to clients' needs.

In a career spanning over 28 years, Jahara, as he is more commonly known, started as an Art Director in Rio - the city where he was born and grew up - and has worked in leading Brazilian advertising agencies, including F/Nazca Saatchi & Saatchi, AlmapBBDO, Publicis Brazil, DM9, Leo Burnett TM, F.biz, and DDB.

Throughout this journey, Jahara has worked with some of Brazil's top advertisers, including Jeep, Fiat, Volkswagen, Audi, Havaianas, Claro Telcom, Gol Airlines, O Boticário, AB-Inbev (many brands), Unilever (Seda, Baby Dove, Axe, TresEmmé, CloseUp, OMO), Samsung, P&G, Motorola, Bradesco, Itaú, Rico Investiments, Nestlé, Seara Foods, OLX, among others.

With more than 17 years of experience, he is the current CCO of Ogilvy Peru & Ecuador working with renowned clients such as Heineken Group, Inchcape Motors, Nestle, Coca-Cola, and Mondelēz, among others.

During his first year at Ogilvy Peru, he managed to increase the creativity of the office, gain the trust of new clients obtaining recognitions at Effie, Clio and Cannes, therefore achieveing to be the Latin Network and Global Network of the Year in Cannes Lions 2022. Furthermore, in 2023, he assumed the leadership of the operation in Ecuador.

He has obtained various awards at festivals including Cannes Lions, Wave Festival, El Ojo de Iberoamérica, El Sol de Iberoamérica, Shots Awards and Effie Latam, as well as at local festivals namely Effie Perú, APAP and Premio Ideas.

Mario Michael Schmidt is the co-founder and CEO of SLYHEALTH, a fast-growing healthcare agency based in Berlin, Germany. With over 23 years of experience in advertising and over 15 years in healthcare, he has played a pivotal role in the industry.

As Head of Creative, Mario is responsible for creative, digital and innovation. In recent years, SLYHEALTH has supported some of the most exciting product launches in vaccines, oncology, rare diseases and cardiology. This work has been recognized with numerous international and national awards.

Prior to co-founding SLYHEALTH in 2020, Mario was a partner at FishermanHealth and executive creative director and board member at PEIX Health Group, a top 3 German healthcare agency based in Germany.

He started his healthcare career as Creative Director at CDM World Agency / Omnicom. With the launch of CDM in Germany, he was responsible for the creative and digital part of all global business for Germany. After a few years he moved to inVentiv Health Europe as Managing Creative Director Germany where he was responsible for 3 offices. After 4 years he returned to CDM World Agency as Executive Creative Director to drive the global business for Germany.

Throughout his creative career, he has won over 100 national and international awards and has been a member of various juries. Outside of work, he has co-founded and supported several start-ups.

Manuel is part of a new generation of creative professionals. He started his creative career working for two of the largest retail companies in Europe. Since then, he's found his way to a small but award-winning creative agency in Munich, Germany. The agency has consistently ranked among the top 10 in healthcare marketing since its inception. Together they have won many healthcare awards (LIA, HMR, Comprix, RX, ADC Nail, and counting). His favorite would be the Art Directors Club Nail for the Bundesverband Kinderhospiz e.V. "Facing the Taboo". Changing something for the better or raising awareness for a good cause in the process of creation is something truly amazing that he is very passionate about.

Tomás Ostiglia serves as the Executive Creative Director of LOLA MullenLowe Madrid, ranked among the top 10 European agencies of the decade by Cannes Lions. He also holds the position of the 3rd Best Creative Director in the World according to the Cannes Report. In addition, he was named the Best Creative Director in Spain in 2023 by the Ojo de Iberoamérica. With over 20 years of experience, Tomás is a distinguished creative known for crafting effective and award-winning campaigns.

Beginning his career as a copywriter at Ogilvy Buenos Aires, Tomás later moved to Spain to join FCB, where he advanced to the role of Executive Creative Director. He subsequently served as the General Creative Director at Arnold. In 2008, he returned to Argentina as the Chief Creative Officer at TBWA and later founded his own agency, OCG, before returning to Spain to join LOLA MullenLowe in 2014.

Over the past 9 years, Tomás has played a key role in delivering award-winning creative work for brands such as Magnum, Dove, and Burger King, among others. He contributed significantly to the growth of Unilever’s Magnum Ice Cream global account, helping it become a Billion Euro brand.

Throughout his career, Tomás has been involved in building top brands like Axe/Lynx, Lipton, Cornetto, and Bayer. During his time at LOLA, he played a crucial role in the agency winning Agency of the Year at El Sol multiple times and securing a place among the world's Top 20 at Cannes. He has served on the Cannes Lions Jury twice, as well as on Eurobest, London International Awards twice, El Ojo de Iberoamérica three times, and El Sol twice, among others. Tomás is also a key member of the MullenLowe Group Global Creative Council.

Joe Dee is a partner at Gene, an independent creative agency for disruptive health brands, He brings over two decades of experience to the forefront of marketing innovation. His work spans across startups to global brands, where he has consistently delivered impactful marketing solutions that resonate within the health sector. With a foundation in branding, campaign strategy, and technology strategy, Joe has cultivated a reputation for excellence through his collaborations with some of the world's most prestigious agencies and organizations, including Klick, DDB, MaRS, Critical Mass, and Organic. His tenure at Cossette, one of North America's leading integrated marketing communications agencies, saw him leading the health product and technology divisions, as well as launching Cossette Lab—a platform aimed at fostering and supporting entrepreneurial ventures. Joe's passion for leveraging his expertise to assist clients in navigating the competitive and evolving health market underscores his dedication to not just achieving success but making a meaningful difference.

Eduardo Marques, Chief Creative Officer at Publicis Groupe Benelux, has made the prestigious Top ´40 under 40´ list for Ad Age in 2017 and figured in the Business Insider’s Top 30 Most Creative People in Advertising in 2016. He´s one of the creative forces behind Burger King “Moldy Whopper”, IKEA “Real Life Series”, “Boost Your Voice,” UNICEF’s “Unfairy Tales”, Airbnb’s “Birdhouses”, and Hellmann’s “Recipe Receipt”. His work has won a total of 51 Lions, including four Grand Prix and a Titaniun Lion in Cannes; a Black Pencil at D&AD, Best of Show and four Best of Discipline at One Show; and five Grand Clios. He ranked #9 CCO in the Global The Drum ranking in 2021 and 2022; #7 CCO in the One Show 2020; #5 CD position in 2017, and #1 in 2012, according to the Cannes Global Creativity Report.

In his 27-year career, he has worked at agencies like Publicis Groupe, 180LA, Pereira O´Dell, Ogilvy Brazil, DM9DDB, among others.

He´s Brazilian, but don´t ask him to dance samba or play football. Ask him to prepare some Caipirinhas instead.

She’s as Colombian as she is Venezuelan and has lived in five countries so far, clearly her expertise in migration is very high.

She is not your typical strategist, she studied everything except advertising. Her diplomas range from International Business to Modern languages and Behavioral science, going through a lot of things in-between. To her, diplomas are like Pokemon.

She believes the best ideas also need great storytelling, logically her hobbies involve reading fiction (Fantasy, fae focused fantasy, IYKYK) and writing.

Her work is featured in award-winning campaigns from big, huge, small and tiny brands around the world, but her focus is pharma. She’s really into health marketing, a little too much.

After graduating from Ontario College of Art and Design, Rick Mayzis began his career at Ranscombe and Company - a small agency with a reputation for big thinking. During his first years in advertising, Rick crafted his skills as an Art Director on such accounts as Sony Canada, Royal Ontario Museum, Globe and Mail, workopolis.com and Doctors Without Borders.

Rick also gained extensive experience in the healthcare industry providing innovative work across multiple therapeutic areas including diabetes, arthritis, schizophrenia, hypertension, glaucoma, cardiology and asthma. He applied his passion for excellence and a keen eye for design to a variety of clients including GlaxoSmithKline, Novo Nordisk, Astra Zeneca, Canadian Diabetes Association and Prostate Cancer Canada.

Rick garnered international attention at Grey Canada, winning awards at London International, Clios, and The Marketing Awards. before returning to his love of healthcare as the Creative Director at Healthwise CRG. Rick is currently leading the creative at Ogilvy Health, bringing strategic thinking and innovation to a wide variety of pharmaceutical clients.

AIn 2023, Beto joined Publicis as the Chief Creative Officer, contributing to the development of the Lima, Peru office. Since then, he has led a cultural transformation that resulted in award-winning projects for brands such as Corona AB Inbev, McDonald’s, Ronald McDonald House Charities, Ritz, among many others.

Before his tenure at Publicis, Beto spent nine years as the Group Creative Director at VML, playing a key role in the agency's success at prestigious festivals, including Cannes Lions, New York Festival, Clio Awards, The AdForum PHNX, El Ojo, FIAP, and Mad Stars. Notably, he and his team secured two Grand Prix awards in the latest edition of the El Sol festival. Beto's contributions at VML also earned him the title of 'Next Creative Leader.' His impactful work extended to local and regional campaigns for Pepsi, Movistar, Toyota, Cristal Beer, securing a top 2 ranking in Lüzer’s Archive.

He initiated his career 20 years ago at JWT, initially hired as an Art Director before graduating in Arts, Brands, and Communication. His journey involved working with renowned brands such as LG, Nestlé, Belcorp, Adidas, and Entel, earning not only experience but also numerous awards. Subsequently, he continued his career at DDB, TBWA, and FCB, where he was part of Humberto Polar's creative team. Beto has also served as a judge at various festivals, including Shots the Americas, New York Festival, FIAP, and the local Circle of Creatives festival, showcasing his commitment to the industry's growth and excellence.

Based in Melbourne, Australia, Tristan Graham is Executive Creative Director at Clemenger BBDO. His campaigns have been awarded at major international advertising festivals, including the Cannes Lions International Festival of Creativity, Cannes Chimera, the WARC Innovation Awards, D&AD, the Webby Awards, the Effies and the One Show. As a copywriter, Tristan received the most prestigious advertising-effectiveness award in the world, the Cannes Effectiveness Grand Prix for his “Guilt Trips” campaign for V/Line trains in Australia.

As a creative director, he has been nominated for 5 Emmy Awards. Tristan was also recognized as one of the 30 Most Creative People in Advertising under 30 by both Business Insider and B&T. In 2019 he was admitted into the International Academy of Digital Arts and Sciences as an associate member and as a judge for the Webby Awards.

Tristan’s global holiday campaign for Comcast NBC Universal / Sky, titled “A Holiday Reunion,” was developed in collaboration with Steven Spielberg. It’s been described by TIME as “the gift you didn’t know you needed,” by Forbes as the “#1 holiday commercial of the year” and by Metro as the “best Christmas ad ever.” It became the #1 trending video on YouTube and has been viewed over 218 million times.

Before returning to Australia, Tristan worked at Goodby Silverstein & Partners in San Francisco (Campaign’s ‘Agency of the Year 2020’, ‘World’s Most Innovative Ad Agency 2021’ — Fast Company) where he oversaw work for Xfinity (Comcast NBC Universal) as well as running accounts including Propel (Gatorade), One Medical, Comcast Business and Indigo Ag. Outside of advertising Tristan enjoys photography, hiking, biking and spending time with his family.

Meet Camilla Gleditsch, the electric, driving force behind Agency Communications at BBDO Asia. With an extensive career spanning editorial, marketing, PR, and entrepreneurship across Oslo, London, Paris, and Shanghai, Camilla's insights have been sought after by industry peers, earned her a place alongside industry icons in prominent publications and invitations to deliver guest lectures at MBA programs and business schools.

Passionate about guiding others to success, she now steers marketing activities across all BBDO offices in Asia, crafting and executing tactics that elevate the network's reputation and impact.

Fun Fact: Camilla served as a digital Judge and guest commentator on the debut season of China's first Next Top Model.

Dieter López Strauss, born in Bolivia, is a creative who has worked in agencies such as JWT, Gramma DraftFCB, Magna Leo Burnett, Riddler Group and currently represents McCANN Bolivia as General Creative Director and Strategic Planner.

He has won national and international creativity awards and was a jury member of renowned festivals such as El Ojo de Iberoamérica, EFFIE, FIAP and AdForum's PHNX.

With over 20 years of experience in advertising, Marty combines outstanding creativity with superior knowledge of the industry and constantly pushes the boundaries of creativity by bringing together art and science to inform work that will drive human impact and behaviour change.

Marty serves as the CCO of TANK Worldwide, where his creative vision since joining in 2015 has helped TANK become a global leader in the health and wellness space today with offices in New York, Toronto, London, and Montréal. TANK has become one of WPP’s fastest growing agencies, driven by Marty’s creative teams that are reinventing the role of health/wellness agencies by crafting ambitious, impactful stories.

His work has spanned the globe and won numerous awards along the way across Cannes, the LIA’s, The One Show, The Webby Awards, Lisbon Health Awards, New York Festivals, the Anthem Awards, Epica Awards, Applied Arts, the Rx Awards, and Communication Arts.

Marty has sat on multiple juries including the LIA’s inaugural pharma jury, The One Show, The Webby Awards, Clio Health, New York Festivals Health, the Lisbon Health Awards, the Anthem Awards, the Global Awards, the Marketing Awards, the MM+M Awards and the Rx Awards. His passion for all forms of artistic expression makes him a unique creator who stands out for his ability to solve a problem by turning an idea into a beautiful piece of work that can positively impact human lives.

A Ringer is a person that gives you an unfair creative advantage. Ringers are an award-winning creative agency. Solving problems both nationally and internationally, where culture, brand and business overlap. For brands, teams and individuals facing great change. Ringers are trusted senior people working together in teams. Solving problems traditional service providers can’t. We believe in the business of creativity. So we built a business full of Ringers, and a client list packed with them.

Christian Sánchez – or “Tin”, as he’s been known for over 20 years in the Peruvian and regional advertising market – has had a thriving career building and adding value to brands in each project he has had the chance to be part of.

He started out as Art Director and was considered by the prestigious Lürzer’s Archive magazine one of the best Art Directors in the international market for five consecutive years.

He was co-creator of one of the most successful Peruvian campaigns in the history of Peruvian advertising, “De Perú para Peru” (From Perú for Peru), better known as “Peru, Nebraska”, which was the launch of Peru’s Country Brand, and he participated in the creation of the first Peruvian campaign to appear in the Super Bowl: “Water” for Colgate.

His achievements include having successfully participated in creative festivals such as The One Show, Ad&d, London Festival, NY Festivals, El Sol, Fiap and Cannes Lions (13 lions).He has been invited to be part of the jury at international award festivals such as Cannes Lions Festival, Ojo de Iberoamérica and Wave, as well as at local festivals such as Premio Ideas, Apap and Dial de Oro.

He has worked at Promperú (1996-1999), Y&R Peru (1999-2002), Saatchi & Saatchi Peru (2002-2003), Leo Burnett Peru (2003-2007) and VMLY&R Peru (2008 to date).

With over 20 years of experience in Healthcare Marketing, I have transitioned from being a visual communicator to becoming a digital developer, traversing roles such as advertising, art direction, and now serving as General Director at Loft Media. My primary focus lies in achieving our clients' business objectives through creativity. I have actively participated in the planning and development of a variety of digital, audiovisual, and learning content projects for major pharmaceutical companies such as Sanofi, GSK, Pfizer, Novonordisk, Novartis, Teva, Takeda, Jansen, among others.

My trajectory has not been limited solely to the digital sphere. Thanks to my background as an illustrator, I have contributed to editorial projects for the pharmaceutical sector, from creative conception to final product realization. Much of my work has contributed to positioning brands within their respective market niches.

The extensive knowledge acquired over more than two decades in the field of Healthcare Marketing has become an invaluable tool to support each brand and its teams in achieving their goals. I hold a Master's in Educational Innovation from the Tecnológico de Monterrey, a Bachelor's in Visual Design and Communication from the Universidad Nacional Autónoma de México, and Master's degrees in Creativity and Digital Marketing from the Escuela Superior de Creativos Publicitarios in Argentina and the University of Austin, Texas.

Hi! I’m Gui, an art-based Creative Director from Brazil, based in Brussels.

I am currently Head of Art at Publicis Groupe Belgium (Duval Guillaume / Leo Burnett / Publicis / Digitas / Prodigious), managing and leading the design department. In this role, my main objective is to bridge the gap between content and design, crafting the day-to-day work and award-winning case studies and projects for local, regional, and global awards.

Before moving to Brussels, I held a different role within the Groupe, as Creative Director of the Lisbon Office for two years. Two years that brought massive amounts of personal and professional satisfaction. During that period, I became a father, and the agency was named the Best Integrated and Innovative Agency in Portugal.

And in the five years prior to these life and career defining moments-- I was Senior Art Director at the Leo Burnett Lisboa office. Among the recognitions during that period: Agency of the Year several times over, Best Art Director in 2015 and wins in important new business pitches such as Heineken and Holmes place—to name a few.

Flashback to a career before Portugal in my native Brazil. Where I was the Digital Creative Coordinator at Fullpack, an agency where I not only learned how to lead the digital side of an agency—but much more important—it was there that I met my lovely wife.

In 2012, I had a short yet incredible journey —a sabbatical. During this time, I embarked on a Eurotrip from Dublin, using the chance to study and explore Europe until my funds ran out.

Before that, I had a stint at AlmapBBDO in São Paulo, after working in small boutique studios and local agencies in Rio de Janeiro. Which leads us to the neighborhood of Méier, where I was born in Rio.

Natxo is a leading creative director passionate about the industry work, creative technology and business transformation. As Global Head of Craft he is responsible for all health creative execution and craft for VML across all territories. He is member of the global executive creative board for VML Health and member of the EMEA executive creative board for VML.

Under his creative leadership, VML Health has been named as Health Agency of the year in Spain by El Publicista (2021, 2022 and 2023) as well as the #2 creative agency in Spain over all categories. His campaign ‘Sugar Kids’ was named most awarded campaign in Spain in 2022 across both FMCG and Health categories. He is ranked as #5 CCO globally for pharma by the One Show (2022) and his work has been recognized with over 300 awards in the main award shows including Cannes Lions, Clios, LIA, Eurobest, One Show, ADC, NYFestivals or El Ojo. He is a prolific juror for the main international festivals such as The One Show, Clios, Eurobest, Dubai Lynx, El Ojo or ADSTARS, and he has been president of the jury at Clio Health, Aspid Awards and Salud Festival. Natxo is the only creative included in the MM+M’s 40Under40 2024 class, that recognizes the best young talent in healthcare industry.

He has worked with clients such as Telefónica, Movistar, Endesa, Spanish Red Cross, Repsol, Toyota, SAP, DHL, Warner Bros and the Spanish Ministry of Defense. In the pharma space, he has worked with clients including Pfizer, GSK, AstraZeneca, Merk, MSD, Beiersdorf, Reckitt Benckiser, J&J, Boehringer Ingelheim, Lilly, Novo Nordisk, Takeda, Daiichi Sankyo, Biogen or Bristol-Myers Squibb.

Leandro is the CEO of dentsu Argentina and Chile. He joined dentsu 8 years ago and has been a key player in the company's market expansion process. He began his career in the group as CFO for Argentina, and since then, he has held leadership positions in Argentina and Chile. Since 2021, he has held the position of CEO of dentsu Argentina & Chile.

Under his leadership, dentsu has experienced a transformation and organic growth proces in new clients and talents. Leandro leads the teams and the company to develop innovative solutions that combine data, technology, creativity, and impact to accelerate the growth of clients' businesses.

Leandro's leadership vision focuses on creating a diverse, inclusive, innovative, and collaborative culture where teams work together to generate unique results, under the purpose of being, as a company, an agent of positive change for society as a whole.

He is a Public Accountant (UBA) and has an EMBA from the IAE Business School, with over 20 years of experience in managerial and leadership positions in multinational industrial and service companies. He lives in Buenos Aires with his wife and two daughters and enjoys sharing family experiences and practicing sports.

With over 20 years of experience on regional and local brands across various categories, Alfred's work is recognized for its creative excellence in major international award shows at the EFFIES, The One Show, D&AD, Cannes, Spikes Asia, Clios, LIA, ADFEST including the New York Festivals.

At McCann Worldgroup, Alfred heads up the first Public Sector Practice in Singapore, driving social impact and reshaping citizen behaviours. His contribution has helped consistently earn McCann Singapore Agency of the Year's honours yearly.

His passion for inspiring the next generations of creative minds has kept him engaged with several programs, including The Crowbar Awards and as an advisory member for institutions and universities.

As a good creative I am a faithful believer that good ideas move the world, able to revolutionize everything and work for the good of people and more in the health sector in which a good idea can help to work on improving the quality of life of people. For me, any advance or innovation that I can apply in my day-to-day life, such as artificial intelligence, is incredible.

I am currently executive creative director at Havas Health working for big brands such as Sanofi or Novartis both locally and globally. My experience is more than 20 years in creativity applied to the world of health in different agencies such as Havas or Mccann. I have also participated as a jury in advertising awards and won prizes in them.

Christoph Damanik is Executive Creative Director at Havas Health & You Germany and creatively responsible for the offices in Düsseldorf, Berlin and Freiburg.

For more than 20 years he has worked for various brands on a national and global level, including Mazda, Citroën, Philips, Reckitt Benckiser or P&G, just to name a few. This consumer background helps him today to guide the creative work for major pharma brands like Pfizer, Novartis, Janssen or Lilly here in Germany.

His work has been shortlisted in Cannes and Clio and he won a “bronze nail” in the award show of the German Art Directors Club.

Before Christoph joined Havas Health & You 4 years ago, he worked for major agencies like Havas, JWT, Ogilvy or BBDO. Prior to that he was self-employed and cofounder of the digital agency somneo GmbH.

Together with the family he loves to explore all kinds of new things. That’s why he doesn’t think he is too old to learn kitesurfing with his son, not too lazy to cross the Alps by foot with his wife and not too clueless to discuss Sigmund Freud’s theories with his daughter.

Chilean Creative with over 15 years of experience in the advertising industry. Currently Chief Creative Officer

Leo has worked for global clients such as LATAM Airlines, Nestlé, Santander, and NotCo, among others; and his work has been awarded at diverse creative festivals such as Cannes Lions, The One Show, LIA, Clios, Webby Awards, El Ojo de Iberoamérica and Effie LATAM. 2023 Gold Lion and Grand LIA winner and Chilean Creative Director of the Year according to El Ojo de Iberoamérica.

Jonathan has navigated the marketing and advertising world for 20 years, blending creativity with an innate passion for collaboration. A cabinet of global awards, being shortlisted as South Africa's Most Admired Creative Leader and securing the title of No.1 Executive Creative Director at the Loeries Awards are milestones he attributes to teamwork and shared vision.

He has judged on panels at Cannes, The One Show, and the Lisbon International Ad Festival among many others, offering a global perspective enriched by his local roots. With the co-founding of ‘Find New Words,’ Jonathan has been at the forefront of advocating for inclusive language within the LGBTTQQIAAP+ community, showcasing his commitment to inclusivity and meaningful and respectful communication.

At BBDO Germany Group, his leadership was pivotal in acquiring the global Porsche Brand and Motorsports and Lidl accounts, driving forward campaigns that resonate across borders.

Jonathan's approach to creativity combines humility, strategic foresight, and a genuine passion for the art of advertising.

In more than 20 years of advertising, Samir has worked in important agencies in Brazil and Portugal.

He has already created for brands like Dove, Betfair, Comfort, Leroy Merlin, Kotex, Magalu, Johnson&Johnson, Fiat and others, grabbing some awards like Cannes Lions, Clio Awards, One Show, Effie and others, always searching for the best stories with the best characters.

Bruno is Cofounder & Director at From. He has extensive experience collaborating in the development of marketing and communication strategies, leading projects for local and international brands and organizations. He has worked for different types of consumer goods companies. He has served as a judge at various local and international festivals and he was chosen to preside over the jury of the last edition of the Effie Awards in Uruguay.

Angelica has more than 14 years of experience in advertising. In 2010, she joined BBDO Guerrero as an Account Manager for PepsiCo Foods. Later on, she was appointed as the overall business lead for PepsiCo overseeing the food and beverages portfolio. Angelica was an integral part of the Agency’s first-ever marketing team whose objective was to enhance the Agency's capability to initiate, respond to, and manage new business opportunities. In 2016, she joined entertainment tech giant IMAX Corporation, where she was a pioneering member of the APAC hub and had operations and marketing responsibilities covering the APAC region. She returned to BBDO Guerrero in 2017 as one of its Client Service Directors and currently holds the position of Co-General Manager. In this role, she oversees the agency’s biggest clients, PepsiCo and Dito. Additionally, she leads the talent initiatives for the agency, focusing on recruitment, development, and culture.

Gonzalo Figari was born in Peru, worked in radio and TV, was an actor, DJ, Clown and finally ended up being an advertising creative.

He has worked at Y&R Peru and then at Y&R Chile, Mc Cann Chile, Ogilvy Chile and Wunderman Chile, he was appointed regional creative director for Wunderman Latam and was transferred to Wunderman Argentina. Gonzalo was then hired at Contrapunto BBDO Spain as creative director for Canal+, after a few months he set up his own agency REMO D6, with offices in Madrid, Valencia and Lima.

After 17 years as president and chief creative officer, he was hired by Dentsu Spain as Head of Disruption. And for the last 2 years he has been running his own agency and content generator CandyStore. Currently he also serves as President of the Club de Creativos de España. He has been awarded in countless festivals and his conferences have been around the world.

At the age of 18 I had no idea that advertising existed as a career, and in fact got into it later than most after a successful culinary career as a Chef in Europe and Africa.

Since then I’ve been working hard to make up lost time by creating the best work possible, and have been lucky enough to have had incredible people help me do that along the way.

Some of the work I’m proudest of has made global headlines, won agency business, sparked furious debate within the NBA, and resulted in me working alongside celebrities and some of the most talented people in our industry.

I’m a firm believer that the creative mind is still the most powerful tool we have at our disposal, and that if you work in an agency, regardless of your department or title, you’re a problem-solver first and foremost.

Creative maverick. Strategic disruptor. Storyteller.

James Keng Lim is a Renaissance Man - multi-award-winning creative director, regular creative awards show jury member and mentor, former start-up founder, certified adult learning trainer and assessor, and keen shipwreck explorer.

Passionate about helping brands make a positive change to people, society and the environment, he brings onboard honest counsel and thought leadership across advertising, marketing, branding, digital, social, PR, and experiential events, and integrates trend-based innovation, technology, insights, human truths, data, design thinking and a generous dose of curiosity to help brands scale and connect with their audiences.

With more than 20 years of direct-to-consumer and healthcare professional experience, he has led, managed and created integrated campaigns for 15 of the top 20 healthcare and pharmaceutical brands such as AstraZeneca, Roche Diagnostics, Daiichi Sankyo, Sanofi, Boehringer Ingelheim, Amgen, Merz Aesthetics, Johnson & Johnson, Unilever, P&G, GSK, Pfizer, Merck, Bayer, Benecol, Allergan across Singapore, Indonesia, Malaysia, Thailand, Japan, China, India, South Korea and Russia.

Jenna is a people-first creative leader, who is deeply invested in translating business needs into compelling design solutions. With more than 16 years of experience focused in building brands, Jenna prioritizes emotional and behavioural insights to inform how brands meaningfully connect with their communities now and in the future.

During her 6 years with Cossette, Jenna has built a best-in-class design team with expertise across a wide range of channels. This deep bench of design talent ensures our partner brands show up with confidence and unmistakable in every channel. Jenna’s design work has impacted many brands you may know and trust, like McDonald’s, RMHC, Sick Kids, Pfizer, GSK, Shoppers Drug Mart and 3G, to name a few.

Benjamin has dedicated over 15 years to helping brands grow and thrive within the Hispanic and multicultural markets in the U.S. He started at Conill, where he did creative work for Toyota and T-Mobile.

Benja then moved to Miami for a few years and spent time with Zubi, Bravo Y&R (Now VML), and DKP. During those years, he worked for a diverse portfolio of clients, including Ford, Dunkin’ Donuts, Wendy’s, AT&T, Coors Light, Dell, and Delta Air Lines, among others, before returning to Conill in 2017.

At Conill he is currently developing creative work for Toyota, but during the past few years he has also contributed to the work done for a wide range of clients within the agency, including leading the T-Mobile creative team. He also developed creative content for Crest/Oral-B, Denny’s, and Nationwide.

During his career, his work has been recognized in many national and international competitions, including the Cannes Lions Awards, the London International Awards, the One Show, the Fiap, El Ojo de Iberoamérica, the Ad Age U.S. Hispanic Awards, the Addy Awards, and the Effie Awards, among others.

Julius Jäger, the Executive Strategy Director at Jung von Matt BRAND IDENTITY in Switzerland, brings a deep and nuanced understanding of brand consulting. After years at Hugo Boss, he specialized in crafting authentic brand identities, translating them into sustainable business success. Julius is deeply committed to the principle that true brand identities are essential for enhancing EBIT, revenue, and employee engagement, ultimately driving sustainable and profitable growth across a broad spectrum of industries. His strategic and creative approaches in brand identity de-velopment are aimed at ensuring long-term success for the companies he collabo-rates with, fostering a robust connection between the brand and its stakeholders. His strategic and creative approach has also benefited renowned brands like Swiss Post, Migros, Mobiliar, Switzerland Tourism, Alpiq, Model Group, and ZF Frie-drichshafen, where he has been instrumental in developing and reinforcing authen-tic brand experiences.

Kimberlee is the CEO of TBWA\Group in Melbourne & Adelaide. She is also the Global Practice Lead for Sustain by TBWA - a global practice committed to helping brands re-engineer themselves to operate in harmony with people and the planet.

Throughout her career, Kimberlee has advised many leading brands and government agencies, helping them realise incremental growth through creativity. With a passion for driving positive social change, she has spoken at the UNGA SDG action zone on the vital role creative communications plays in accelerating progress for the 2030 agenda. And in 2022, was appointed Jury President of the Cannes Sustainable Development Goals Lion.

Kimberlee also serves as a Non-Executive Director for the Advertising Council Australia and sits on the Advisory Board for EsFam Biotech – an Australian drug discovery company making advancements in treatments for COVID-19 and advanced Cancer. She has been acknowledged locally and internationally for her leadership within the industry, including being named #5 for Mediaweek’s 2023 Creative Agency 50 Power List.

Sarah is President, Media for Dentsu in Canada. She oversees Carat, Dentsu X and iProspect in Canada as well as the investment arm, Amplifi. Sarah is a vocal advocate to support local media, along with diversity, equity & inclusion in the workplace and representation in media. Sarah’s career experience spans telecom (Rogers/TELUS and Shaw), healthcare, retail, banking and insurance, consumer packaged goods, electronics, technology and B2B. Sarah was also awarded "Media Leader of the Year" in 2020 from the CMDC.

He is a passionate Sales, Management and Marketing Professional with over 25 years of experience in Point of Sale Execution. As Managing Partner at Map Group, he led a set of companies specializing in various branches of promotional marketing, where he has established a solid reputation for excellence and innovation

Throughout his career, he has worked on strategic execution at the point of sale, creating effective strategies that drive sales growth and enhance brand visibility. He has achieved demonstrable results by collaborating directly with clients to define objectives and goals, implementing creative solutions that engage consumers and increase brand recognition

Passionate about driving the growth of his teams and overcoming challenging environments, he is visibly committed to social, economic and equitable progress, doing his part with a focus on profitability and sustainability.

With a degree in Business Administration and Social Communication, the professional has more than 21 years in the advertising market, having worked in a wide variety of segments. Gláucia is currently CEO of Artplan SP and CEO of Convert Digital Business, companies in the Dreamers Group. Previously, she was in charge of the Media, BI and Performance areas at VMLY&R, where she worked for 17 years. She considers herself to be passionate and committed to results and the relentless pursuit of ways to get closer to the expected result, creating relevance in the day-to-day lives of clients and partners. Gláucia has mastered a wide range of topics related to data, media, metrics, market intelligence and the leadership of different teams and disciplines. In recent years, she has focused her career on brand performance, performance, metrics and e-commerce. But none of this defines her, it just introduces her. What defines her is being Adrian and Lucas' mother, Flávio's wife and her passion for children.

Steve is a Japanese-German descendant, born in Brazil and Portuguese citizen. He joined Leo Burnett Lisbon in 2009, and since 2017, he leads all creative agencies for the Publicis Groupe in Portugal.

Throughout his career, Steve has built a vast experience across many sectors, such as Automobiles, Mobility, Energy, Culture, Retail, FMCG, Fast Food, Finance, Telecommunications and others.

During his time at the company, Steve has had the privilege of working with highly talented people. Together they managed to win important awards such as Cannes Lions, Effies, D&AD, One Show, LIA, Nyf, Eurobest, ADCE, El Ojo, FIAP, Creative Club of Portugal and others. Along the last decade, Steve has been nominated several times for Best Copywriter and Best Creative Director of the country, by the Portuguese Creative Club’s National Ranking.

Steve got his bachelor’s degree in Communications (UFPR-Brazil), with a double major in Advertising and Journalism.

Mariano began his career at Lautrec Saatchi & Saatchi during one of the golden moments of advertising in Argentina. After consecutive golds at Cannes in the late 1990s, he began a world tour with Saatchi that took him to New York, Toronto, Sydney and Paris.

During his 17 years with the agency he worked for Toyota, Sony, Procter & Gamble (Tide, Eukaneuba) General MIlls (Cheerios, Total), Tylenol, J & B, Beck's Bier, Villavicencio and many other clients.

In 2009, back in his native Buenos Aires he co-founded Les Argentins, a creative outsourcing agency with an innovative model: it only worked for other ad agencies, delivering white label creative ideas. For ten years Les Argentins exported thousands of ideas to France, Mexico, Canada, Germany, and the US.

In 2020 he joined Grey Argentina as Creative Director for Borderless, exporting Argentine creativity but within WPP this time.

Since 2021 he is Executive Creative Director co-leading the Borderless operation. His duties include Worldwide and North American Creative lead for Haleon brands including Tums, Robitussin, Emergen-C, Sensodyne and Pronamel. He is also one of the heads of the WPP Haleon Global Creative Council.

His advertising work received over 150 local and international awards

Raúl Lizaola is Group Creative Director at BBDO Mexico. With 14 years of experience, he began his career at J. Walter Thompson, where in just three years, he went from Junior Copywriter to Creative Director. After a stint at DDB, he came to BBDO to lead the team responsible for Bayer brands.

His work has been recognized in the main international and regional festivals, such as Cannes Lions, Clio, One Show, El Sol, FIAP and El Ojo de Iberoamérica.

He has worked for practically all categories. Among the main clients are Coca-Cola, AB InBev, Nike, McDonald's, Uber, Pepsi, Ford, UNICEF, UN Women, Save the Children Fund, Mexican Red Cross, Walmart, Unilever, Nestlé, Kellogg's, Danone, Essity and Johnson & Johnson. As for Pharma, since the beginning of his career he has worked with practically all Bayer brands, and currently leads both local and regional campaigns for important global brands, such as Aspirin, Aleve and Alka-Seltzer.

Thom is an Associate Creative Director at Wieden+Kennedy with a background in copywriting. With 10+ years of experience in advertising, he has worked in some of the biggest agencies in Brazil creating for iconic global brands such as Nike, Google, Old Spice, Budweiser, Cheetos, Uber and many more, having his work awarded in some of the most important festivals of our industry.

He began his career as a copywriter at McCann Santiago in 2005. He later worked at other multinational agencies such as TBWA, DYU, and Euro RSCG (now Havas WW), where he handled practically every category in the industry. In 2013, he took on his first Creative Director role at a local agency, Boliche, propelling it to the Top Ten creative agencies in its first year. In 2016, he joined another local agency, Los Quiltros, as Partner and Creative Director, elevating it to the top 4 of the creativity ranking the following year.

In 2019, he returned to McCann Santiago as CCO. That same year, McCann Chile reached the number 1 spot in the prestigious Crema Ranking for the first time in its history. In 2021, they repeated this achievement, and in the same year, McCann also reached the number 1 spot in the Local Creative Ranking for the first time.

In 2022, he took on the challenge of being President & CCO to relaunch DDB Chile, alongside DDB Latina, in the country, and the following year the agency reached the top 2 spot in the Chilean agency ranking.

He is a winner at Cannes, ONE SHOW, LIA, CLIO, El Ojo de Iberoamérica, El Sol, Effie Latam, and numerous regional and local festivals, with a total of over 170 awards.

Nominated as Best Creative Director in Marketing Best Chile in 2018, 2020, 2021, and winner in 2022. In 2021, he was highlighted as the Best Creative Director in Chile by the Creativity Festival.

He began his career in 1992 at Marcet & Associates.

Later, he was part of the creative teams at JWT, CraveroLanis, and VegaolmosPonce.

In 2008, after a brief stint as Creative Director at Young & Rubicam, he joined Publicis Argentina, where he held the position of Creative Director. In 2010, he moved to Ogilvy Argentina and, after 3 years, joined El Club as an Associate Creative Director. In 2018, he joined the creative team at McCann, and in 2021, he was promoted to the position of Executive Creative Director at McCann Buenos Aires.

Throughout his career, he has worked with clients such as YPF, Coca-Cola, Rexona, Buscapina, Mastercard, Axe, Knorr, Dulcolax, Hellmann's, Ford, Savora, Quilmes, Piero, Smirnoff, Peugeot, L'Oreal, Carrefour, Visa, Nestlé, Movistar, and Renault, among others.

He has served as a jury member at festivals such as El Ojo, Fiap, LIA, Effie, and El Diente, among others

Jahara is the founder and Co-Chief Creative Officer of Dark Kitchen Creatives, a "boutique" advertising agency specializing in creativity and strategy. It was born in September 2020 from the dream of having an independent and agile agency with expertise to offer a model that provides diverse solutions according to clients' needs.

In a career spanning over 28 years, Jahara, as he is more commonly known, started as an Art Director in Rio - the city where he was born and grew up - and has worked in leading Brazilian advertising agencies, including F/Nazca Saatchi & Saatchi, AlmapBBDO, Publicis Brazil, DM9, Leo Burnett TM, F.biz, and DDB.

Throughout this journey, Jahara has worked with some of Brazil's top advertisers, including Jeep, Fiat, Volkswagen, Audi, Havaianas, Claro Telcom, Gol Airlines, O Boticário, AB-Inbev (many brands), Unilever (Seda, Baby Dove, Axe, TresEmmé, CloseUp, OMO), Samsung, P&G, Motorola, Bradesco, Itaú, Rico Investiments, Nestlé, Seara Foods, OLX, among others.

Copy has led Kevin around the United States, racking up projects of all sizes and budgets along the way. You can generally spot his work in a line up for being fun, honest, and mostly splashy. He’s made his many clients billions with a “b,” landed on a few lists, and won a few more awards. Kevin chalks his career up to his creative blend of charm and guts.

With a career that blends creativity, strategy, and a deep commitment to patient well-being, Jan Godínez has established himself as a prominent figure in pharmaceutical marketing across Latin America. A graphic designer by training, with specializations in Digital Marketing from Tec de Monterrey and Pharmaceutical Marketing from Universidad de los Andes in Bogotá, Jan began his career at the ground level, working as a digital strategist for a well-known pharmaceutical laboratory in Mexico.

After several years of learning and growth in the industry, he founded PharmaSocial in 2017, his own pharmaceutical marketing agency. Today, PharmaSocial boasts a multidisciplinary team operating in Mexico and Colombia, managing campaigns for laboratories in 12 countries across Latin America. Under his leadership, the agency has crafted innovative strategies for both over-the-counter and prescription medications, creating genuine connections with patients and healthcare professionals.

What truly sets Jan apart, however, is his dedication to social causes. For 15 years, he has been actively involved in Fundación Por un Hogar, a foundation that provides free shelter and meals to patients and caregivers who must travel to Mexico City for medical treatment. His direct interaction with individuals facing serious health challenges has given him a unique sensitivity to their needs, which is evident in every strategy he leads.

Dorothy is an accomplished agency executive with over 20 years of success working with pharmaceutical clients across North America. In 2019 Dorothy opened healthcare agency “No Fixed Address (NFA) Health” in collaboration with No Fixed Address Inc., a rapidly growing independent consumer agency. Dorothy’s vision was to offer clients an insight-based and strategy-first approach to solving their business challenges, along with creative expertise that brings the consumer experience into the healthcare space. Dorothy resides in Toronto with her husband and two teenage boys.

Beathe Stangeland Eide has more than 15+ year experience in Media Agency, working with a range of both large and small clients, encompassing a wide variety of target groups, industries and challenges. In addition to working in advertising and on the client side in various roles incl. Head of Brand & Marketing.

She is very committed to branding and marketing, and has, among other, coauthored a book on outdoor advertising, articles, contributed to the industry with teaching and jury work (i.e. Performance Award, Balticbest and Eurobest)

Beathe has also won a Gold Lion for Discovery Networks in Cannes and gold in the Global Festival of Media for IKEA. She has also been involved in several works awarded in local competitions (i.e. Medieprisen, Gulltaggen, Retailprisen and Gullblyanten)

Solange, known as Sol, started her career in advertising as a copywriter but soon transitioned to strategic planning, driven by her passion for research and understanding target audiences. After studying in Barcelona, she returned to Paradais DDB, where she founded the planning department in 2019 and together with the teams, they worked to make the agency Ecuador's #1 for three consecutive years, achieving success with award-winning projects. She has also served as a jury member for Cannes Lions, Effie Ecuador, Effie Latam, and Best Branding Awards.

In addition to her work, Sol taught strategic planning and consumer psychology at Universidad Casa Grande. She enjoys video games, animated series, and spending time with her tiny dog, Trevor. She dreams of writing and illustrating children's books.

With 25+ years of experience, Roberta is a recognized executive in the communications and business sectors. Currently, Beta serves as the Managing Director for Latin America at Klick Health, joining the agency's global leadership team.

Klick is the largest independent health agency in the world and Cannes Lions’ #2 Healthcare Network of the Year.

Previously, Beta Raduan was the Executive Director at Havas CX Brazil and Digital Executive Director at Havas Brazil; Co-founder and General Director of agencies such as Versão Beta, Sinc, and Euro RSCG 4D. Beta has an entrepreneurial spirit and a passion for guiding multidisciplinary teams through complex industry challenges.

She has served as a jury member for prestigious awards, such as the Cannes Lions International Festival of Creativity Awards in Health 2024 and El Ojo de Iberoamerica in 2023.

In 1995, Rodolfo Borrell earned a Bachelor 's Degree in Advertising at Universidad Iberoamericana in Santo Domingo. That same year he began his career as an assistant in the creative department at Pagés BBDO. In 1996 he moved to Nazca Cumbre Saatchi & Saatchi to work as Junior Art Director; seven months later he joined Young & Rubicam / Damaris as Art Director. In 1999 he returned to Pagés BBDO as Creative Director for retail accounts, where he won his first local and international awards.

In 2008, Borrell was promoted to VP Chief Creative Officer, becoming a member of the Pagés Group board of directors. Two years later he was promoted to Vice President of Pagés BBDO & Chief Creative Officer. During his time in Pagés BBDO he helped the agency become the largest in the country in Business, Creative awards and Digital capabilities.

With over 1,000 awards in local and international advertising festivals including 28 Grand Prix’s he has been placed among the most awarded creatives in Latin America. His most important awards include festivals such as The One Show, Clio, D&AD, FIAP, New York Festival, El Ojo de Iberoamérica, El Sol, Festival of Antigua, London Festival, Caribbean Festival, Wave, Volcan, El Dorado, The Cup, EFFIE, La Vara, Saniss and the Cannes Festival where he has won a total of 25 Lions.

The Won Report placed him in the top ten list of Chief Creative Officers of the world. Adlatina magazine placed Rodolfo Borrell among the top 20 creative directors of the decade. He's been President, jury member and speaker in the most important creative festivals. Borrell is part of the Miami Ads School advisory board in Punta Cana and is also a Creative Strategy Consultant for other agencies.

Omar is a creative director awarded at festivals such as Cannes Lions, Clio, D&AD, NYF, El Ojo, El Sol, FIAP, Effie Latam, Luum among others. He has worked in agencies in Peru and Argentina. He is currently the CCO of McCann Panama, the most effective agency in Effie Panama from 2018 to 2022. The Agency was also No. 1 in Panama in the AdLatina Crema Ranking in 2022 and 2023 and the Top FICE Best Agency of Panama in 2024. In El Ojo de Iberoamérica 2019, Omar was part of the Top 5 Creative Directors in Central America and the Caribbean. In 2024, its "Vaping Poison" campaign won one Silver and two Bronze at the Saniss Awards.

A seasoned creative leader, Stephanie fosters innovative ideas and industry firsts, to deliver effective, boundary-breaking creativity that cements behavior change for better health.

Stephanie recently returned to The Bloc to lead the network as global chief creative officer. Prior to this, she held chief creative officer roles at Hill Holliday Health and McCann Health New York, where she led her team to Agency of the Year wins at Clio Health, The Creative Floor, London International Awards, and The One Show.

For the last 2 decades she has focused exclusively on health and wellness. Her clients have ranged from major pharmaceutical organizations to start ups commercializing their first product to market.

Originally from the UK, Stephanie has been based in the US for more than 25 years. She is a dedicated yogi, loves growing her own veg, and is rarely happier than when she’s hyperventilating her way around hidden corners of the world with her adrenaline-fueled offspring.

Chepe Vargas, creative director of Buzz Costa Rica for over a year and a half, has built his career in agencies such as JUPA, Leo Burnett Costa Rica and Publimark MullenLowe, working for some of the largest, most recognized and important brands in the country.

His vision of empowering the creative team and the entire agency to turn them into references for their brands has ensured that ideas of value and impact are easily accepted by clients and awarded at national and international festivals.

John is an Executive Creative Director with a background in Design & Art Direction. Having worked in healthcare for over a decade, he has seen a huge transformation within the industry. Helping shape and push healthcare advertising forwards by working on a huge variety of campaigns. From global blockbuster drug launches in diabetes, psoriasis and oncology, to campaigns for local charities. He’s also written a children’s book helping parents spot early signs of dyslexia and developed a football badge that helps people learn CPR.

Over the past few years John has run creative departments at some of the biggest health agencies with a range of clients in the US and globally. During this time, he has picked up numerous industry awards including at D&AD, Clio’s, LIA’s, Lions, Art Directors Club, Caples, Creative Floor and in 2019 was the winner of Cannes Young Lions UK. He was also part of the team winning Cannes Health Agency of the year & LIA Health and Pharma Agency of the years. Over the past 3 years he has been ranked #1 Creative Director in the UK in Lurzer’s Archive.

Fran López has been Creative Director of TBWA, Publicis Casadevall Pedreño & PRG, JWT, Tiempo BBDO and DC&L. He is in love with advertising and for the last 10 years he has co-directed his own agency: C L V.

He has worked for a multitude of national and international clients: : Disney+, Adidas, Playstation, Movistar, Vodafone, Bankia, McDonald's, ACCIONA, Grupo Pascual, Iberia, Renault, El Corte Inglés, Santalucía, DiverXO, Unilever, Diamond Films, Maxxium, Diageo, ONCE, Gobierno de España, Santander, El Corte Inglés Seguros, Manos Unidas

After struggling to choose between art and science at school, Yvette settled on science and studied Biomedical Science at university. Then, desperate to live in London and still wondering about art, she accidentally became a copywriter in a healthcare advertising agency. That was over 20 years ago and she still loves the opportunity it gives her to combine the two.

Over the years, Yvette has worked on many different disease areas, and created and implemented global and local campaigns for patients and carers, marketers and medics, and healthcare professionals and payors.

She loves exploring how creativity can make science more accessible, and is proud to lead a talented and diverse team of scientists and artists, PhDs and poets, perfectionists and creators.

Rafa has over 30 years of experience in advertising. He worked in Uruguay, Colombia, and Mexico for agencies such as Darcy, Ogilvy, Saatchi & Saatchi, Euro RSCG, Leo Burnett, Y&R, and Sparkling, his own indie agency.

In July 2023, he rejoined VML, a WPP group company where he had previously worked for 13 years, holding the position of Chief Creative Officer in the offices of Uruguay, Colombia, and Mexico, and as Regional Creative Director for the Movistar account in Latin America between 2008 and 2013.

Throughout his career, he has developed local and regional campaigns for clients such as Avon, Bacardí, Bayer, Bimbo, Boehringer, Citibank, Chevron, Colgate, Danone, Expedia, FedEx, Ford, Henkel, Honda, Lincoln, Movistar, Nextel, Nokia, Peugeot, Revlon, Sanford, Santander, Save the Children, Sony, Unicef, United Airlines, Walmart, Xerox, among others.

He was chosen 3 times as the Best Creative Director in the country (twice in Uruguay and once in Mexico), and between 2009 and 2020, he was recognized on several occasions as one of the most outstanding Creative Directors in Latin America by specialized media Adlatina and Latin Spots.

Anindya Banerjee a.k.a Andy’s journey in advertising began with Contract (a subsidiary of JWT). Subsequently, he worked at Ogilvy, Publicis, Scarecrow M&C Saatchi and FCB Ulka. Over the years he has worked on brands like Nestle, IBM, Coca Cola, Hewlett Packard, Shell, ESPN, Whirlpool Corporation, Vodafone, Perfetti, LG, McVitie’s, WWF, Domino’s, ICICI Bank and others. He has won numerous metals at Cannes, One Show, and Rx and Saniss Awards. He is especially proud of the Out and Proud campaign for LGBT rights for The Times of India that swept all national and international awards.

Like many others, the Covid pandemic changed his world view. Health and wellness became front and centre. In a curious stroke of serendipity, an opportunity opened up in Publicis Health just after the pandemic. He didn’t think twice and today he works on clients like Abbott, J&J, Novo Nordisk, Novartis and Apollo Hospitals. He has done campaigns for vaccination, oncology, TB and diabetes. In fact, he won his first Saniss Award in 2024, his first year of entering it.

Most of all, he is passionate about sustainable development of the planet. And is always searching of ways in which he can impact the health of a billion Indians.

Catalina is a professional advertiser who later specialized in Marketing and Innovation, followed by a master’s degree in Customer Experience.

For the past 23 years, she has been dedicated to marketing and communication for health products in Ecuador's pharmaceutical industry. Her work has earned her several internal recognitions for significant development in her product line within the Andean South Region. Additionally, she has twice been recognized by Revista Marketers by Adlatina in their "Who’s Who in Pharmaceutical Marketing" section, which highlights outstanding marketing professionals in the country.

Catalina is also a board member of CxOForum Ecuador. Currently, she serves as the Marketing Manager at Laboratorios Bagó in Ecuador, where her passion for driving change and fostering innovation has made a significant impact. A few years ago, she spearheaded the implementation of Big Data within the organization, establishing a Data Analytics team that transformed how data is viewed and analyzed. She also expanded her team to include Multimedia Development and CX Coordination areas. The latter has led to a company-wide cultural shift with the transversal implementation of a Customer Centricity model, set to roll out fully in 2025.

Catalina is known for her passion, results-driven approach, and strong ethical values. She thrives on teamwork and innovation, using creativity to drive success.

Eduardo Basque began his career in 1998, blending traditional manual craft techniques from the late 1980s with modern art direction. This foundation honed his technical skills and deepened his understanding of design's purpose and impact.

Over the years, Eduardo has worked with agencies of all sizes—large multinational corporations and smaller boutique firms—helping to shape their advertising culture and drive structural growth.

Throughout his career, he has earned prestigious accolades, including D&AD, Clio, ADC, One Show,NYF, LIA, Eurobest, CCSP, Epica Awards, Lisbon Ad, Lisbon Health, Lusos, Communication Arts, Creative Floor, El Ojo de Iberoamérica, FIAP, AdForum PHNX, Gerety Awards, Luum Awards, Anthem Awards, Saniss Awards, Many Awards, MM+M Awards, FePI, and ACT Responsible.

His work has been featured in Lürzer's Archive magazine, where he was ranked the #1 Typographer and #2 Art Director in 2024. He also topped the Bestadsontv global ranking as the #1 Art Director in 2011 and was named Brazil's best Art Director in 2020, 2021, and 2023.

Eduardo brings extensive expertise as a Grand Jury Member across numerous international advertising festivals, including One Club Awards, Clio, NYF, Lusos, El Ojo de Iberoamérica, BestAds, Global Awards, Golden Awards, WINA, FePI, Lisbon, AdForum, World Luxury Awards, Luum Awards, Saniss Awards, MM+M Awards, RX Club Awards, and Care Awards ACT Responsible.

Pancho González studied advertising at the Universidad de Santiago in Chile and is MBA at the Berlin School in Steinbeis University, Germany. Currently is Chief Creative Officer at Inbrax Chile; Board Member & VP at IAB Chile; Marketing Circle Member at Icare and Board Member in Chilean Chamber of Creative Business.

He has been juror at: Cannes (2007-2021), Clio Awards, D&AD, One Show, The New York Festivals, Art Director's Club, LIAA, Dubai Lynx, Caples, Global Best of Best Effie, Webbys Awards, Ad Stars, PIAF Awards, Grand Jury at Cresta, FIAP, FICE, Effie Awards, Mobius, Echo Awards, Golden Awards of Montreaux, Cristal Festival, AdForum, El Ojo de Iberoamerica and Achap (Chile), among many others; he has chaired the jury of AME Awards, The Drum and WINA. He has been speaker in Costa Rica, Brazil, Argentina, Russia, Mexico, Germany, Guatemala, United States, Japan, South Korea, Sri Lanka, Czech Republic, Colombia, Peru and Chile.

More than 250 national and international recognitions (Cannes, ADC's, LIA, One Show, New York Festivals, ANDY, FIAP, Ojo de Iberoamerica, Effie, Grand Effie, Webby Awards, Echo Latam, Grand Prix FICE, The Drum, Caples Awards, AME Awards, Communication Arts, Young Guns, Epica Awards, Cristal Festival, Creativity, Cresta Awards, Graphis, PHNX AdForum, Eagle, AdStar, IAB Mixx Awards, WINA Awards, Achap, Archive, The Indie Summit Awards, Creativepool, Fepi, Eagle Awards, Summit Creative Awards (Best of show), A’Design Awards, Never Zapping Festival). Top 25 Worldwide CCO and Worldwide Top 100 Influencer by Creativepool 2024, London; Top One Creative Director, Top 10 ECD and Top 10 Creative Agency at Bestadsontv.com 2021; nominated MKTG BEST 2018-21-22-23-24 as Chief Creative Director in Chile; Chilean top 1 copywriter of the decade and Chilean top 2 agency of the decade, both at Lüerzer’s Archive; Agency of The Year at WINA Festival 2020-22; Indie Agency of The Year at TopFICE 2020-22-23-24; Top 10 Crema Ranking 2014 & 2020 by Adlatina. Among the 40 Over Forty 2020 list.

Laura Paikkari Executive Creative Director TBWA\Helsinki, Helsinki - Finland

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He is currently the External Communications and Reputation Manager at Pfizer for Peru, Ecuador, Chile, and Bolivia, as part of the company's Latin America Communications team.

He holds a degree in Commercial Engineering, an MBA from Thunderbird School of Global Management at Arizona State University in the United States, and a Global MBA from the University of Chile. Additionally, he is a journalist from Universidad Católica del Norte, with various other academic achievements and certifications.

With over 20 years of leadership experience in strategic marketing and communications, he has worked across industries such as healthcare, mining, government, and more. Born in Copiapó, he proudly hails from the dry Atacama Desert, where he began building his professional career.

In his role at Pfizer, he has championed science-focused communication, including the creation of the Pfizer Andean Cluster Award, which recognizes communication professionals and students for their work in scientific journalism with a focus on health.

He views creativity as a core value in marketing and communications and is also an award-winning author. His literary achievements include recognition in various competitions, including the National Fund for Books and Reading Award for emerging writers in 2016.

Ilyssa is an award-winning creative director with a discipline in copy direction and over 15 years of experience. Beginning her career in account management, she transitioned to the creative side after discovering the power of storytelling to drive meaningful change. Since joining Patients & Purpose in 2010 as a copywriter, Ilyssa has risen to Senior Vice President and Creative Director, establishing herself as a leader in a highly specialized and impactful industry.

Her work has earned recognition across the industry, with campaigns featured in national media and celebrated for their ability to connect on a deeply human level. From addressing menstrual inequity to creating innovative solutions for underserved communities, Ilyssa’s projects demonstrate the transformative power of creativity in healthcare marketing. Ilyssa has also been instrumental in launching and shaping campaigns for groundbreaking treatments for companies such as Pfizer, Bausch & Lomb, AstraZeneca, Zogenix, and Otsuka.

Known for her ability to lead with empathy and purpose, Ilyssa has built a reputation for championing bold ideas while fostering collaboration across teams. Her leadership style is rooted in her belief that creativity thrives when people feel empowered, valued, and inspired.

As a juror, Ilyssa brings a wealth of experience, a passion for creative excellence, and a thoughtful perspective shaped by years of driving impactful work in a challenging, dynamic field.

I am an experienced and results-proven creative leader at with a passion for turning insights into creative ideas that earn their attention. As creative director I search for true human insights, which grow into long-lived creative concepts that manifest in unique ways, from design to product to PR.

Driss Abrouk is a professional with an extensive experience working across various agency models—small, medium, and large—including his time at The Backroom (McCann), where he spent two years leading digital creativity for the supermarket brand Aldi.

In 2017, he transitioned to the independent agency Manifiesto, where he later took on the role of Creative Director for the Barcelona office. From that position, he contributed to the agency's growth, collaborating with major brands such as Bizum, Miravia, Reebok, Frigo, Jägermeister, ElPozo, TikTok, Glovo, CaixaBank, and Fundación Affinity.

Currently, he serves as Executive Creative Director at the Barcelona office of Havas Creative.

He also contributes to various master’s programs, including those at Elisava and the online university Shifta, helping shape the professionals of the future.

Rica is a writer and creative leader who has spent her career helping brands find their voice and shape their stories.

Her keen sense of insight and love of storytelling have helped her create memorable campaigns for packaged goods, beauty brands, non-profit organizations, and more.

Rica’s work has been recognized by The One Show, the Epica Awards, and at Cannes. But more than awards, she values creating work that genuinely connects with people and makes them think of a brand in a new way.

She is also a Second City-trained performer and comedy writer, and one of the founders of Fierce Mama, greeting cards that celebrate the working mom.

As the Chief Creative Officer at Publicis Worldwide Poland, Dagmara leads a team of 40 creative minds across Publicis Poland, Publicis Lion, and Publicis Health. In addition to her main role, she contributes her expertise as a board member for the K.I.D.S. Children Hospital Innovators' Club Foundation.

Dagmara has crafted and co-crafted successful campaigns for top-tier brands like Sanofi, BNP Paribas, P&G, Nestle, MTV, L’Oréal, Mondelez and Coca Cola, earning acclaim and accolades at international festivals celebrating creative excellence and effectiveness. Her impressive trophy haul includes awards from Cannes Lion, LIA, Clio Health, Eurobest, Golden Drum, KTR and Effie. A respected voice in the industry, she has served as a juror at prestigious competitions such as Cannes Lions, The One Show, Eurobest and Golden Drum.

Holding degrees in Polish philology from the University of Warsaw and international management from HCE Paris and SGH, Dagmara seamlessly blends creativity with strategic business insights. She's also a driving force behind the K.I.D.S. Innovators Club, pushing pediatric institutions toward future-ready transformations through cutting-edge technologies. Passionate about diversity and empowerment, she mentors aspiring female entrepreneurs through the Business in Women's Hands program and collaborates with the Business Leaders Foundation.

David is currently Chief Creative Officer at CultHealth, where he oversees their rapidly growing portfolio of HCP and DTC work, including everything from broadcast TV commercials to blockbuster launch campaigns. Working across Indegene, David and his colleagues are revolutionizing the end-to-end agency model by infusing data, technology and agility into every stage of a brand’s life cycle.

Prior to Cult, David helped architect the creative renaissance at The Bloc, having a hand in numerous Clio-, Lion-, Pencil-, and Cube-winning initiatives like Instant Doctor, The Climb, The 24-Hour Ad, Scrollaby, and Diagnosing Epilepsy Type. David went on to serve as ECD at CDM New York, where he helped revamp the agency’s creative reputation, picking up a bevy of accolades, including Gold at The Manny Awards and an agency record 6 Creative Floor Awards in a single year.

Prior to his time in executive leadership, David was awarded “Best Young Talent” at The Creative Floor Awards, shortlisted as a “Rising Star” at the IPA Best of Health Awards, and recognized as a “Future Famer” at the Medical Advertising Hall of Fame.

Pierre, born and raised in Hong Kong, embarked on an impressive creative journey that took him to the United States before returning to his Asian roots.

Over two decades, Pierre has achieved remarkable success, including being the first recipient of China's Gold Cannes Lion Health award. His work has garnered recognition from prestigious shows such as LIA, Clio, Spikes, ADC, New York Festivals, The One Show, and more.

Pierre's commitment to excellence extends to his active involvement in global jury circles, including Cannes, LIA, Clio, Effie’s, ADC, MMM, RxClub, and others. He has been ranked as the top Creative in China by Lurzer's Archives, and Creative Pool and holds influential positions globally.

Outside of advertising, there are some who regard Pierre as a fine artist and a racer. And if you are lucky, you might just spot one of his masterpieces at a gallery or art center in New York, London, or Asia and in a two-wheel race track.

If one trait distinguishes Aldo, it’s his passion for great ideas that are relevant, memorable, and culturally resonant.

As CEO of BeautifulBeast, an advertising agency dedicated to reaching Hispanic and multicultural audiences, Aldo focuses on creating culturally attuned work that resonates with diverse communities. With over two decades of experience, he approaches every project with the same excitement as when he first started, creating work that not only engages but celebrates cultural identities.

Raised by a strong, independent single mother, Aldo learned the value of leadership and perseverance early on. His journey has included being a founding member of Círculo Creativo and serving in various leadership roles, always with an eye toward elevating multicultural voices in advertising. Along the way, he became the first Mexican inductee into the American Advertising Federation’s Hall of Achievement® and the first Mexican to win a Cannes Lion and the Grand Award at the New York Festivals. However, he views these milestones as part of a broader commitment to making an impact.

At BeautifulBeast, Aldo emphasizes the importance of blending creativity with measurable results, a philosophy that shapes the agency’s approach to every campaign. Whether collaborating with his team or working with clients, his goal is to create work that not only performs but also tells a story that connects with people on a deeper level.

ILyndon was into statutory audit in an earlier life. He had a knack with numbers – at least he believed he did. Later, he discovered he was also rather good with words. One thing led to another.

Lyndon has been in the communication business for over 2 decades now. He leads the creative function at McCann Health India. Previously, Lyndon used to head the creative teams at BrandCare Medical Advertising India, Havas Life Sorento/Mumbai and at Saatchi & Saatchi Focus/PHCG Mumbai.

Lyndon has served on national and international jury panels. His work has been recognised at Clios, One Show, One Asia, Saniss, NYF Health, Rx Club, AdClub Bangalore, ABCI, IHW Council and e4m Health & Wellness Awards. In 2023, his team won 2 ‘Healthcare Agency of the Year’ titles - at the e4m Health & Wellness Awards and Media Ace Awards.

He has conducted sessions on brand-building and storytelling for marketing and medical teams at J&J, Abbott, Merck and Cipla. (It seems Lyndon wanted to be a teacher, at some unspecified point in his life.

Alex Giese Ramírez is a Commercial Engineer with an MBA in Business Administration and Management, as well as a Master’s in Commercial and Marketing Management. With over six years of experience in the healthcare industry, he has been dedicated to developing patient-centered brand strategies.

After several years as a Brand Manager at Farmoquímica del Pacífico, he now serves as Marketing Manager, leading a team of over 40 professionals.

His mission is to improve people’s health, ensuring that clear and consistent messaging reaches doctors, pharmacists, and patients. By providing comprehensive information about healthcare solutions, his goal is to empower individuals to make the best decisions for their needs.

Andrés Luque, Creative VP of VML Colombia, is a creative force who connects with teams across the agency through innovative ideas and a strong commitment to organizational culture. He believes that an agency that invests in its talent through training, trust, and development will consistently deliver outstanding work.

Luque began his career as a copywriter at Young & Rubicam Colombia, where he won his first Cannes Lions Gold. He then joined Sancho BBDO as Executive Creative Director, significantly impacting the quality of their creative work. His leadership in fostering a positive and productive creative environment led to his appointment as Head of Culture, a role created specifically for him.

In his 10-year career, he has garnered over 100 accolades at leading global creative and effectiveness awards shows.

Industrial Civil Engineer from UTFSM with 10 years of experience in leadership roles related to business and commercial strategy, implementing sales methodologies, technological innovation, and operational excellence. Currently serving as the CEO of "Amanda - Health & Innovation," a scale-up providing health programs and benefits in Chile. We are health and wellness providers for over 100 companies in the country, including Coca-Cola Andina, Unilever, Procter & Gamble, AB InBev Chile, Falabella, and DHL.

Jake is a Creative Director with over a decade of experience in healthcare advertising. He is especially passionate about ideas that fuse tangible data with free-flowing creativity. His background includes global and US launches in almost every major therapeutic area, from rare disease to blockbuster brands, or as he says, "I've worked on everything head to toe". Most recently, Jake was awarded top honors at the most prestigious award shows, including Cannes, Clios, LIA, and more, for his campaign "Most Beautiful Sound," in which he served as primary creative with his copy partner. In his free time Jake like to spend time with his wife traveling the world or on the couch with his cat watching NFL redzone.

Carlos E. Laureano is a graduate of the University of Puerto Rico, where he obtained a bachelor degree in marketing. He began his career in advertising with Foote, Cone and Belding Communications in 1998 (DraftFCB).

In 2003 Laureano accepted the challenge from J. Walter Thompson Puerto Rico, where he went up the ranks, from Account Supervisor to Account Director, Group Director and Vice President of Client Service and Business Development. After 10 years with JWT, Laureano received a new challenge form WPP, now as CEO of Grey Puerto Rico, restructuring and relaunching the operation in 2013. In 2019 Carlos returned to JWT as CEO, being responsible for the launching of Wunderman Thompson PR.

Today, Carlos has become a WPP’s Puerto Rico key executive with a track record of 21 year working for the holding’s operating companies in the market. In 2023 Laureano was appointed as COO of VML, to launch and transform their Commerce and Health business in the island.

Carlos was President of the board of directors of the Advertising Agencies Association of Puerto Rico (2018 – 2019) and President of the Cúspide Creativity Festival of Puerto Rico (2019 and 2020).

I believe in the power of ideas to transform the healthcare industry, connecting brands with people in an authentic and meaningful way. Over my 18 years of experience, I have worked to ensure that every strategy creates real impact by integrating data, creativity, and a deep understanding of both patients and healthcare professionals.

I have served as a judge for EFFIE, IAB, ACHAP, and Young Lions at Cannes Lions, allowing me to evaluate high-impact and highly effective campaigns. Throughout my career, I have been a change agent and leader in top agencies, consulting firms, and advertisers, developing strategies for industries such as healthcare, technology, retail, banking, and automotive—always with a customer-centric and data-driven approach.

With over 20 years of experience in healthcare communications, Manuele leads a team of professionals focused on creating promotional and educational materials, including digital strategies. He is also skilled in developing virtual meetings and e-platforms.

After a brief stint in consumer advertising, Manuele joined Sudler & Hennessey (now VML Health) in 2001, where he managed primary EU and global assignments related to design and multichannel implementation. In 2012, he relocated to Paris to work for Publicis Health, supervising various projects that ranged from branding and design to creative strategy, all while addressing the unique needs of different markets. Since returning to VML Health Milan in 2017, Manuele has played a significant role in several global product launches, including the implementation of promotional materials for local and regional markets.

His creative team’s work has received recognition through several international awards. These include a Gold award at the 2023 Creative Floor Healthcare Awards for a melanoma awareness campaign, a Bronze award at the 2024 Cannes Lions, a Gold at the 2024 LIA, a Bronze at the 2023 Epica and a Silver at the 2024 Saniss Awards for a SMA awareness campaign directed at patients and healthcare professionals. Additionally, a bladder cancer public awareness campaign won a Gold at the 2024 ADCI and a Bronze at the 2024 Eurobest.

n Italian native speaker, Manuele is also fluent in English and French.

Commercial Engineer with over 12 years of experience in the healthcare sector. Currently serving as Marketing Manager at RedSalud, the largest healthcare network in Chile.

Meet Camilla Gleditsch, the driving force behind Agency Communications at BBDO Asia. With a career spanning editorial, marketing, PR, and entrepreneurship across Oslo, London, Paris, and Shanghai, she’s been sought after for industry insights and guest lectures at International schools.

Now leading PR and communications across BBDO Asia, she shapes strategies that elevate the network’s reputation and influence.

Fun Fact: She was a digital judge and guest commentator on the debut season of China’s Next Top Model.

Advertising professional with over 20 years of experience leading teams and agencies. A strategically driven creative who believes in collaborative work and the power of ideas that become popular and relevant because they stem from a deep understanding of today's society.

He began his career at JWT before moving to Loweporta, an agency that was the most creative in the Chilean market for three consecutive years. Between 2009 and 2012, he was part of the Ogilvy Chile team, later spending eight years as Executive Creative Director at Puerto.

He is behind some of Chile’s most memorable content and has been recognized at both national and international festivals, including Cannes Lions, El Ojo de Iberoamérica, FIAP, Achap, and Effie.

Currently, he is the CCO of Ogilvy Chile, leading communications for various clients and working on multiple projects across the region.

Hi! I am Mari, a peruvian creative obsessed with cultural trends, fashion, cinema, art, tech, gaming, social and all new things as the list goes on. But also a creative leader and strategic thinker with 13 years of experience in 2 different continents, from big network agencies to indie agencies. Strongly focused on creating innovative and insightful narratives that shape culture and holistically make an impact. I like anticipating trends and work with cultural momentum, technology and the strategic use of emerging tools and platforms to create long lasting brand love. Currently also leveraging the creative use of AI, Metaverse, Web3 and further emerging trends in the gaming space.

Pablo Courard, Chilean, 46 years old, by profession a journalist and over time become a marketing expert and successful entrepreneur in the Latin American creative & communications industry. Founder partner of one of the most important independent agencies in Chile, ALTA Comunicación, he has been leading the agency during 18 years for the markets of Chile, México, Perú and Colombia, where he has advised more than 200 brands in multiple industries. He has been a columnist for different media, a jury for Effie & Effie Latam, Eikons and Achap, in addition to teaching classes of Brand Communications, Influencer Marketing and Digital Marketing. From the entrepreneur side, he is partner for different advertising & digital companies and also an early investor in several startups like the first latin american Social Unicorn Betterfly, among others.

Luis Madruga Enríquez

With 20 years of experience, Madruga has earned over 750 awards and recognitions worldwide, including prestigious honors such as more than 30 Cannes Lions — 7 of them Gold — as well as D&AD Pencils, Webby Digital Awards, One Show Pencils, the first Grand Prix in Mexico's history at the ADC Awards, The Andy’s, London International Awards, FIAP, Wave Festival, and El Ojo de Iberoamérica. He has achieved these accolades while working with major brands like Citibank, BMW, MINI, Abbott, L'Oréal, Coca-Cola, and Telefónica Movistar.

Iván Vellido

Healthcare Creative Director at VML Mexico.With 18 years of experience in the healthcare advertising industry, Iván has worked at agencies such as Ogilvy Healthworld, JWT Healthcare, and VML Pharma. He has received over 70 accolades in the pharma creative industry, including prestigious awards such as Aspids and Effies.

Tash has been in the creative comms industry as a writer, editor, radio presenter and marketeer for almost 20 years.

Noted for her channel-agnostic tenacity to drive intersectional industry change, she has created award-winning work for global brands and has spent time crafting concepts and multi-channel campaigns at some of the best healthcare advertising agencies in the world. She champions inclusive advertising in all forms, and has judged global awards such as D&AD on multiple occasions, the Outvertising Awards, the Creative Circle Awards, the Effie’s and Cannes Lions.

She was Jury President for Health at Eurobest 2023, and most recently served on the inaugural 2024 Jury for D&AD Health & Wellness, and Pharma.

A former Creative Equals x Campaign Future Leader One to Watch, Tash is Joint Creative Director at Syneos Health. She is also ECD at the cultural organisation Pocc, and Co-Creative Director for LGBTQIA+ advocacy group Outvertising.

Romulo Caballero is an art director and illustrator with a diverse portfolio, having collaborated with clients such as Jeep, McDonald’s, NIVEA, Honda, UNILEVER, WWF, Dupont, CNA, James Delivery, Campari Group, Instituto Maria da Penha, and Häagen-Dazs.

Throughout his career, Romulo has worked with renowned agencies including Publicis, VML, R/GA, DM9 DDB, FCB, F.biz/WPP, Wemake, and BG Interactive. His international experience spans roles as an art director in Australia (Rocklive) and as an Associate Creative Director in Budapest with Publicis One Touch.

Commercial Engineer from Universidad de Santiago de Chile with over 7 years of experience in various marketing areas. In recent years, I have held marketing positions focusing on product line development, launch roadmaps, and innovation projects in both B2B and B2C markets. My expertise includes brand strategy execution and Integrated Marketing Communications. Additionally, I have been participating as a mentor in marketing strategy and communications in the Red de Mentores program at Universidad de Chile.

Currently, I work as a Brand Manager at Difem Laboratorios, leading and supporting the development of the DFMPharma brand, whose main focus is to deliver high-quality and accessible medicines for all.

I believe the most important thing is always to keep people at the center—focusing communication on their needs to improve their quality of life and allowing them to enjoy and build a dignified and fulfilling life.

In 15 years of career, he has worked for international brands like: McDonald’s, Coca-Cola, Corona, Cerveza Modelo, Nestlé, P&G, GM, Cadillac, Samsung, Mitsubishi Motors, Chevrolet, Kraft, Philip Morris International, HSBC, Panasonic, Mondelēz, Kellogg's, Sanofi among others. His work has been recognized at Cannes Lions, Art Directors Club (First Grandprix in Costa Rica in an elite festival), D&AD, One Show, Clio Awards, LIA Awards, Epica Awards, New York Festivals, Wave Festival, FIAP, El Ojo, El Sol, Effie Awards, AD Stars, Festival Círculo de Oro (México), Premios IAB MIXX and Festival Volcán (Costa Rica), various Grandprix including Best Agency and Best Idea. He has also been jury in New York Festivals, El Sol, Wave Festival, AD Stars, IAB MIXX , FIAP, El Ojo de Iberoamérica, FIP, Festival Círculo de Oro (México) and Young Lions.

Lauren is an executive creative director using creative problem solving to impact positive change. With 12+ years of international experience, she leads Edelman Paris, combining the emotive power of advertising with the earned impact of PR to inspire action for good.

A globally recognized profile, Lauren is one of Creative Pool’s ‘Top 100 Global Creative Leaders’, has received over 88 international awards, is a published thought-leader, public speaker, columnist and international juror.

A feminist before-it-was cool and a mother, Lauren is unrelenting in the fight for equality. She was one of The 3% and The One Clubs’ ‘Next Creative Leaders’, a Cannes Lions ‘See It Be It’ alumni and selection jury member, is a proud two-time winner of Eurobest’s GLASS award and one of Pitch magazines ‘100 superwomen’.

Infectiously ethical, Lauren went into this industry because she unashamedly believes this industry can, and should, make the world better.

She’s a concept developer and a trained art director with copywriter in the ascendant. With experience in Copenhagen, Amsterdam and New York, Cecilie has crafted campaigns for both global and local clients.

Throughout her career, she has worked on bold projects, including a protest for neglected children, turning a beer into a fashion statement, and encouraging people to assassinate their partners - virtually, of course.

Her work has been recognized and awarded at Cannes Lions, D&AD and the Effies.

Alessandra Andrea Tondi is an Associate Creative Director at DDB Milan, where she leads campaigns for IKEA and Volkswagen. She began her career in 2018 as a Copywriter in Leo Burnett Milan, working with McDonald’s and Fiat, before spending five years at Serviceplan Italy. There, she refined her creative identity and strategic thinking, developing integrated communication projects for Nestlé, Ferrero, ActionAid, AC Milan, Diesel, and Decathlon

Her work has garnered both national and international recognition, with awards from ADCI, ADCE, Clio Sports, Eurobest, Golden Drum, and D&AD New Blood.

Alessandra is excited to be part of this year’s Saniss jury, where she looks forward to representing her agency and engaging with some of the most inspiring global work in the fields she's deeply passionate about.

With nearly 20 years of penning stories for impactful campaigns, I’ve been dedicating the last decade to reshaping the healthcare landscape through creativity. I believe that creativity isn’t just a skill—it’s a movement with the power to transform lives and disrupt norms. In the world of health, I’ve partnered with some of the most influential brands, merging strategy with imagination to drive results that truly resonate. It’s not just about thinking outside the box but redefining it, bringing innovation into everyday life in ways that inspire, connect, and elevate. My mission is clear: to leave a legacy that speaks to the human experience and sparks lasting change.

I currently hold the position of VP Creative Director for the award winning agency Area23 NY. I have over 25 years experience in the consumer industry and the last 5 years working for the Health and Pharma industry in Area23's The Bank department.Specialized in Art Direction, craft and AI, I have won awards in all the festivals around the world, including 9 cannes lions. I have participated as a jury in several international Festivals and given art direction talks in Spain, Peru and Chile.

Rommel began his career as a Marketing Trainee at global brands like Colgate-Palmolive and Johnson & Johnson, supporting Consumer and Customer Marketing teams. In 2015, he decided to follow his true passion—advertising—and started as a Junior Copywriter for Mi Comisariato, one of Ecuador’s largest retailers.

Over nearly a decade at Norlop VML Ecuador, he has led creative work for some of the country’s most iconic brands, including Corp. El Rosado, Solca (Ecuadorian Cancer Fighting Society), Nestlé, KitKat, Bimbo, Rexona, Dove, Lotería Nacional, and Nirsa. His work has earned recognition at both international and local festivals, such as Effie and El Cóndor.

When he's not working on new ideas, you’ll find him playing the clown and voice actor for his 4-year-old son, Martín—proof that creativity never takes a break.

As the Co-founder and Executive Director of Science Storytelling at Cognition, a strategic communications agency for life sciences, I strive to blend scientific expertise with creative storytelling. With a Master of Associated Medical Science (MAMS) and over 28 years in the industry, I enable strategic visual communication that translates complex concepts into compelling narratives that deepen understanding and allow scientific visionaries to create a healthier world.

At Cognition, passion, purpose, and place illuminate our path to impact. I'm passionate about uncovering patterns and signals in complex data, which aligns with my purpose-driven belief in continuous exploration and discovery. I look forward to contributing my expertise as a juror for the Saniss Awards, recognizing excellence in health and wellness communications.

Thirteen years ago, like a salmon returning to its origins, I left France and made Hungary my home. This journey, coupled with my multicultural background, has fueled my curiosity and creative drive.

Before joining DDB Budapest, where I am today Head of Art, I worked at renowned agencies like McCann and Isobar. Over the years, I’ve had the privilege of collaborating with a wide range of clients, from global brands like Telekom and McDonald’s to a variety of regional and sector-specific companies, working on everything from large integrated campaigns to standout communication pieces.

My work has been recognised nationally and internationally, including a Silver Lion at the 2023 Cannes Lions Festival after years of playing the "almost there" game. I've also earned awards from LIA, The One show, Clio, Epica, Eurobest, Golden Drum, and the New York Festival, where I served on the shortlist Jury twice.

Communicator and Political Scientist. Specialist in Growth, Marketing, and Advertising with over 15 years of experience in industries such as Financial Services, Healthcare, Pharmaceutical Retail, Supermarkets, Department Stores, Shopping Malls, Home Improvement, and Education. Extensive experience in building and leading multidisciplinary teams in areas such as Growth Marketing, Advertising, Media, and Innovation. Speaker and former columnist.

My work has been recognized at both local and international festivals, including the EFFIE Awards (Grand Effie / Gold / Silver / Bronze) and Ojo de Iberoamérica.

Samra is a results-driven Marketing Manager with over five years of experience in Oncology and Hematology. She has successfully led brand strategies across all life-cycle stages, from pre-launch to maturity. At AstraZeneca, she is working on the launch of a new breast cancer treatment and driving the development impactful promotional materials that have been well received by both internal and external stakeholders. She is a team player with a strategic mindset and keen attention to detail, committed to delivering the highest standard of excellence in meeting customer needs while driving overall business growth.

With more than 20 years of working in the industry both in New York City and in Barcelona Spain, Christa's breadth of experience in the healthcare marketing space and beyond has afforded her a chance to create promotional material for virtually every therapeutic category and in multiple languages and markets. Christa seizes any opportunity to pour strategic creativity and vision into every project she touches. Whether it is a global launch of a blockbuster drug with breakthrough status or making a name for the smallest of underserved and obscure rare diseases, she believes that effective communication is a science and an art form. Successfully impacting the lives of caregivers, patients and the medical professionals that treat them is what Christa finds most rewarding as a creative leader and storyteller.

When not working with her teams striving to make the magic happen on every single job, assignment or campaign, Christa can be found traveling, gardening, playing tennis, reading and struggling to grasp the Hungarian language.Christa lives in Weehawken, NJ just outside NYC in a historic Victorian that is always needing attention.

With over 14 years of passion for advertising, he has had the opportunity to work across multiple countries within five of the world's leading creative agency networks, collaborating with global clients such as AB InBev, Unilever, and The Coca-Cola Company.

His talent, creativity, and leadership have driven globally recognized campaigns at the industry's most prestigious advertising festivals. He was named LATAM's Best Creative Director in 2021 by The One Club for Creativity and recognized as Colombia’s Best Creative in 2022 at El Ojo de Iberoamérica. Throughout his career, he has earned over 100 awards.

His goal is to continue creating impactful and meaningful campaigns that drive positive change for brands and society

With over 30 years of experience in the creative industry, Simon has built an extensive portfolio spanning brand, campaign, and digital projects. His passion for art, creativity, and clarity has always been the driving force behind his work, ensuring that strong ideas are at the heart of every project. He has collaborated with a diverse range of clients across sectors including healthcare, sports, construction, education, automotive, retail, television, and finance. Throughout his career, Simon has earned numerous industry awards for his work and plays a key role in shaping creative strategy, overseeing design, and leading the creative team at Absolute. His expertise has led him to work with high-profile clients such as AstraZeneca, Bentley Motors, PGA, Manchester City, BBC, and Mercedes F1, among many others

In Brazil, Marcelo Conde spent many years as a copywriter at Washington Olivetto’s iconic W/Brasil and later at Y&R. From 2013 to 2018, he was a Group Creative at McCann São Paulo. In 2019, he moved to Barcelona to take on the role of Global Creative Director at C14torce/DDB. He is currently part of the Global SWAT Team at Edelman.

Throughout his career, Conde has worked with brands such as SEAT, General Motors, LG, Microsoft, Xbox, Unilever, Reebok, Danone, Nestlé, LATAM Airlines, JBS Foods, Colgate, Globo.com, Itaipava Brewery, and The Salvation Army. His work has earned international and regional recognition, including awards from Cannes Lions, One Show, Clio Awards, D&AD, Eurobest, FIAP, El Ojo de Iberoamérica, El Sol, New York Festivals, Epica, Creativepool, CCSP, and ABP.

Paulina is the Executive Vice President of Strategy at Ogilvy Health North America and has over 17 years of experience in advertising. She specializes in strategic innovation within the healthcare industry and has extensive knowledge of global pharmaceutical and consumer advertising markets, particularly Latin America, Canada, and North America.

In her role at Ogilvy Health North America and her previous position as Chief Strategy Officer at Ogilvy Health Canada, Paulina has been instrumental in shaping the strategic direction for a diverse range of leading pharmaceutical brands across various therapeutic areas, including vaccines, immunology, neurology, oncology, and hematology.

As a pioneer in digital-first strategies with a creative background, Paulina utilizes her deep understanding of emerging technologies and platforms to drive innovation and engagement.

Louisa has been a copywriter for over a decade with experience spanning pharma, consumer health and charities.

During her career, she’s made everything from cinema ads and documentaries to art installations and AR experiences. And she’s worked with some amazing talent along the way: Hollywood actors, rappers and even dairy cows.

A former IPA Rising Star, Louisa is now Associate Creative Director at Langland, where she helps to simplify creative problems and create work informed by lived experiences. Her projects have been recognised by Cannes, Eurobest, LIA, D&AD, The Creative Floor, Clio and Creative Circle.

Wid Souza is a Brazilian creative leader who currently serves as EVP, Executive Creative Director at Ogilvy Health. With over two decades of experience in advertising, Wid began his career at agencies such as Publicis, VML, and DDB, where he honed his skills in the consumer sector. During these formative years, he played a pivotal role in campaigns for global brands like Citibank, Heineken, Procter & Gamble, Nestlé, Colgate-Palmolive, Mercedes-Benz, UNICEF, Cartoon Network, Sony Entertainment Television, Bridgestone-Firestone, among others, guiding these brands through diverse markets and challenges.

Wid’s transition to healthcare began with a move to Area 23, where he seamlessly applied his deep consumer insights to the specialized and regulated world of healthcare advertising. This shift unlocked new creative avenues, enabling him to bring fresh perspectives to the healthcare space for brands like Boehringer Ingelheim, Pfizer, AbbVie, Bayer, GlaxoSmithKline, and Bristol Myers Squibb.

Throughout his career, Wid has garnered accolades from awards such as the Cannes Lions, Clio Awards, D&AD, The One Show, and the London International Awards, solidifying his reputation in the industry.

Coco Douaihy has dedicated most of her career to the healthcare industry and would not have it any other way. After spending a decade at Digitas Health, Publicis Group, an agency experience that fueled her career, she found herself in a new opportunity. She joined Dentsu in 2022 to help set the course for the launch of Dentsu Health — an ambition and commitment to unlock opportunities for growth across the entire health ecosystem.

She believes that great work begins and ends with a big idea — big, generous ideas that elicit awe, wonder, delight, and even envy. But more than that, she believes it takes discovering extraordinary creative talent and giving them the platform to do great work. Above all, unshakable trust with colleagues and clients so that when big ideas happen, big success follows. As Global CCO of Dentsu Health, she inspires innovation and transformation in the health sector — building a culture of game-changing ideas that find a home with clients brave enough to bring them to life.

Most recently, she served as Jury Pharma President at Cannes Lions and was named the Healthcare Marketing Influencer 25 Class of 2024. She’s had the privilege of serving on the Pharma and Health & Wellness Juries at the Cannes Lions Festival, The London International Awards, the Clio Awards, The Global Awards, The One Show, and the Gerety Awards. In 2023, she was the Chair of Clio Health and, in 2022, a Jury President of the London International Awards for Craft. In 2017, she received the DTC Vanguard Award for driving innovation on future consumer health launches. Coco’s work has been awarded for creative excellence by Cannes Lions, Clios, LIAs, MM&M, DTC, RX Club, Cresta, Creative Floor, Addy Awards, and many more.

Ricard Robres is the Executive Creative Director at Omnicom Health in Spain, leading the creative vision for all OH agencies in Spain, including DDBH and CDM.

With a background in Fine Arts and Creativity, he has worked with a wide range of advertising agencies and even founded his own. Over his 20+ years of experience as an art and creative director, he has crafted campaigns for brands like Nestlé, Coca-Cola, Danone, and Timberland. In the past decade, he has specialized in healthcare communications, partnering with pharmaceutical leaders like Pfizer, Roche, Bayer, Novartis, and Merck.

Since 2007, he has been at the helm of CDM’s creative team, driving the agency to win numerous national and international awards, including recognition as a Healthcare Network at Cannes Lions Health. He has also served as a jury member at global festivals like Dubai Lynx, The Globals, New York Festivals and Lisbon Health.

Cova is an Executive Creative Director from Spain, where she has been working for the last 15 years. She started her career at Leo Burnett and, since then, she’s been part of different agencies such as Shackleton, China, and Young & Rubicam, where she’d developed works for brands such as P&G, Kellogg’s, and NBC Universal International Network.

Cova currently holds the position of Executive Creative Director at Dentsu Creative Spain, working for Orange Telecom and CaixaBank amongst other brands. Her work has been awarded in different festivals such as Cannes Lions, Festival Iberoamericano El Sol, El Ojo de Iberoamérica and Club de Creativos.

She is also a member of Más Mujeres Creativas, a non-profit organization in Spain dedicated to promoting female visibility in advertising.

Marlon von Franquemont is a Dutch Executive Creative Director with nearly two decades of experience leading creative work across Europe. He’s collaborated with agencies like Jung von Matt, 180 Amsterdam, and VCCP Berlin, developing campaigns for brands including Mercedes-Benz, Nikon, Mini, eBay, and The Anne Frank House.

At the heart of Marlon’s work is a belief that creativity should serve people — not just platforms or products. He focuses on building human-centered ideas that resonate deeply, ensuring that what people see, hear, or experience feels meaningful and real. Projects like Printed by Parkinson’s helped shift how the medical field looks at design, using creativity as a tool for empathy and healing. And in Tremors vs Tremors, a collaboration with UCL, he explored how data and art could work together to support Parkinson’s patients in ways traditional treatments can’t.

He’s received more than 180 international awards, including Cannes Lions, D&AD Pencils, Webby's and Effies, but believes the real test of a project is whether it moves people — or changes something. Alongside his agency work, he teaches at creative schools like Miami Ad School Europe and Willem de Kooning Academy, mentoring the next generation of creative thinkers.

With over 25 years of expertise in scientific publishing, medical education, healthcare PR and medical communications, Robert delivers innovative solutions across diverse therapeutic areas. Passionate about putting creativity at the heart of medical communications, he integrates data and a deep understanding of healthcare professionals and patients to craft impactful strategies and drive cutting- edge approaches to education and advocacy

Amanda is a Group Creative Director at Publicis Health Canada, where she leads teams and brands to grow into the best versions of themselves. For over 15 years, Amanda has worked with some of the biggest brands in the health and wellness space, including GSK, Pfizer, Abbvie and Moderna.

Amanda has lead many award-winning teams with her unique blend of artistic vision, business acumen and leadership styles. She loves crafting deeply human brand stories, and connecting with people at their emotional core. She has worked in countless therapeutic areas, but her best work is and always has been done when there is a real opportunity for changing patient outcomes.

She has a passion for well-crafted ideas, and her work has been recognized across the industry: in publications like Lurzers Archive, and at awards shows including the Effies, New York Festivals and at Cannes. Amanda has had the privilege of sitting many juries as well, including the Clios, Marketing Awards, Cannes’ Young Lions and Lisbon International Awards.

Lucy is a powerhouse in Zambia's creative and communications landscape, a visionary strategist, bold leader, and unapologetic disruptor. As the founder and driving force behind TBWA/Altitude, she has spent nearly two decades redefining what it means to build brands that not only speak-but roar.

Under her leadership, TBWA/Altitude has become one of Zambia's most sought and respected agencies, collecting accolades like Agency of the Year and Diamond Awards, while also helping clients earn recognition for breakthrough work, including Best Digital Campaigns. The agency's success is rooted in its deep commitment to TBWA's global Disruption philosophy, challeging convention and pushing creative boundaries to deliver results that resonate

Katie Langdon is Founder and Creative Director of Skin and Blister Healthcare Communications. The agency exists so that nobody feels lost in healthcare and is run by Katie and her sister, Fi Edwards. London cockney rhyming slang for sister, ‘Skin and Blister’ set up on a mission to put the care back into healthcare communications. They excel in making scientific information meaningful, accessible and useful for all. A creative agency specialising in strategy and content, Skin and Blister has a passion for remarkable creativity in human and animal health, and clinical trials for the future of medicine.

Having worked on campaigns that have won national and international awards along the way, Katie is also an experienced judge in the pharma and health and wellness categories. Based in the UK between London and Bristol, Katie thrives when immersed in creative spaces and loves solo travel, particularly to international cities, drawing on the experiences to further inspire her work and team.

Esteban Ibarra is the CEO of Dentsu Creative Chile and Commercial Director for the wider dentsu Chile group. With 20 years’ experience in strategic, performance and creative leadership.

He led the commercial department at the independent agency White Label MKT, a trajectory that culminated in the shop’s integration into iProspect, where he later became Commercial Director and helped strengthen the network’s data-driven offering.

In 2022 he spearheaded the launch of Dentsu Creative in Chile, guiding the agency’s creative vision and regional integration inside the dentsu LATAM ecosystem.

Esteban has sat on the Effie Awards Chile jury several times and twice on the El Ojo de Iberoamérica jury, recognising ideas that marry creativity with effectiveness. Beyond agency life, he serves as Alternate Board Director of the Cámara de Empresas Creativas de Chile, advocating for industry growth and talent development.